Mark Gonzalez Email & Phone Number

Sydney, Nsw, Au

North Sydney, Nsw, Au

North Sydney, Nsw, Au

North Sydney, Nsw, Au

• Responsible for the company's creative output.• Design the content marketing, social media and EDM strategies• Work alongside the IT team to boost efficiency and improve user-experience of the new Bikebug website through UX/UI design.• End-to-end creation of video content (shooting, editing, publishing)• Conceptualisation, design and finalisation of store front / buildings• Designing of corporate graphic print products such as packaging and POS material• Key responsibilities include the development of graphic design, photography, and advertising.• Provided strategic direction and concept development for online projects, including web graphics and banner ads, from concept to implementation, using the Adobe Creative Suite.• Development of corporate material for the company: business cards, brochures, outdoor and indoor signage as well as adverts of the company in specialised magazines.• Was part of a team who were responsible for the overall look and feel of the company website.

North Sydney, Nsw, Au

• Manage the strategic direction of the company's social media channels• Develop and implement the content marketing and EDM strategies• Drive the company’s video content strategy through the website and YouTube, to increase its effectiveness in serving customers and aiding in conversion• Create, manage, analyse and present reports using Google Analytics and Data Studio

Founder and CEO of 1K Words - a start-up business that provided customers with personalised canvas wall art, where their selection of words transformed into their image of choice.Responsibilities:• Built a business from scratch, generating over $3 million in revenue over 5 years.• Drove over 150,000 in sales across Australia, New Zealand, USA and Canada.• Managed a team of 8 and coordinated internal operations to achieve key objectives and metrics.• Developed an effective EDM strategy and customer journey using Mailchimp and Klaviyo that led to significant sales growth and customer engagement.• Established a social media strategy that resulted in over 150,000 followers on Meta.• Created heart-warming copy for EDMs, social posts, and case study material to drive engagement and brand awareness.• Produced the website• Assisted in automating the order process, from the customer's first click, to when they receive their order.• Liaised with suppliers to negotiate best prices and quality of product.• Created user-generated content and professional videos using Adobe Creative Suite to drive engagement and brand awareness.• Managed ambassadors and influencers.• Worked with agencies to create effective advertising campaigns.• Was part of an elite group of Meta clients, recognised as one of the top 5% in Facebook acquisition growth in Australia.• Team won the Outstanding New Business in 2017 and Outstanding Business Person in 2019 at the St George Local Business Awards. Requirements:• Demonstrated success in building a business and managing a team to achieve significant growth.• Proven experience in developing effective EDM and social media strategies.• Strong skills in Adobe Creative Suite for graphic and video content creation.• Strong leadership and communication skills.• Knowledge of digital marketing and advertising.• Ability to work collaboratively with internal and external stakeholders.• Strong problem-solving and analytical skills.

North Sydney, Nsw, Au

• Working alongside the managing director, we launched innovative, fully integrated marketing initiatives across digital, social, email and offline channels• Responsible for coordinating the activities in advertising, promotion and marketing research.• Responsible for the distribution and placement of advertiser campaigns via online channels including email and banner marketing.• Cordinated all efforts and determined the methods to promote a product or product line via mass media.• Worked closely with management both as an administrator and designer on advertising campaigns for both print and online media.• Deployed social media programs and technologies to create innovative and creative campaigns in support of product, brand and marketing initiatives.• Utilised social media tool sets such as Instagram and Twitter, and in the two years that I managed the Bikebug Facebook page, I grew it from 200 to 30,000 likes with an average of 1,500 users in engagement. It was the most popular Australian bike shop page on Facebook.• Responsible for developing and maintaining mutually beneficial sponsorship programs with professional athletes, teams and clubs.• Worked as part of a team in managing and organising events and/or functions, conferences and promotional events from end to end.• Duties included creative input, sourcing and managing external service providers, and sourcing venues, guest speakers and entertainment.

North Sydney, Nsw, Au

• Responsible for the company's creative output.• Design the content marketing, social media and EDM strategies• Work alongside the IT team to boost efficiency and improve user-experience of the new Bikebug website through UX/UI design.• End-to-end creation of video content (shooting, editing, publishing)• Conceptualisation, design and finalisation of store front / buildings• Designing of corporate graphic print products such as packaging and POS material• Key responsibilities include the development of graphic design, photography, and advertising.• Provided strategic direction and concept development for online projects, including web graphics and banner ads, from concept to implementation, using the Adobe Creative Suite.• Development of corporate material for the company: business cards, brochures, outdoor and indoor signage as well as adverts of the company in specialised magazines.• Was part of a team who were responsible for the overall look and feel of the company website.

Drummoyne, Nsw, Au

I was given the role of setting up and ramping up followers and engagement on social media, on top of my role as a creative manager.

Drummoyne, Nsw, Au

The Party People is the largest retail party supply chain in Australia, as well as Australia's most visited online party supply store. I worked full-time as the graphic designer and helped launch their website, as well managed the front end of the website, such as web banners and product uploads. Other projects included product photography and videography, and shopfront signage.

Denver, Colorado, Us

Denver, Colorado, Us

Bachelor Of Visual Art & Design, Graphic Design & Marketing

Intensive Studio Study, Digital Imaging

High School Certificate

School Certificate, Major In Visual Arts