Mark Goede

Mark Goede Email and Phone Number

Freelance Sr. Creative, Copywriter | copywriteramsterdam.nl @
Mark Goede's Location
Amsterdam, North Holland, Netherlands, Netherlands
Mark Goede's Contact Details

Mark Goede work email

Mark Goede personal email

n/a
About Mark Goede

Areas of expertise: campaigns, concept, creative strategy, copywriting & creative direction. +31641249620 / info@copywriteramsterdam.nl / www.copywriteramsterdam.nl A creative with over 14 years of experience in integrated advertising and brand building. Works across a wide range of agencies and clients. Doesn't take himself too seriously. Give me the brief, I'll get the job done. Solo or in team. I work together with a wide variety of agencies, from Publicis and Kokoro to Wayne Parker Kent and Born05. Clients I work(ed) for directly: Cultuurfonds, Bever, MyWheels, Stichting de Buurt, IAmsterdam, Effectory, Stichting Opkikker and many more. From 2014-2017 I had the pleasure to work as a freelance creative lead for Transavia, together with Stockholm based agency Happify. Besides campaigns & copywriting, I help a lot of organizations with creative strategy: from (re)positioning to payoffs and tone-of-voice guides. The last years I've been doing this for MyWheels, Bever, Stichting de Buurt, Effectory, Gravity, Label A, Kandoor (APG initiative) and Stichting Opkikker, to name a few.

Mark Goede's Current Company Details
Copy&Concept

Copy&Concept

Freelance Sr. Creative, Copywriter | copywriteramsterdam.nl
Mark Goede Work Experience Details
  • Copy&Concept
    Freelance Creative, Copywriter | Copywriteramsterdam.Nl
    Copy&Concept Apr 2009 - Present
    I work together with different agencies: Portland & Benajmin, Kokoro, Tom Orrow, Wayne Parker Kent, Happify (Stockholm), Greenberry and others. As well as for numerous brands directly. Want to hire me? Solo or as a team with one of my Art Directors? Coffee? +31641249620 / info@copywriteramsterdam.nl
  • Het Cultuurfonds
    De Donatie Die Blijft Geven
    Het Cultuurfonds Aug 2024 - Oct 2024
    Het CF vroeg mij om een meerjarig communicatieconstruct te ontwikkelen voor het werven van donateurs. Ik bedacht het haakje ‘De donatie die blijft geven’. Stel, jij geeft aan het CF en het CF verbindt kinderen en muziek, dan geef je niet alleen kansen, je steunt ook de muziekleraar, de instrumentenmaker, zorgt voor trotse ouders, misschien wel een toekomstige publiekslieveling. Hoe je steun ook doorwerkt, het is een donatie die blijft geven. En dat geldt niet alleen voor muziek, maar voor alle terreinen die het Cultuurfonds steunt: beeldende kunst, natuur, erfgoed, theater, film, dans, geschiedenis en letteren. De eerste flight (muziek) is live, de komende maanden volgen er meer terreinen. Binnen dit projecte vervulde ik de rol van freelance creative director/creative/copy en stelde ik het team samen.
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  • Mywheels
    Freelance Creative Lead
    Mywheels Jun 2023 - Sep 2023
    Na meerdere klussen, waaronder het schrijven van een TOV-guide, vroeg het MyWheels-team: we willen dat jij als creative lead ons merk een creatieve boost komt geven de komende maanden. MyWheels is een prachtig merk en de grootste deelauto-aanbieder van Nederland. Met veel voordelen: meer auto's delen betekent minder bezitten. En dat betekent minder vervuiling, meer buurtruimte, meer plaats voor groen. Daar gaat mijn sociaalmaatschappelijke hart sneller van kloppen. Deels een vrijbrief om proactief ideeën te bedenken, deels invulling geven aan de topics die al op de communicatiekalender stonden.
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  • Mywheels
    Deelauto Enkele Reis
    Mywheels Mar 2023 - May 2023
    MyWheels huurde mij in als freelance creative lead om communicatie te bedenken rondom de nieuwe Enkele Reis-propositie. Dat leidde tot drie online films. Concept, copy, en creative direction.
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  • This Agency Ams
    Campagne 'Proud To Be Boring' (San-Nominatie)
    This Agency Ams May 2023 - Aug 2023
    'Proud to be boring'. Samen met This Agency ontwikkelden we een hele saaie campagne voor Denim Solar. Dat leverde niet alleen veel nieuwe klanten op, maar ook een SAN-nominatie. Gelanceerd in 5 landen via twee films, radio, OOH en diverse online middelen. Creative Directors: Ingmar Larsen & Mark Goede. Strategie: Ward Cuiper. Productie: Holy Fools. Director: André Maat.
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  • De Buurt
    Brand Manifesto & Payoff
    De Buurt Jan 2023 - Feb 2023
    Stichting de Buurt, bekend van de Buurtcamping, de Buurtbankjes en de Zwaaisteen, vroeg mij om een nieuw merkmanifest te schrijven en een payoff te bedenken. Wat heeft de Buurt voor ogen? We zijn geneigd om vooral mensen te ontmoeten die op ons lijken. Zo blijven we babbelen in de eigen bubbel. Stichting De Buurt prikt die bubbels door via verschillende initiatieven. Om buurten te creëren waarin je elkaar groet, kent en helpt. Waar het gezellig is en je je thuisvoelt. Waar je elkaar ziet staan en niet anoniem voorbijloopt. En waar je vooral ook mensen ontmoet die niet op je lijken. Naast het nieuwe manifest bedacht ik vanuit hier de nieuwe payoff: Ongekende ontmoetingen.
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  • Bever
    Tov-Document Buitenmens & Campagnecopy
    Bever Jul 2022 - Feb 2023
    Na het tone of voice-document te hebben geschreven voor het dochtermerk Buitenmens, help ik Bever op regelmatige basis met diverse copy. Van campagnes tot seizoenscollecties, van instore-communicatie tot social.
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  • Kokoro Amsterdam
    Simyo Campagne '25X De Beste'
    Kokoro Amsterdam Mar 2022 - May 2022
    Simyo is voor de 25e keer verkozen tot beste mobiele provider. Dat vieren we met de campagne '25x de beste'. Online film, radio, OOH, bannering & social.
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  • Tom Orrow
    Cheaptickets Campagne 'Je Ticket Naar...'
    Tom Orrow Mar 2022 - May 2022
    Nu de wereld weer na 2 jaar weer open is, kunnen we ook weer fijn op reis, om welke reden dan ook. Dat lieten we zien in 4 korte films in de campagne 'Je ticket naar..': van de kleindochter bewonderen tot een zakenreis aan zee.
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  • Mywheels
    Tov Guide
    Mywheels Dec 2021 - Jan 2022
    I developed a tone of voice guide for Mywheels, to help current and onboarding employees to always write in the brand's voice.
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  • Wauwau
    Wauwau Brand Campaign
    Wauwau Oct 2021 - Dec 2021
    Developed a campaign for wauwau ('RIP Glasvezelmonopolie'), a b2b fiberglass provider. Besides the campaign concept and copy, I also took on the role of Creative Director.
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  • Tom Orrow
    Launch Campaign Lokaalideaal.Nl
    Tom Orrow Sep 2021 - Nov 2021
    Together with one of my Art Directors we developed a campaign concept for the launch of Lokaalideaal.nl (online shopping in your own city). OOH, Radio, online.
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  • Kokoro Amsterdam
    Ooh Campaign & Fillboarding Cheaptickets.Nl
    Kokoro Amsterdam Aug 2021 - Sep 2021
    Developed an OOH campaign plus a concept for a 5 sec TV billboard (fillboarding).
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  • Wayne Parker Kent
    Freelance Creative/Copywriter
    Wayne Parker Kent Jan 2020 - Jun 2020
    Worked on campaigns for Heineken, Ziggo, Beefeater and William Lawson's. Concept, copy & creative direction.
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  • Oneworld
    Campaign & Payoff
    Oneworld Jan 2020 - Feb 2020
    OneWorld is an online and physical magazine that strives for a more equal and sustainable world. Currently, they have over 11.000 subscribers. But their ambition is bold: welcoming 5.000 new subscribers in 2020. High time to reach out with a new campaign and a fresh look. They asked me to come up with that new campaign. I developed 'Lees je bewust'. Which ended up being their umbrella tagline as well. The offline kick-off took place at Pakhuis de Zwijger.
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  • Transavia
    Het Sneeuwbaleffect Van Wintersport Met Transavia
    Transavia Jan 2020 - Feb 2020
    Transavia asked for a winter sport campaign that stresses the wins of traveling by plane over car. I came up with the campaign 'The snow ball effect of winter sport with Transavia'. If you travel by plane you almost gain an extra day. Which means more holiday, more time to enjoy. Agency: Happify. Creatives: Fredrik Nilarp & Mark Goede.
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  • Transavia
    Christmas 365
    Transavia Nov 2019 - Dec 2019
    In two and a half weeks from idea to final edit. Little time, big fun. Together with Swedish agency Happify I created Transavia's Christmas commercial. Idea: at Transavia, every day feels like Christmas. Because Christmas is about coming together. Exactly what Transavia does throughout the whole year: bringing people together.
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  • Effectory
    Radio Commercials Bnr
    Effectory Apr 2019 - May 2019
    Effectory, European market leader in employee feedback, asked me to come up with 4 (fun) radio commercials. Stressing the importance of a good dialogue between employer and employees. Because ideas and feedback from employees are key to keep business moving forward. To keep employees happy and feeling heard. And to stay attractive to talent. I took different angles (bureaucracy, change resistance, old fashioned leadership, etc.) which all could be in the way of creating that dialogue. The 4 commercials run daily from the 1st of May until December 2019 on BNR.
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  • Clockwork
    'Refresh Pensioen'. Digital Activation/Campaign Pensioenfederatie
    Clockwork Sep 2018 - Nov 2018
    Amsterdam Area, Netherlands
    Clockwork asked me to come up with ideas for a digital activation campaign for 'de Pensioenfederatie' (Pension federation). Goal? Bridging the gap between youth and pension. Idea? 'Refresh Pensioen'. An activation campaign in which we ask people to come up with a new name for good old 'pensioen'. Furthermore, we developed a Chrome-extension. When installed, this tool replaces the word 'pensioen' online with the newly chosen word.
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  • Label A
    Developing New Proposition, Website Copy & Hr-Campaign
    Label A Jul 2018 - Sep 2018
    Sharpening their brand story and positioning together with the development of a new proposition. From there on I'll be developing a new agency pitch, new website copy & an HR-campaign.
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  • Transavia
    'De Thuisblijvers' Campaign
    Transavia Apr 2018 - May 2018
    While you're on holiday, there are people who take care of your cats, dogs and plants. They make sure you can fly out with peace of mind. Time to thank them. I came up with the campaign 'Thuisblijvers' (literally 'home stayers'). Two online films, social and DOOH. Result? 7.500 people gave up their Thuisblijver.
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  • Transavia
    Transavia Team Thuisbrengers
    Transavia Feb 2018 - Mar 2018
    Wouldn't it be fun if we let people win a trip to the Boeing factory in Seattle so they can pick up Transavia's new Boeing and fly it home? Exactly what we did. Tv-commercial, social, OOH, radio & online, together with a YouTube series in which you can follow the crew and winners (Team Thuisbrengers) and their journey from Amsterdam to Seattle and back. And watch Transavia's new baby coming home.
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  • Superhero Cheesecake
    Recruitment Campaign Capgemini
    Superhero Cheesecake Mar 2018 - Apr 2018
    Amsterdam Area, Netherlands
    Was asked to write the copy for three employee scripts around the already existing campaign theme 'What drives you'. On top, I wrote all copy for the recruitment page, which goes live end May. On this page visitors and job seekers get inspired with short videos and answer questions via a tool. The outcome is a certain persona which is then matched to available jobs and a possible career within Capgemini.
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  • Blendin Foundation
    Campaign Welcome (Formerly Known As Blendin)
    Blendin Foundation Jan 2018 - Mar 2018
    Amsterdam
    I was asked to develop a campaign concept for social start-up Blendin. The campaign I came up with: Newcomer seeks local. On their platform, Blendin makes it easy for newcomers and locals to connect with each other based on mutual interests. Online commercial, social, OOH, print.
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  • Effectory
    Brand Guide & Radio Commercials
    Effectory Sep 2017 - Oct 2017
    Amsterdam
    As part of Effectory's rebranding, I was asked to develop their brand guide. On top of that I wrote three radio commercials for BNR Newsradio. From October onwards I will be developing a campaign together with rewriting their web copy.
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  • Gravity
    New Proposition, Agency Pitch Presentation, Web Copy
    Gravity Aug 2017 - Oct 2017
    Formerly known as iOnline, Gravity asked me to develop their new proposition (Simplicity moves). Thereby a new brand manifesto, all translated to a fresh new website, and some other communications for which I wrote the copy as well: https://www.gravity.nl
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  • Transavia
    Sale Campaign: Outdoor, Radio, Social Activation
    Transavia Aug 2017 - Oct 2017
    Together with Happify I developed a sale-campaign for Transavia. Outdoor, three radiocommercials, Facebook Live activation, bannering.
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  • Canvasheroes
    New Proposition/Payoff, Web Copy
    Canvasheroes Feb 2017 - Jul 2017
    Canvas Heroes asked me to develop a new brand positioning for Robinenergie: 'Altijd aan' of 'Always on', the new payoff and focal point. From brand promise to brand manifesto and payoff, all translated to a fresh new website, for which I wrote the web copy too: https://robinenergie.nl.
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  • Happify Communication
    Freelance Creative
    Happify Communication May 2017 - Jun 2017
    Worked on a campaign for Transavia, 'Thuisblijvers' ('Home stayers'), where people who go on holiday could thank their home stayers for taking care of their plants, cats, dogs or mail. Two online activation films, DOOH, Telegraaf.nl takeover, landing page. Concept & script films, general copy from landing page and movies to bannering and social.
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  • Bkb | Het Campagnebureau
    Campagne Ministerie Van Ocw
    Bkb | Het Campagnebureau Nov 2016 - Jan 2017
    BKB asked me to come up with a campaign for the ministry of culture and education. The ministry launched the 'Gelijke Kansen Alliantie' (Equal Chances Alliance), to stress the importance of equal chances, no matter your social, cultural or economic history and background. I came up with 'Verschil moet er niet zijn, dat moet je maken' (Difference shouldn't be, it should be made) campaign. Two online commercials, bannering and print. In opdracht van BKB bedacht ik de campagne 'Verschil moet er niet zijn, dat moet je maken' voor het ministerie van OCW. In de campagne willen we het belang van gelijke kansen belichten. Daartoe is de Gelijke Kansen Alliantie in het leven geroepen. Met deze campagne als kick-off: 2 online commercials, bannering en print.
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  • Happify
    Freelance Creative
    Happify Mar 2016 - Sep 2016
    Stockholm based ad agency. Worked on an integrated European city trip campaign for KLM: concept, creative direction and copy. And a campaign around the KLM Open.
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  • Clockwork
    Freelance Creative
    Clockwork Mar 2014 - Jul 2015
    Worked on campaigns for Robeco, Ordina & Studystore. Concept, creative direction & copy.
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  • Xxs Amsterdam
    Freelance Creative
    Xxs Amsterdam Jan 2014 - Feb 2014
    Worked on Qurrent campaign & writing copy landing page
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  • Brilliant After Breakfast
    Brilliant After Breakfast
    Brilliant After Breakfast Jan 2012 - Jan 2013
    'Paint Job', a virtual hijack of the physical collection of the Rijksmuseum. When scanning a physical painting with your smart phone, a digital text would appear on top of the physical painting. An own and independent project. Featured on Huffington Post, PSFK, Adformatie and many more.
  • Compasso Retail & E-Commerce
    Freelance Creative
    Compasso Retail & E-Commerce May 2011 - Jul 2012
    Worked on campaigns for KPN, Staatsloterij, Nutricia, ABN Amro and Avery. Concept & copy.
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  • Branding A Better World
    Freelance Creative
    Branding A Better World Jan 2011 - Jun 2012
    Worked on campaigns for Reumafonds, Schiphol Airport and AVRO. Concept, creative direction and copy.
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  • Strangelove
    Copywriter
    Strangelove Apr 2010 - Sep 2010
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  • Strangelove
    Freelance Copywriter
    Strangelove Aug 2009 - Mar 2010
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  • Human Factor
    Copywriter
    Human Factor Sep 2007 - Jan 2008

Mark Goede Skills

Marketing Concept Development Marketing Communications Creative Strategy New Media Advertising Copywriting Art Direction Online Advertising Creative Direction Online Marketing Interactive Advertising Digital Marketing Magazines Brand Development Corporate Identity Marketing Strategy

Mark Goede Education Details

Frequently Asked Questions about Mark Goede

What company does Mark Goede work for?

Mark Goede works for Copy&concept

What is Mark Goede's role at the current company?

Mark Goede's current role is Freelance Sr. Creative, Copywriter | copywriteramsterdam.nl.

What is Mark Goede's email address?

Mark Goede's email address is in****@****rdam.nl

What schools did Mark Goede attend?

Mark Goede attended University Of Amsterdam, Inholland University Of Applied Sciences, Sint Nicolaas Lyceum.

What skills is Mark Goede known for?

Mark Goede has skills like Marketing, Concept Development, Marketing Communications, Creative Strategy, New Media, Advertising, Copywriting, Art Direction, Online Advertising, Creative Direction, Online Marketing, Interactive Advertising.

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