Mark Haedo Martinez Email & Phone Number

Lausanne, Vd, Ch

Renens, Vaud, Suisse

My mission as a UX/UI Designer and Digital Marketing Specialist is to lead the complete redesign of Salt's website, delivering innovative and intuitive user experiences designed to maximize conversions and streamline the customer journey.→ Design and implement new components and interactions to create a smooth and immersive navigation experience that maximizes conversions.→ Continuously optimize the e-commerce platform to boost online sales while ensuring a simplified and efficient purchasing process.→ Manage the launch of promotional campaigns on the websites of Salt, Lidl, and Post Mobile.I combine creative design with strategic thinking to deliver impactful digital experiences, focused on conversion and customer satisfaction.

Renens, Vaud, Suisse

Formerly known as Orange Switzerland, it was rebranded in 2015 after being acquired by NJJ Holding, owned by Xavier Niel. Salt is known for its competitive pricing and high-quality network, serving over 1.57 million mobile customers and 200,000 internet users.

As an E-commerce Designer, I combine creativity and technical expertise to develop impactful brand identities and high-performance e-commerce platforms. I am proficient in technologies such as Shopify, WordPress, HTML, CSS, Jquery, and PHP, ensuring complete management of online stores while optimizing every aspect of the customer journey.→ Creation of brand guidelines, logos, and packaging to strengthen brand identity.→ Design of intuitive web structures for smooth navigation, from storefront to checkout, improving the shopping experience.→ Complete online store management: product import, updates, continuous optimization, and integration of payment processors (Stripe, Mollie, Payplug...).→ Development of digital marketing and SEO strategies to increase visibility and maximize conversions.→ Web hosting and security management to ensure optimal performance, with user data analysis via Analytics to adjust strategies.My goal is to create e-commerce platforms that are both aesthetically pleasing and high-performing, optimized to convert and deliver a smooth, engaging user experience.

Lausanne, Vaud, Suisse

First design hire, I was responsible for the brand’s visual and digital identity. My role spanned various aspects of design, e-commerce, and digital marketing, ensuring visual consistency, optimized online performance, and compelling visual storytelling that strengthened the brand while maintaining smooth operations.Babylon Sciences SA is a startup based in Lausanne that specializes in the development and distribution of innovative CBD-based products, particularly in the wellness and skincare sectors. With brands like I.D. Swiss Botanicals, Babylon Sciences quickly established itself in the Swiss and European markets, thanks to its commitment to natural solutions and cutting-edge technologies. Their products are now available in major retailers like Manor, further expanding their presence in the industry.

Bachelor'S Degree - Art Direction

Becoming An Entrepreneur For Change - Mooc

6-Month Training Program (Offered by HEC Paris)

Baccalauréat Arts Appliqués, Art/Art Studies, General