Mark Greer Email & Phone Number

Salt Lake City, Ut, Us

Sunnyvale, California, Us

Scottsdale, Arizona, Us

Irving, Texas, Us

Campbell, Ca, Us

As the Competitive Marketing Manager, I am constantly scouring the industry and competitive landscape to assess new CCaaS product innovations and competitive threats that are then prioritized and packaged for consumption by sales, product managers, engineers, and board members. Primary role and responsibilities include: liaison activities with industry analysts, refinement of GTM product messaging and positioning based on product differentiators, providing sales-enablement support for SMB and enterprise sales teams (e.g. win-loss analysis, battlecard / playbook and datasheet creation, pricing analysis, competitive UI/UX assessment, etc.), educating sales and engineering through storytelling and technical demonstrations, mentoring PMM peers on competitive product developments, and formulated FUD rebuttal strategies.

Folsom, California, Us

• Increased regional sales leads by 30% in the Midwest and Northeast by revamping sales presentation and creating new sales collateral pieces for state education agencies.• Assisted, promoted the creation of bundled pricing to make adoption of most widely used products – furthering increased adoption and increasing customer loyalty (stickiness).• Provided competitive insight to Product Management, Engineering and the Board of Directors on competitive movements and counter strategy.

Hoboken, New Jersey, Us

- Monitored competitor activities including pricing, go-to-market strategies, and product direction- Monitored and analyzed key market trends through regular engagement with industry analysts, customers, and other influential thought leaders- Provided timely, actionable, fact-based intelligence and insight that align with strategic objectives, goals and business decisions- Established “early warning” system for key audiences that identifies new market forces, new regulations and competitive landscape changes- Supported product launch process from release planning through sales enablement by identifying differentiators and gaps relative to top competitors- Conducted market sizing/opportunity analysis to identify new growth markets and segments- Provided competitive intelligence rapid response capabilities to assist sales in active deals- Developed mechanisms to deliver qualitative and quantitative information, including comparison grids, competitive profiles/snapshots and dashboards- Created programmatic competitive briefing materials to ensure all key constituents understand how to effectively position and win against key players in the market- Developed and implemented a proactive program of processes, information assets, deliverables, and SLAs to improve data gathering, analysis and intelligence dissemination- Developed mechanisms to deliver qualitative and quantitative information, including comparison grids, competitive profiles/snapshots and dashboards- Synthesize win/loss data and internal/external competitive insights to recommend prioritized cross-functional actions to improve win rates with target customers

San Jose, California, Us

Go-to-Market Strategy, Product Launches, Branding, Messaging, Direct & Email Marketing, Collateral Development, Competitive Analysis, Marketing Evangelism

London, Gb

- Responsible for building and implementing corporate communications strategies (press/analyst relations, messaging, branding), online strategies, product marketing, and lead generation, awareness and adoption programs.- Create, foster brand / solution awareness for state education agencies (SEA) for securing multi-million dollar/multi-year statewide longitudinal data and data warehouse systems.- Supervised project and content localization for worldwide marketing / sales initiatives.

Marketing consulting practice offering Product Marketing, Go-to-Market Strategy and Marketing Communications services: branding, messaging, positioning, product launch, pricing strategy, collateral creation, development of sales tools, competitive analysis, partner recruitment / partner alliances and marketing, Etc.

Assisted VP of Marketing in the set-up of an eCommerce webpage for the corporate website prior to first shipment of product. Set-up and managed partner / alliance relationships with Microsoft and Citrix. Created email blast copy. Wrote / edited sales and product literature, and assisted in the creation of Sales tools. Managed patner event participation / exhibiting. Designed reseller / partner marketing tools and outline for development of larger program [preliminary work and outline a partner web portal].

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Management and recruitment of independent software vendors partners to compliment the high performance computing solution offering of Linux-based cluster equipment. Responsibilities include: recruitment, reseller negotiation, joint marketing efforts, pricing, licensing of software applications, conflict resolution, project management, etc.

Provo, Ut, Us

- Created aggressive eDirectory promotional offer against SUN Microsystems and Microsoft directory offerings. Promo quadrupled eDirectory license adoption in one quarter and received media attention in 6 major publications; increased sales by 37%.- Executed the product launch of Novell Directory Services (NDS) eDirectory 8.5 and DirXML 1.0 software products, developed messaging, managed analyst relations, refined product pricing and positioning, created channel messaging and training materials, etc. Launch resulted in DirXML 1.0 becoming market leader exceeding revenue projections by 34%.- Managed team of six individuals in the delivery of Novell’s flagship product through two key launch initiatives; created web strategy, messaging, competitive positioning and promotional evaluation strategy for the successful consolidation and re-launching of NDS for NT and NDS for Solaris/Linux. Effort resulted in 32% increase in brand recognition.

Atlanta, Georgia, Us

- Demonstrated success in consultative technical sales of NCR data mining / business intelligence solutions. Supported sales force in scalable data warehouse solution offerings, from business discovery to deployment. Responsibilities included customer presentations/product demonstrations, proof-of-concept, benchmarking, RFP proposals, competitive analysis, account planning/strategic analysis, project management, and retail data mining solution support (e.g. affinity & market basket analysis, customer segmentation, site selection, etc.).- Established/directed the retail data mining Community of Interest and associated intranet web site for the education of NCR sales and technical representatives.- Provided Sears corporation with a detailed data mining / business intelligence discovery and recommendation for improved business operational effectiveness. Awarded multi-million dollar deal as a result. Managed Meijer market basket proof-of-concept proposal

Blue Bell, Pennsylvania, Us

- Managed data warehouse and business intelligence/decision support software partners (ISVs) for the Open Parallel Unisys Server program. Assessed market requirements and customer needs to establish solution requirements, and performed product marketing activities including product development, strategic positioning, vendor selection/recruitment, contract negotiation, business case development, product pricing, life cycle planning, and knowledge transfer.- Developed indirect sales program for “proof-of-concept” data mining/knowledge discovery solution. Projected 6-month return on investment of $4M. - Planned/executed a joint Unisys – Red Brick data mining/business intelligence seminar targeting Chief Information Officers, which generated 100 $1 million sales leads [89% lead conversion rate] for MPP systems.

Petaling Jaya, Selangor, My

- Developed ISV, VAR and channel partner promotions and demand generation programs; established/maximized relationships with catalog, distributor (e.g. Tech Data, Ingram Micro) and software/hardware developers. - Managed channel audits and mappings for new software releases; administered market development funds; created competitive promo and channel sales training materials.- Tracked performance of existing channel partner programs and targeted/recruited new prospects; worked with volume distributors to increase effectiveness of penetration, awareness and sales programs.

Palo Alto, California, Us

- Generated sales volume which exceeded projections by 20%; recommended software product design changes to improve marketability; developed new business.- Directed sales promotions to major corporate accounts to increase consumer demand of AS/400 software products. Planned, implemented, and controlled sales objectives, incentives, promotional materials, telemarketing quotas, sales forecasts/performance and customer service quality.

Bachelor Of Science - Bs, Business Administration And Management, General

Master Of Business Administration - Mba, Finance, General