Proven success in driving change through research and insight. Combines analytical thinking with strong commercial awareness and influencing skills. Translates research into strategy and actionable insight supporting marketing, propositions, content, sales, digital and commercial. Excellent leadership and team building skills, highly motivated and displays boldness and a challenging mind.Specialities:• Strategic - generates and successfully delivers actionable insights into customer behaviour that shapes and influences strategy• Drives change – champions the power of insight and ensures that it is at the heart of decision making• Leadership and managment - develops high performing teams and individuals• Customer focus - drive, confidence and a passion for understanding the customer• Sector knowledge – expert in consumer behaviour across the media landscape• Consumer insight – very experienced in market research. Strong understanding of data analytical capabilities• Budget control - experience of managing significant budgets. Adept agency and project management• Communication - excellent influencing, written and presentation skills• Thrives under pressure – works best with high value stakes, tight deadlines or competing priorities
Listed skills include Customer Insight, Market Research, Brand Management, Strategy, and 6 others.
