Mark Goldman Email & Phone Number

Los Angeles, Ca, Us

California, United States

Role elevated based on prior accomplishments and culture connectivity to develop, alongside Global VP/CD of Vans Pinnacle, OTW by Vans brand and creative strategy.Brand and Creative Strategic lead for OTW by Vans Brand Preview at Paris Fashion Week 2023. Developed 2024 seasonal and collaboration storytelling strategy and accountable to deploy globally and cross-channel. Enlisted world class creatives and partners to authenticate OTW’s mission of pushing product design and brand experiences with cultures most influential trailblazers.

California, United States

Developed Product Marketing strategy to drive demand, affinity, and sell through of Vans footwear and apparel in the Americas region.Built and led dynamic team to promote a culture of doing expectational work that is personally fulfilling, and both culture and revenue driving.Key driver of transforming Go-To-Market process leading to more agile ways of working, the creation of new brand stories, and cascading narratives across multiple regions and functions.Enlisted and managed world class authenticators to co-create brand and product experiences.

Costa Mesa, California

Accountable for leading teams across Creative, Retail Operations, Sports Marketing, and Legal to reset Vans DTC Marketing and Experience strategy to focus on community engagement and hi-touch in-store experience.Developed city specific strategies and campaigns to drive awareness, traffic, and community engagement at strategic DTC locations in New York, Los Angeles, and Chicago. Launched Studio 808 and Channel 66 - Experiential Retail platforms based out of Vans stores in Los Angeles, New York, Chicago, and Mexico City.

New York, Ny

Drove cross functional business teams to integrate the brand at cultural moments, including Super Bowl 50 & 51, NBA All Star Weekend, and NY Fashion Week.Implemented consumer digs identifying hyper-local trends amongst consumers in key markets.Partnered with world class creative agencies to produce multiple television commercials, including “Beer with Your Team on It”, awarded Ad Age’s Ad of the Week and the Dive Bar Tour live stream event (featuring Lady Gaga and John Mayer) surprising viewership KPIs and creating an ongoing experiential, digital platform.

Beaverton, Or

Produced Nike SB Chronicles film series managing post-production, premier tours, and media partnerships, resulting in several industry awards.Drove cross-functional marketing plans for several iconic footwear launches.Managed global teams across multiple timezones to ensure brand consistency during key brand moments.

Beaverton, Oregon

Partnered with the era’s most influential athletes, retailers, and artists to solidify Nike’s presence and commitment to skateboarding and street culture.Initiated and managed Nike SB’s global social media launch.Teamed up with product merchandising, sales, and regional business leads to execute brand plans across multiple tiers of distribution with a focus on driving demand at influential wholesale accounts. Created, drove, and implemented Nike SB’s New York strategy, influencing executives and external partners to commit to multi-year plan to build category presence in key market.Executed programing strategy and hyper-local brand experiences at Nike SB’s Los Angeles energy space, Sixth and Mill.Spearheaded the 40 Ludlow energy space, building key brand relationships with consumers, retailers, and influencer in NYC.

Beaverton, Or

Teamed up with product merchandising, sales, and regional business leads to execute brand plans across multiple tiers of distribution with a focus on driving demand at influential wholesale accounts. Initiated and managed Nike SB’s global social media launch.Managed Nike SB’s global social and traditional media presence across all brand outlets.

Beaverton

With team, created multiple iconic Nike SB campaigns and product moments (Today Was a Good Day film, Stefan Janoski Pro Model Shoe, Icon management of Nike SB Dunk and Blazer) to transform the footwear industry. Headed the launch of the world's first HD video skateboarding film premiere, Debacle and industries first interactive film premiere across multiple countries and time zones. Coordinated Nike SB’s early digital presence - copy writing, product updates, storytelling, and connectivity to speciality retail network for nikeskateboarding.com.