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@cheproximity.com.au
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Mark Gretton is listed as Chief Technology Officer at CHEP Network at CHEP Network, based in Greater Melbourne Area, Australia, Australia. AeroLeads shows a work email signal at cheproximity.com.au and a matched LinkedIn profile for Mark Gretton.
Mark Gretton previously worked as Chief Technology Officer at Chep Network and Director at Che Proximity. Mark Gretton holds Mini Mba, Business, Management, Marketing, And Related Support Services from Melbourne Business School.
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Innovative technology and marketing leader with industry leading strategic consulting and digital capability.20 years+ marketing experience working across a range of FMCG, Financial services, Automotive, Utility, Service, Tourism, B2B, Government, NFP and Apparel brands in both senior agency and client-side roles.Strong pedigree for leading globally recognised creative communications. Leader of multiple award winning integrated creative campaigns and digital projects recognised at Cannes, The Effies, AIMIA, IMA, Award, DMA's, Webbys, AMES, Adnews, Adobe Awards etc.Strong digital understanding with experience running Enterprise eCommerce, CRM programme, social media, UX and programmatic digital communications projects.Deep strategic credentials with strong knowledge of shopper behaviour, behavioural economics and consumer behaviour.
Listed skills include Social Media, Integrated Marketing, Advertising, Radio, and 35 others.
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Australia
Responsibilities- Leader of CHEP’s Advertising Cloud, Creative Cloud, Marketing Cloud, Data Engineering, Personalisation and Commerce Cloud technology consulting and implementation practices- Oversight for a team of 50+ person tech and digital services experts- Relationship lead for CGL's Adobe / Oracle / Salesforce / AWS / Microsoft.
Melbourne, Australia
Responsibilities- Leader of Clemenger Group's Digital Consulting Practice, The Brightsmiths, providing MarTech, AdTech and Marketing Automation solutions to deliver best in class CX enabled through technology- Clemenger Group partner lead for Adobe, Salesforce and Oracle Marketing Clouds- Leader of CHE Proximity's Technology team of 120+ developers.
Melbourne, Australia
Responsibilities- Leader of the Digital Marketing Programme for Coles Liquor Division (encompassing First Choice, Liquorland and Vintage Cellars)- Oversight of all digital marketing activity (CRM, Social media, Digital advertising, e-Commerce Marketing, SEM) and the insights programme for the Liquor division- Budget accountability for overall digital.
Melbourne
Responsibilities- Programme leader for Ford's communications development across advertising, direct marketing, CRM, digital, media and social media- Integration leader for bringing together key processes across former Mindshare, JWT, Wunderman operating units and Pulse and Next Digital teams- Financial accountability for agency profitability and resource.
Melbourne
Responsibilities- Oversaw a x-functional team of 20+ account service and digital, social and technical specialists- Oversaw a c.$10million revenue responsibility- Responsible for new business development for digital- Digital strategic lead for the agency- Represented Clemenger at SxSW, Ad:Tech, Cannes- Webbys awards judgeAchievements- Led digital function.
Melbourne, Australia
Responsibilities- Oversaw a team of up to 13 account service staff- Oversaw a $8million revenue responsibility- Business relationship lead on Mars confectionery, Origin Energy, Mercedes, Australia Post and Pacific BrandsAchievements- Led Origin's Energy Tales campaign, turning a 98% negative social sentiment to 52% positive- Led Bonds Birthday Project.
Responsibilities- Integrated marketing leader on a wide variety of clients: Suzuki, GMHBA, Origin Energy, Luna Park, Nestle, Cadbury, Don, GSK, Miele, Musashi etc...Achievements- Led launch of new online business 'Frank Health Insurance' encompassing full eCommerce website build, radio, poster and digital advertising, experiential activity, brand planning.
London, United Kingdom
Responsibilities- Relationship leader across Ford UK's small cars products, fleet and internal comms programmes- Relationship leader for BP's retail divisionAchievements- Led UK launch of Ford Fiesta encompassing team of 40 people in development of online portal www.this-is-now.co.uk, working with ITV, GCAP, News International, Ceros, MSN, Hat Trick.
Responsibilities- Career managed team of 6 employees- Relationship leader across Nestle (Waters & Dairy) and BP retail businessesAchievements- Led development of Ski and Munch Bunch brand re-launch strategies from inception through to execution - TV, Branded content (cartoons) and printed media encompassing £8million media spend [campaigns to launch June.
London, United Kingdom
Responsibilities- Relationship manager across American Express UK and Nestle (Dairy) business unitsAchievements- Managed campaign and strategy development for Ski “Keep it Simple” brand campaign and “Up & Go” product launch TV, radio, press, poster, in-store and online campaigns (£6 million total media spend)- Managed development of American Express Nectar.
London, United Kingdom
Responsibilities - Relationship manager across American Express Europe business unitAchievements- Worked on American Express Regional 360 team including work on Gold Card TINA campaign and DMA award winning Centurion 'Tantalise' mailshot delivering a 90% conversion rate.
London, United Kingdom
Responsibilities- Analyst for promotional data across Sainsburys, Tesco and Asda- Worked with Sales team to look at ROI on specific store promotions and plan trade promotional strategy for the business- Identify any channel performance issuesAchievements- Drove promotional efficiencies and best practice across trade promotional spend
London, United Kingdom
Responsibilities- Assisant brand manager across a wide range of prestige fragrance and skincare brands including Jean Paul Gaultier, Hermes, Issey Miyake, Kenzo, Paul Smith, La Prairie, EscadaAchievements- Project managed launch of Kenzo Flower including the most successful new fragrance launch in Harrods of all time (delivering 100k of sales in the first.
Mini MBA intensive course covering a range of Brand Management, Employee Relations and conflict management, Negotiation Skills, Marketing.
Activities and Societies: - 4 year sandwich course (work placement and dissertation on Kenneth Green Associates) - Modules covered.
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Mark Gretton works for CHEP Network.
Mark Gretton is listed as Chief Technology Officer at CHEP Network at CHEP Network.
AeroLeads has found 1 work email signal at @cheproximity.com.au for Mark Gretton at CHEP Network.
Mark Gretton is based in Greater Melbourne Area, Australia, Australia while working with CHEP Network.
Mark Gretton has worked for Chep Network, Che Proximity, Coles Liquor, Ford Motor Company, and Clemenger Bbdo.
You can use AeroLeads to view verified contact signals for Mark Gretton at CHEP Network, including work email, phone, and LinkedIn data when available.
Mark Gretton holds Mini Mba, Business, Management, Marketing, And Related Support Services from Melbourne Business School.
Mark Gretton is listed with skills including Social Media, Integrated Marketing, Advertising, Radio, Experiential Marketing, Campaign Development, Viral Marketing, and Digital Strategy.
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