Mark Godfrey Fcim Email & Phone Number

Maidenhead, Gb

Wootton, Bedfordshire, Gb

Executive leader responsible for business strategy, Automotive Business divisions, Sales, Cash For Cars, PR, Internal Comms and multi-channel CX/UX and Marketing. Full P&L and operational responsibility for driving growth across core B2B and B2C markets including our parts, car buying and automotive services businesses, including our internet based car buying service CashForCars.co.uk. Partnering with Insurers, Finance Co’s, Banks, Contract Hire & Leasing Co’s, Rental, Manufacturers, Dealer Groups, Garages, Breakdown companies and Auction houses to drive returns on their vehicle assets. Driving business growth through operational excellence, sales capabilities, technology, e-commerce, digital marketing and broader CX/UX. #customerfirst #growth.

London, England, Gb

Leadership business sold to CVC Capital (PE) Managed through through multiple funding cycles and sale. Responsible for leading the organisations and teams responsible for Product Development, B2B / B2C Marketing, Digital and Commercial Bids through which I delivered transformational brand positioning, sales enablement, lead generation, digital learning solutions, digital/ IT transformations and multiple commercial bid wins. CMO/CPO/CDO - Responsible for running e-commerce online marketing/marketing automation, website development roadmaps, online customer experience improvements and digital marketing (including SEO, PPC, Social, Mobile, email, content marketing).Responsible for company branding - online and offline creative design and collateral.Responsible for the commercial Bids function focused on creating and delivering multi-million pound proposals across our training and apprenticeships businesses.

London, England, Gb

Leading the online digital transformation of the UK's leading professional learning company through the development of website migration program. Re-platforming and re-designing QA.com including mobile ready website. This included online personalisation capabilities through a new content management system (Sitecore). This role progressed to a wider role within the business as Director/CMO of Marketing following my initial contractor work.

Founder of digital consultancy providing solutions for start-ups and established brands covering all aspects of digital businesses growth. Delivered consultancy, e-commerce, web design and development over a five year period then divested. Hybrid operating model included UK Client Management function and a 'nearshore' development team specialising in web design, web applications and mobile. Developed a range of clients including Waitrose, McLaren, TopUp TV, and a variety of SME's and web start-ups. Services included online marketing startegy, brand development, front end design, e-commerce platforms, CMS, mobile applications, brand development, digital marketing (Social/SEO/email/PPC etc) and ongoing website development. Divested the business as a going concern to new owners.

Windsor, England, Gb

Promotion. Responsible for formulation and implementation of the British Gas (BG) e-commerce and self service strategy for c. 9m customer relationships across all British gas business units. Included responsibility for online sales, customer engagement, digital marketing, e-commerce and implementation of online/digital customer service strategy via a team of c.30 Digital FTE's and a Customer Service Team of c.45 FTE's.Accountable for multi-million pound acquisition and retention online marketing budgets. Role included responsibility for online self service where I had executive responsibility for the BG customer services teams (c.45+ team) handling Customer and sales inquiries.Business responsibility (P&L) for Strategy and planning including delivery of the re-platforming of the entire British Gas website portfolio (B2B and Consumer) into britishgas.co.uk and delivering substantial online sales growth and self-service (paperless billing) across all lines of the British Gas businesses. Responsible for all online marketing (budget c. £12m) including platform marketing, affiliate marketing, partnership marketing, SEO/PPC, email marketing, content generation and branding.Led the web/digital organisation including sales, service, User design and technical development and reported into the Board of British Gas. Deliver Customer and Web Analytics function to deliver 'continuous improvement' ethos that drove website changes, UX/UI/Cx changes, mobile and website.

Windsor, Berkshire, Gb

Promotion. Responsible for improving all aspects of online sales, online service and content capabilities of the British Gas Consumer and B2B websites to deliver business targets.Managed the websites content teams and the internet development functions (UX/UI/Designers) and the associated change budget (c.£2.5m OPEX). Held responsibility across multiple internal P&L's for improving sales results online through digital teams (c.15 FTE).This role included leading a significant (C.£3)m digital transformation project to overhaul britishgas.co.uk (all content / design / UX/UI/ CMS/e-commerce platform and associated digital marketing operations), and deliver a new website. This included design, commercials, supplier selection, agency management, user experience, launch communications, customer experience, program delivery and business change.

Houston, Texas, Us

Promotion. Selected from Centrica UK for two years secondment into their North American business. Responsible for developing and implementing the online/digital strategy for North American Business Divisions (working with multiple P&L's across multiple territories) including e-commerce and online customer service.Charged with setting up and implementing group wide Digital Centre of Excellence, including creation of a new e-commerce team, new processes and technology and business ROI reporting (c.10 people centrally with a distributed team in NA business divisions).Responsible for the re-launch (technical/platform/content and design) of the North American wide website with regional presence and subsequently the ongoing operational management of these sites across 10+ markets in USA and Canada via the Digital Team. Responsible for all online/digital marketing/campaigns to generate inbound leads across multiple NA markets for multiple business divisions.

Basingstoke, Hampshire, Gb

Promotion. Responsible for delivering online sales (Insurance, Financial Services, Loans, Breakdown Insurance) and leading the business and development teams charged with evolving the AA’s online business performance. Delivering customer centric products and services that achieved above target sales performance across Travel, Insurance and Financial services products.Managed business proposition, technical and design teams responsible for defining and deliverying internal business units online propositions.Managed the team of business change (UX/UI/Designers/Analysts) and dotted line IT development responsibility.This role included leading major site re-launch (technology/CMS, front end design and delivery).

Basingstoke, Hampshire, Gb

Responsible for developing and implementing new products and services for the AA.com Travel and Leisure Proposition. Responsible for new product marketing of multi channel information and travel planning services (3G Mobile, WAP, Web, SMS, IVR). Delivery of a programme of IT projects across web and mobile channels. Responsible for new services in partnersip with major mobile phone companies (e.g. Vodafone)

Brussels, Be

This pan-European consultancy included a 6-month overseas assignment with General Motors Germany, and Volvo Cars Sweden. Employed as in car telematics (onboard services such as location services, route guidance services, emergency mobile services) consultant, responsible for product development working with the respective Business and Marketing teams to deliver new, in-vehicle emergency information and navigation services (GM - OnStar).

Fcim - Fellow Status, Marketing/Marketing Management, General

Ba Hons Mechanical Engineering

Education record

Education record