Mark Gilley Email and Phone Number

Guided large and small business clients to develop business, marketing, brand, and innovation strategies to grow business and to introduce new brands. • Provide guest insights to increase sales by growing online subscription memberships for a major player in the grocery segment.• Drove 33% revenue increase and 95% website traffic increase by leading new website strategy, content, and user experience for Personal Coaching client.• Launched new garage organization product, reached $1M… Show more Guided large and small business clients to develop business, marketing, brand, and innovation strategies to grow business and to introduce new brands. • Provide guest insights to increase sales by growing online subscription memberships for a major player in the grocery segment.• Drove 33% revenue increase and 95% website traffic increase by leading new website strategy, content, and user experience for Personal Coaching client.• Launched new garage organization product, reached $1M in annual sales in year 2. Uncovered target insights, built buyer personas incorporated into launch strategy and tactics.• Successfully brought unique pet food product to test market by developing brand strategy and test plan. Show less

Selected by CEO and P.E. owners to join management team and lead Red Lobster after separation from Darden Restaurants. Built 15-person multidisciplinary marketing team, including 2 Directors, 3 Managers. Team was charged with generating traffic and boosting profitability through omnichannel and loyalty marketing. Managed $135M annual budget and 3 outside agencies.Accomplishment key words:• Stabilized sales, delivered consistent profit and EBITDA growth, optimized brand and business… Show more Selected by CEO and P.E. owners to join management team and lead Red Lobster after separation from Darden Restaurants. Built 15-person multidisciplinary marketing team, including 2 Directors, 3 Managers. Team was charged with generating traffic and boosting profitability through omnichannel and loyalty marketing. Managed $135M annual budget and 3 outside agencies.Accomplishment key words:• Stabilized sales, delivered consistent profit and EBITDA growth, optimized brand and business strategy, executed integrated marketing campaign. • Grew marketing ROI, implement new media plan, increased digital and social media activity, reduced TV spend.• Launched new CRM capability, generated incremental visits Show less

Led 15-person team, including 2 Directors, 4 Managers. Team spanned consumer insights, marketing analytics, guest relations. Oversaw research initiatives influencing business and marketing strategies, brand promises and positionings, advertising, promotions, menu design, new menu items, and guest experience initiatives. Managed $5M annual budget and 5 outside agencies.Accomplishments key words:• Grew value perceptions; shifted strategy; increased value • Developed integrated… Show more Led 15-person team, including 2 Directors, 4 Managers. Team spanned consumer insights, marketing analytics, guest relations. Oversaw research initiatives influencing business and marketing strategies, brand promises and positionings, advertising, promotions, menu design, new menu items, and guest experience initiatives. Managed $5M annual budget and 5 outside agencies.Accomplishments key words:• Grew value perceptions; shifted strategy; increased value • Developed integrated campaign, redefined strategy and positioning, developed new menu and promotions, increased marketing spend• Streamlined new product launch process, Introduced test & learn tactics.• Supported sales and guest count growth, created industry, generated insights. Show less

Led 26-person team, including 5 Directors, 10 Managers. Team spanned consumer and shopper insights, product innovation research, analytics, consumer relations. Led marketing strategy, forecasting, innovations, advertising. Accomplishment key words:• Strengthened growth strategies; executed consumer and need states segmentation; focused product development, grew share• Developed master brand architecture, implemented proprietary insights process, improved consumer target… Show more Led 26-person team, including 5 Directors, 10 Managers. Team spanned consumer and shopper insights, product innovation research, analytics, consumer relations. Led marketing strategy, forecasting, innovations, advertising. Accomplishment key words:• Strengthened growth strategies; executed consumer and need states segmentation; focused product development, grew share• Developed master brand architecture, implemented proprietary insights process, improved consumer target clarity• Gained category captainship, strengthened shopper insightsPrevious Experience:SVP, Group Account Planning Director (Advertising and Brand Strategy) - Element79Account Planning & Research Director - Frankel & Co.Category Research & Insights Manager - Kraft FoodsMarketing Research Manager - Quaker Oats Show less

Senior strategist responsible for developing consumer insights, communication strategies, and brand positioning, influencing marketing and advertising for Quaker Oats Cereals, Tropicana, PepsiCo, Kleenex, Alberto-Culver. Partnered with clients on strategic research to guide brand initiatives.• Led Life Cereal brand equity initiative which guided development of “Life is Full of Surprises” campaign. The campaign grew sales by building brand consideration and purchase frequency.• Led… Show more Senior strategist responsible for developing consumer insights, communication strategies, and brand positioning, influencing marketing and advertising for Quaker Oats Cereals, Tropicana, PepsiCo, Kleenex, Alberto-Culver. Partnered with clients on strategic research to guide brand initiatives.• Led Life Cereal brand equity initiative which guided development of “Life is Full of Surprises” campaign. The campaign grew sales by building brand consideration and purchase frequency.• Led consumer and need state segmentation initiative for Tropicana. Results were used to refine targeting for marketing efforts and to develop new products including Tropicana Light ‘n Healthy.• Partnered with clients on Quaker Oats equity project which led to revised business and marketing plans. Results provided the foundation for oatmeal-based product innovations. Show less

Managed consumer and marketplace insights for Kraft and Bull’s-Eye Barbecue Sauce brands. Responsible for custom research, syndicated data analysis, marketing analytics, and forecasting.

Planned, executed, and translated results into actionable insights for quantitative and qualitative research projects impacting all areas of marketing and product innovation for Cap’n Crunch and Life cereals.