Mark Grice Email & Phone Number

Cincinnati, Ohio, United States

Cincinnati, OH

Budget, Planning, Development, Proofing, Execution, and Distribution of print and digital promotions for a grocery weekly ad circular program serving 150 supermarkets, under various formats and retail banners in 9 states.

Greater Grand Rapids, Michigan Area

• Implement all “loaded to card” offers through communication with the pricing team, I.T, and manage offer segments
• Lead personalization (direct mail) projects with various associates and 3rd parties with engagement of up to 28%
• Develop and manage personalized promotions garnered from customers’ buying history for use in weekly, monthly, or quarterly communications
• Manage promotional offer design for all loyalty promotions with graphic services
• Develop strategies and tactics, providing clear objectives, with CRM stakeholders and executive management; present past performance and future recommendations for various promotions
• Coordinate and run analysis for various business units to measure the impact of customer loyalty promotions on sales lift, customer engagement, and segmentation

Greater Grand Rapids, Michigan Area

• Developed plans for weekly ad circular from the promotional calendar to strategically promote sales and marketing initiatives
• Designed loyalty program promotional materials
• Coordinated changes and revisions as they relate to the weekly ad among graphic services and merchandising stakeholders
• Created and managed ad circular templates for over 100 stores having multiple versions
• Proficient in software packages relating to development of the ad circular
• Designed routine and new promotions with graphic services and merchandising

West Michigan

• Increased profits by 20% on sales of (-1%)
• Reduced controllable expenses by $37k
• Supervised a staff of 104
• Managed grocery, frozen, and dairy departments, along with customer service, while maximizing profits
• Conducted perishable inventories and ensured targeted gross margins were exceeded and audited the process if necessary
• Trained eight stores for Computer Automated Ordering (CAO) and completed execution district-wide

Northwest Ohio

• Promoted to Assistant Director within 3 months and Store Director within 1 year
• Supervised a staff of up to 40
• Strengthened profits by $205,000, returning the location to profitability
• Maintained consistent shrink rate <1.5%
• Improved labor costs by 50 basis points over 2 years
• Reduced controllable expenses

Toledo, Ohio Area