Charged with building our portfolio of strategic account customers and the team to make their world easier. Role change allowed my return to my home in Seattle

Based in Henderson Nevada at HQ, lead the team in growing the business with specific focus on Marketing, Engineering, Sales and overall performance.

Lead the North American sales team and our group of contract sales representatives. The team doubled our sales in 2022.

Vice President at bidadoo responsible for leading the global area sales team. Built the sales structure and lead the team in capturing business and expanding into new markets. Developed sales methodology and training program. Increased YOY sales by 50% in challenging supply constrained marketplace

Launched Manitou North America (MNA) and led the creation of this new entity. Built a new go to market sales and support structure focused on our customers and team. Led all customer facing teams including Sales, Support, Service, Product Management and Marketing with P&L ownership. Grew revenues from $280M to $400M while increasing net profitability.

Generac Power Systems purchased Magnum in Oct 2011. In March of 2015 Magnum was rolled into a new organization that includes Magnum, Mac Heaters, Baldor Generators, and Tower Light (Italy). I led the sales for the combined entity and all products in our expanded portfolio. I created and drove the execution of our strategic plans for growth, diversification of revenue streams and product penetration. Utilized VOC and market expertise to drive new product development, spot market trends and position GMP for competitive advantage.. Developed and manage our national account program w/2015 sales FC of $95M, 5 year CAGR = 122%Realigned sales/distribution to focus on core customers and new market segments to diversify business reflecting energy market downturn thereby maximizing return on sales.

Lead all customer facing activities including customer and technical service. Increased revenue by 163% while diversifying the customer base, entering new markets and refocusing the brand. Built captive sales team and implemented sales planning/management processes.Built a National Account program and captured a 63% increase in sales YOY. Active selling locations increased by 28%.Led the diversification of product family sales growing target segments by 205%Created Magnum Promise and aligned company around a common focus based on our customers. Solutions based service model.

Responsible for leadership and strategic direction for 10 largest customers globally. Additional responsibilities include the US governement, strategic accounts and providing customer foucused leadership to our marketing function.

Provided leadership and direction for sales and customer service teams producing a 3 year annual average of $1.23B revenue. Established a new sales structure and performance management system that provided career track and performance alignment with objectives. Restructured sales team to improve local coverage relationships, reduce cost to serve and position for scalable growth, which generated a 40% increase in sales revenue.Created a formal National Account program with 7 dedicated managers, aligned strategy & programs with customer needs which drove an average share increase of 12%.Formalized sales methodology and facilitated the creation of a sales training program in cooperation with the Richardson Group, which provided a consistent, professional sales management process and a 25% higher close rate.Created and implemented a lost sales tracking process improving competitive market information that allowed offer adjustment and a higher % of closed transactions.Selected key growth target (Sunbelt) and utilized a discovery/consultative sales approach that developed key relationships and led to a 20% share increase.

Directed the activities of sales and customer service teams generating $917M revenue. Controlled the forecasting and product allocation functions for maximized profitability and inventory. Improved processes to align with customer needs using lean methodology. Guided a 6 month pricing and program restructuring in cooperation with Mckinsey Co and implemented a new simple, profitable and compliant pricing methodology that realized an average 8% increase. Winner of the 2006 Chairman’s award for excellence.Led a 10 person cross functional team in a rapid improvement event focused on internal information flow. Developed a new operating system resulting in a 21% reduction in internal calls to customer service.Transformed a sales team newsletter to a highly acclaimed global communication tool providing vital information and actionable direction that empowered team members.

Coordinated actions of a dedicated account team across North America. Established strategic plan, budgets, and forecasts, and led successful implementation. Focused on expanding relationships across customer functions to capture maximum opportunity.Achieved sales volume of $74M which surpassed target by 48% (over 1/2 of sales from personally managed relationships). Awarded #1 vendor ranking by customer.Executed new product penetration plan to expand customer purchasing resulting in a 237% ($12.3M) increase in targeted product sales YOY.

Drove sales revenue by building relationships based on providing solutions, excellent territory management skills, and uncompromising support and follow through for 165 locations in 14 states and 5 provinces. Increased territory revenue 493% in 4 years from $ 4.4M to $21.7M by converting 3 of our competitor's top dealers to Genie and capturing 70% of regions sales.Personally managed territory transactions and supported process improvement with customer service and won the first Genie Team Member of the Month for the sales team.

Identified need and created a Regional Sales Director position which coordinated and directed the sales and marketing for 7 branches and 21 reps generating $26M revenue. Created strategic growth plans and built a cohesive team to increase market share and revenue.Created Target Account Management program which provided dedicated coverage and consistency to key account which yielded a 138% increase in revenue.Developed and launched small tools program to reach broader customer segment and high return growth. Created new pricing structure that recaptured 6% margin leakage.Initiated a New Account Action plan that generated over 1080 new customers annually spurring market share growth and new revenue streams.

Led the turnaround of a multi-million dollar construction equipment rental operation. Drove improvement of fleet and customer service quality and product mix. Built a 23 person team and managed all business functions.Aggressively grew and diversified customer base and revenue streams from new products which increased net revenue by 66% to $4.1M annually.Established operations at 3 additional branch locations in Burlington, Everett and Kirkland Washington which doubled overall revenue.Increased Pretax Profit by 434% to $1,25M yielding a 31% return on revenue and won the 1995 pretax profit improvement

Managed an extensive geographic territory, while achieving optimum profitability. Averaged (11) new accounts per month. Instrumental in liquidating older assets and training new hires. Won 11 sales awards including; Top Rental Revenue (3X), Top Used Sales (3X), New Account Development (2X) and Presidents Club (3X).Created used equipment sales process which yielded a 688% increase in used sales profit ($98K to $674K) and was the highest in used sales nationally in 1993.

Responsibilities Included: Billing and establishing all revenue generating documents, coordination of mechanics and drivers to meet service goals, securing rentals, enforcing overtime controls, credit application processing, implementation of telemarketing programs, training new hires.