I am committed to driving our regional strategy, focusing on expanding our new logo footprint, fostering customer-centric approaches, and delivering innovative solutions that meet the unique needs of our EMEA clients. I am dedicated to cultivating a culture of excellence and collaboration within our team, ensuring we consistently exceed our targets and deliver exceptional value to our stakeholders.

My role as EMEA VP of Marketing is to lead a team of 50+ marketers to think differently and challenge me everyday.At a strategic level, we shape and direct the companies go-to-market vision and at a tactical level, we look to engage with customers, to understand how we can help them.Our ability to do this effectively and our metrics of success lies in the quality of our data, and how we listen and learn from it. Ultimately marketing is about measurement and I am proud to lead a team that puts this first.

Reporting directly to the MD as part of the UK leadership team, I am responsible for the management of plans, projects and direction for Rackspace UK marketing. Managing a growing team of 40+ campaign marketeers, online sales specialists, digital paid media execs, channel marketeers, web designers, developers and marketing operations experts, I am ultimately responsible for driving both qualified sales opportunities and directly attributed revenue into the business on a MoM basis.

Lead the Digital Marketing team to drive the continued growth of Rackspace business. Heavily focused on implementing data-driven marketing strategy to drive new business growth and customer up sell / repeat engagement.

I was fully responsible for all areas of E-Commerce and Cloud Business for Insight EMEA reporting into the senior VP team. Working with a fantastic team of specialists I managed and structured all elements of the £100 million per annum web business across EMEA. Through close management of projects and development team resources, Search Engine Marketing (SEM, SEO, PPC), Email Marketing, Affiliate and Social Networking, Web Design and Online Merchandising, I was able to build a strong e-commerce model that in 3 years grew from contributing 35% of the total EMEA business to over 50%. This included the day to day management of teams in the UK, Netherlands, Germany, France whilst supporting departments in Spain, Italy and the Nordic and Easten European regions.I also was given responsibility of the EMEA Cloud Business. A new engagement in 2011 for Insight as a business unit I developed an aggregation model for the business allowing Insight to resell a hist of SaaS and IaaS cloud solutions. Supported by a superb team of talented and passionate individuals this was a huge success growing between 50% and 75% continuously quarter on quarter as the depth of the offering grew.

I am responsible for developing and driving the vertical business for Nuance Communications across the EMEA region

I am responsible for the management and development of Quark Systems education business in the Northern European Region. The role includes a large number of required skills, from programme development, through marketing and sales negotiations.