Mark Gretton Email & Phone Number

Australia

Responsibilities- Leader of CHEP’s Advertising Cloud, Creative Cloud, Marketing Cloud, Data Engineering, Personalisation and Commerce Cloud technology consulting and implementation practices- Oversight for a team of 50+ person tech and digital services experts- Relationship lead for CGL's Adobe / Oracle / Salesforce / AWS / Microsoft partnershipsAchievements- 2024 CHEP - B&T Digital Transformation & Digital Services AOTY Finalist- 2023 CHEP - B&T Digital Transformation Agency of the year / Digital Services Finalist- 2023 CHEP - Australian Effectiveness Agency of the year- 2023 CHEP - Mumbrella Integrated Agency of the year- 2022 CHEP - B&T Best Digital Agency / Best Digital Transformation Agency Finalist- 2022 CHEP - Adnews Digital Agency of the year Finalist- 2021 CHE Proximity - Award Agency of the year- 2021 CHE Proximity - Spikes APAC agency of the year- 2020 CHE Proximity - B&T Victorian Agency of the year- 2020 CHE Proximity - B&T Data-driven marketing agency of the year- 2020 CHE Proximity - B&T Marketing Technology company of the year (HC)- 2020 CHE Proximity / T20 - B&T Data driven marketing + media campaign of the year- 2020 CHE Proximity - AFR Most Innovative "Media / Marketing No.1"- 2020 CHE Proximity - Mumbrella "Best Full Service Agency"- 2019 CHE Proximity - B&T Victorian Agency of the year- 2019 CHE Proximity- B&T Direct Response / Performance Agency of the year- 2019 CHE Proximity - Mumbrella "Creative agency of the year"- 2019 CHE Proximity / Velocity - Winner Adobe Summit "Experience-Maker" award - Best Audience Driven Experience- 2019 CHE Proximity / IAG - Winner Adobe APAC Partner award "Best data-driven experience"

Melbourne, Australia

Responsibilities- Leader of Clemenger Group's Digital Consulting Practice, The Brightsmiths, providing MarTech, AdTech and Marketing Automation solutions to deliver best in class CX enabled through technology- Clemenger Group partner lead for Adobe, Salesforce and Oracle Marketing Clouds- Leader of CHE Proximity's Technology team of 120+ developers, producers, strategists and technical experts- Leadership team member of CHEP AI - CHE Proximity's Artificial Intelligence practice- Member of Clemenger Group Technology leadership committee- Member of Proximity Global Technology leadership group- Certified Adobe Marketing Cloud, Advertising Cloud and Oracle Marketing Cloud ConsultantAchievements- 2017 CHE Proximity awarded B&T Agency of the year, Direct agency of the year, Advertising Agency of the year- 2018 CHE Proximity awarded AdNews Agency of the year, Victorian Agency of the year, CX Agency of the year- 2018, CHE Proximity Awarded Mumbrella Full Service Agency of the year, Media Agency of the year & Media Campaign of the year (Billion Point Giveaway)- 2018 The Brightsmiths runner up AdNews Small Agency of the year- 2018 CHE Proximity Adobe APAC partner award winner "Best data-driven marketing" and "Best multi-solution implementation"- 2018 The Brightsmiths B&T Marketing Consultancy of the year- 2018 CHE Proximity B&T Media Agency of the year- 2018 CHE Proximity APAC Effectiveness Agency of the year

Melbourne, Australia

Responsibilities- Leader of the Digital Marketing Programme for Coles Liquor Division (encompassing First Choice, Liquorland and Vintage Cellars)- Oversight of all digital marketing activity (CRM, Social media, Digital advertising, e-Commerce Marketing, SEM) and the insights programme for the Liquor division- Budget accountability for overall digital marketing and insights budget for the division- Change management leader for internal technology requirements to drive marketing automation, frictionless transactions, personalisation, attribution and data integration across all customer touch pointsKey achievements- Led roll-out of Click & Collect for First Choice in Victoria- Led the design of an Amazon-style personalisation & recommender algorithm "My Liquor Specials"- Launched new programmatic display programme using dynamic, CMS driven ad formats and 1st party data to drive significant ROAS improvements- Represented Coles Liquor in the Coles Group Media RFP process to drive significant cost benefits for the group- Launched new RFM data segmentation model for First Choice and Liquorland to drive significant EBIT and revenue returns for the business

Melbourne

Responsibilities- Programme leader for Ford's communications development across advertising, direct marketing, CRM, digital, media and social media- Integration leader for bringing together key processes across former Mindshare, JWT, Wunderman operating units and Pulse and Next Digital teams- Financial accountability for agency profitability and resource management- Team leadership managing a diverse mix of agency staff team members- Change management leadership to bring to life digital first process and strategyKey achievements- Led campaign launches for Falcon, Territory, Kuga, Mondeo, Everest, Ranger, Focus and Mustang- Oversaw Ford's Ford AU's most successful digital engagement initiative of all time- Launched the Ford Voice mobile application, delivering 400,000 downloads and becoming the no.1 downloaded app in the iTunes store for Australia- Led the outsourcing of Ford's data analysis function to India delivering significant cost benefits back to the business- Worked through a centralisation strategy for CRM across the ASIAPAC region to deliver significant OPEX cost reductions back to the business

Melbourne

Responsibilities- Oversaw a x-functional team of 20+ account service and digital, social and technical specialists- Oversaw a c.$10million revenue responsibility- Responsible for new business development for digital- Digital strategic lead for the agency- Represented Clemenger at SxSW, Ad:Tech, Cannes- Webbys awards judgeAchievements- Led digital function from ranked 39th by Adnews in Australia (Q4 2012) to no.1 in Australia (Q2 2014).- Presided over Clemenger's most digitally recognised year (No.1 Digital Strategy in Asia at the AMES, 6 x Cannes Cyber Lions, the only integrated shortlisted agency at Adnews AOTY 2014)- Key digital project consultant across a range of multi-awarded campaigns i.e. Remote control tourist, Australia Post Video Stamp, NAB Footify- Led successful CUB 4-round, 6-month digital pitch process to beat 20+ agencies

Melbourne, Australia

Responsibilities- Oversaw a team of up to 13 account service staff- Oversaw a $8million revenue responsibility- Business relationship lead on Mars confectionery, Origin Energy, Mercedes, Australia Post and Pacific BrandsAchievements- Led Origin's Energy Tales campaign, turning a 98% negative social sentiment to 52% positive- Led Bonds Birthday Project campaign. Australia's most talked about digital campaign of 2012, generating $3million in PR in 24 hours.- Led Hard Yakka brand re-launch campaign http://www.bestadsontv.com/ad/36201/Hard-Yakka-Delivery delivering 10% increase in purchase intent and brand favourability- Led Mars brand campaign http://www.bestadsontv.com/ad/44755/Mars-Bar-Runaway-Train delivering Mars's best ad tracking scores in 3 years- Led M&Ms Lost Tribe campaign http://www.youtube.com/watch?v=PluiCMuZIq4. The most successful M&M's promotion of all time.- Led successful Bonds pitch against the incumbent of 15+ years- Nominated as one of 12 'rising stars' nationally within the Clemenger group to attend Mini MBA leadership programme and Melbourne University

Responsibilities- Integrated marketing leader on a wide variety of clients: Suzuki, GMHBA, Origin Energy, Luna Park, Nestle, Cadbury, Don, GSK, Miele, Musashi etc...Achievements- Led launch of new online business 'Frank Health Insurance' encompassing full eCommerce website build, radio, poster and digital advertising, experiential activity, brand planning, analytics across a team of 40 people (short-listed at the AIMIA awards 2010)- Lead launch of GSK digital vaccine management tool increasing cervical cancer vaccine compliance rates by 20%- Managed launch of Origin EnergyForce online interactive video-based energy-efficiency spy adventure game for kids (short-listed at the AIMIA awards 2010)

London, United Kingdom

Responsibilities- Relationship leader across Ford UK's small cars products, fleet and internal comms programmes- Relationship leader for BP's retail divisionAchievements- Led UK launch of Ford Fiesta encompassing team of 40 people in development of online portal www.this-is-now.co.uk, working with ITV, GCAP, News International, Ceros, MSN, Hat Trick, Paramount and Theory 7 on top of traditional creative video content, POS, press, cinema, poster experiential and ambient media- Led 25 people in award-winning cross-platform Ford branded content – www.channel4.com/bite (with Channel 4, Yahoo, Emap, World of Wonder & Mindshare), with web, press, WAP and digital advertising support- Led launch of Ford radio show “Out of the blue” on Heat Radio- Led development of Ford fleet communications strategy for 2008- Wild Bean Café communications strategy and creative content development for 2008

Responsibilities- Career managed team of 6 employees- Relationship leader across Nestle (Waters & Dairy) and BP retail businessesAchievements- Led development of Ski and Munch Bunch brand re-launch strategies from inception through to execution - TV, Branded content (cartoons) and printed media encompassing £8million media spend [campaigns to launch June 2007)- Lead the development of online content projects, viral media, SMS, radio and activation work for Wild Bean Café, personally securing £100k BP digital business growth YOY- Lead the development of promotional print creative to support the sponsorship of Vittel London Marathon – the most effective promotional campaign in Nestle history- Developed creative work for Cerelac, Heaven, Perrier, Acqua di Panna

London, United Kingdom

Responsibilities- Relationship manager across American Express UK and Nestle (Dairy) business unitsAchievements- Managed campaign and strategy development for Ski “Keep it Simple” brand campaign and “Up & Go” product launch TV, radio, press, poster, in-store and online campaigns (£6 million total media spend)- Managed development of American Express Nectar Card launch creative across TV, poster, press and iTV DAL encompassing £4 million media spend- Managed development of American Express 2005 Wimbledon sponsorship campaign including TV, press, poster, microsite, on-site, SMS, iTV encompassing £3million media spend- Organised shopper behaviour new business summit for senior Nestle clients securing £100k of additional POS consultancy revenue growth

London, United Kingdom

Responsibilities - Relationship manager across American Express Europe business unitAchievements- Worked on American Express Regional 360 team including work on Gold Card TINA campaign and DMA award winning Centurion 'Tantalise' mailshot delivering a 90% conversion rate.

London, United Kingdom

Responsibilities- Analyst for promotional data across Sainsburys, Tesco and Asda- Worked with Sales team to look at ROI on specific store promotions and plan trade promotional strategy for the business- Identify any channel performance issuesAchievements- Drove promotional efficiencies and best practice across trade promotional spend

London, United Kingdom

Responsibilities- Assisant brand manager across a wide range of prestige fragrance and skincare brands including Jean Paul Gaultier, Hermes, Issey Miyake, Kenzo, Paul Smith, La Prairie, EscadaAchievements- Project managed launch of Kenzo Flower including the most successful new fragrance launch in Harrods of all time (delivering 100k of sales in the first week)- Ran research project on Jean Paul Gaultier Fragile to inform business strategy planning

Mini Mba, Business, Management, Marketing, And Related Support Services

Mini MBA intensive course covering a range of Brand Management, Employee Relations and conflict management, Negotiation Skills, Marketing.

Ba Hons, Business & Marketing, High 2:1

Activities and Societies: - 4 year sandwich course (work placement and dissertation on Kenneth Green Associates) - Modules covered.

A-Level, Maths, History & Economics