Mark Harrington

Mark Harrington Email and Phone Number

Strategic Marketing Advisor | CMO @ mTab
Mark Harrington's Location
Greater Philadelphia, United States, United States
Mark Harrington's Contact Details
About Mark Harrington

I'm a marketing advisor and CMO who delivers expertise to leadership teams and founders looking to enhance market position, client retention, customer engagement, thought leadership and product differentiation. My expertise is rooted in 25+ years of pioneering innovations, serving executive teams and positioning exits to eBay, Citi and Target worth ~$700M. I advise leading brands like BMW, Disney, Apple and Google and industry innovators like Half.com, Infonautics, Ecount and mTab.I have written for pubs like Entrepreneur, CMO, Wise Marketer, Research World, and MarketingProfs, and been a guest instructor at Wharton, Penn State, Villanova and Drexel.As CMO, I repositioned mTab as the world's premier Insight Management System honored as Market Research Society's 'Best Data Solution,' delivering advanced insights to brands like Amazon, Audi, Netflix, Paramount and Tesla. I'm the Co-founder and MD of the world-renowned Insight250 award and the revered Insight250 Spotlight interview series.As VP of Marketing, I positioned Clutch as a Forrester Wave and Entrepreneur360 solution with press features in 100+ media outlets, growing ARR 5x for 60+MM customers of brands like Godiva, Harley-Davidson, Pandora and Rawlings.As CMO, I positioned ListenLogic as a WSJ featured risk solution protecting brands like Allstate, Comcast, 3M, Merck and Pepsi, leading to a split acquisition between Anexinet and Target (NYSE:TGT).As SVP of Marketing, I helped Ecount grow revenue 36x, was GM for its $220M Citi (NYSE:C) acquisition, spearheaded its rebranding to Citi Prepaid, receiving its Leadership, 'Best Performer' and 'Work Glove' awards. I also served on Citi's Global Marketing Council, as executive sponsor of CPS' Women's Council and Client Head for brands like Apple, Disney, Google, Audi and Verizon.As Co-Founder and Retention Marketing Head I managed 75% of Half.com's GMS. Acquired by eBay (NASDAQ:EBAY) for $350M, Half hit profitability largely due to my pioneering P2P textbooks, earning eBay's Out of This World Award. I also helped devise "one of the greatest publicity coups in history"​ (Time): Half.com, Oregon.At Infonautics (NASDAQ:INFO) I co-founded CompanySleuth (PCMag Top 100), SportsSleuth (Yahoo Top 50) and led marketing for eLibrary, earning an Innovation Award. At Pearson (NYSE:PSO) I promoted four Top 10 textbooks, earning both the Summit and Sales Team Awards.As a Dorothy M. Kelly Scholar and Melborne Wesley Cummings Scholar, I hold a Marketing BS (Honors with Distinction) from Penn State University's Smeal College of Business.

Mark Harrington's Current Company Details
mTab

Mtab

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Strategic Marketing Advisor | CMO
Mark Harrington Work Experience Details
  • Mtab
    Chief Marketing Officer
    Mtab May 2020 - Present
    Yorba Linda, California, Us
    Provide strategic advisory and marketing guidance, positioning mTab as Market Research Society's 'Best Data Solution.' mTab delivers advanced consumer and competitor insights for brands like Jaguar, Netflix, ESPN, Porsche, Amazon, Paramount+, Tesla, and Disney. Our Halo platform harmonizes dispersed research data into streamlined, visualized stories, helping brands understand and motivate customers to make smarter decisions, drive innovative strategies and deliver exceptional experiences.
  • Insight250
    Creator & Managing Director
    Insight250 Oct 2020 - Present
    Anaheim, California, Us
    A creator of the critically acclaimed Insight250 global awards honoring worldwide innovators and leaders in market research, consumer insights, and data-driven marketing across the academic, enterprise, agency, technology, media, and association segments. Insight250 has been featured at ESOMAR's Annual Congress and receives upwards of 20M impressions. Also serve as producer for the Insight250 Spotlight Series, interviewing insight leaders from leading organizations like Paramount, McDonald's, WarnerMedia, and ESOMAR.
  • Harrington Strategic Marketing, Llc
    Founder & Chief Advisor
    Harrington Strategic Marketing, Llc Jan 2014 - Present
    Ambler, Pa, Us
    Deliver strategic advisory, growth insight and best practice guidance to select brands, start-ups, service firms and non-profits across a spectrum of dimensions including client retention, growth strategy, product positioning, omnichannel communications, market engagement, thought leadership and competitive differentiation. Our expertise is rooted in nearly 30 years of marketing leadership and strategic advisory for global leaders like eBay, Citi, Disney, Google, Toyota and Verizon and pioneering innovators including Half.com, Ecount, ListenLogic, Infonautics and mTab.Client types include:- Venture backed start-ups- Private Equity businesses- Growth stage companies- Evolution stage organizations- Professional service firms- Industry-leading brands- Non-profit organizations
  • The Wharton School
    Advising Entrepreneur
    The Wharton School Feb 2023 - Present
    Philadelphia, Pa, Us
    Serve as an entrepreneurial advisor focused on marketing and communications to MBA students on startup dimensions that range from marketing strategies and business plans to competitive analysis and product differentiation.
  • Cbs Sports
    Founder - Fightonstate.Com
    Cbs Sports Feb 2017 - Present
    New York, Ny, Us
    Co-founded and built FightOnState.com, the No. 1, award-winning Penn State sports news site and fan community from an initial 10 member email newsletter originally called PSU Playbook. FOS is the leader in Penn State sports coverage. Today FOS is a leading content and community source of 247Sports, a division of CBS Sports, and has been featured on ESPN, CBS Sports, FS1, USA Today, Big Ten Network and NFL Network.
  • Penn State University Athletics
    Strategic Advisor
    Penn State University Athletics Jul 2015 - Present
    University Park, Pa, Us
    Strategic advisor to Marketing and Communications Team, providing guidance on strategic best practices and engagement tactics including integrated marketing for Penn State's Athletics Department, its 31 varsity teams, Varsity S Club and Nittany Lion Club focused on enhancing relationships with former student athletes, alumni and fans.
  • Crowdclix
    Strategic Advisor
    Crowdclix Jul 2016 - Present
    Philadelphia, Pa, Us
    Provide strategic advisory and advanced insight to CrowdClix leadership across a spectrum of marketing, client, product and industry needs. CrowdClix provides cross-promotion technology to a network of complementary businesses in order to expand brand reach, increase customer loyalty and strengthen goodwill.
  • Aliro
    Strategic Advisor
    Aliro Apr 2018 - Nov 2018
    Bryn Mawr, Pennsylvania, Us
    Delivered strategic advisory and market insight to Aliro and AliroVets leadership team across a spectrum of marketing, client, product and sales support disciplines, as well as content development, social media strategy, engagement communications and strategic alliances. Aliro provides advanced employment referral technology to an array of brands.
  • Rosenbloom Law Group Llc
    Strategic Advisor
    Rosenbloom Law Group Llc Nov 2017 - Jul 2018
    Horsham, Pa, Us
    Provided strategic insight and operational guidance to a unique, innovative corporate law firm as it expanded its global portfolio and services. Advisory focused on providing guidance in market outreach, communications, client engagement and strategic hiring.
  • Fox Sports
    Founder - Fightonstate.Com
    Fox Sports Dec 2004 - Feb 2017
    Co-founded and built FightOnState.com which is now the No. 1, award-winning Penn State sports news site and fan community from an initial 10 member email newsletter originally called PSU Playbook. FOS is the leader in coverage of Penn State sports. Today FOS is a premier media property of Fox Sports and Scout Media and has been featured on ESPN, FS1, CBS, CNN, MSN, NBC, USA Today, Big Ten Network and NFL Network.
  • Clutch.Com
    Vice President Of Marketing
    Clutch.Com Sep 2014 - Jun 2016
    Ambler, Pa, Us
    Executed all marketing strategy, innovation, communications and positioning for Clutch, including content development and distribution, third party publishing, sales support, thought leadership, client advisory, cross-channel engagement, measurement and optimization. Clutch provides marketing technology and strategy that drives customer identification, understanding and motivation for brands like Godiva, Harley-Davidson, Meineke, New Balance, Pandora, Rawlings and Wizard World. Spearheaded Clutch getting featured in Forrester's Wave Report and as an Entrepreneur360 company. Developed the strategy to get company featured in leading publications like Fox News, MSN, The New York Times, US News & World Report, Entrepreneur, CMO, MarketingProfs, CIO, Wired and an array of other media outlets.
  • Listenlogic, Llc / Akuda Labs
    Chief Marketing Officer
    Listenlogic, Llc / Akuda Labs Oct 2012 - Feb 2014
    Conshohocken, Pa, Us
    Spearheaded all marketing strategy and innovation for the leading advanced social intelligence provider, protecting an array of leading brands like Allstate, Comcast, Frito-Lay, Merck and Pepsi with real-time social intelligence and threat detection. Published features in outlets like Wall Street Journal, Security Week, Social Media Today, Risk Management and Journal of Competitive Intelligence. ListenLogic featured the world's most sophisticated business intelligence command center and advanced streaming 'big data'​ intelligence engine powered by Akuda Labs whose supercomputing technology was born out of Stanford University. Company experienced a split acquisition between Target Corporation and Anexinet.
  • Citi Prepaid Services (Citigroup)
    Director, Head, Strategic Client Delivery
    Citi Prepaid Services (Citigroup) Jan 2010 - Oct 2012
    New York, New York, Us
    Served on Citi Prepaid's Management Team, positioning it as the global leader in corporate prepaid solutions. Directed all strategic marketing, client engagements, communications and experiences while leading the Marketing, Design, Implementation, Collateral Management and Client Services teams for 1,400+ clients including Target, Google, FedEx, BMW, Disney, Toyota, Comcast, Apple, Proctor and Gamble, Goodyear and Verizon.
  • Citi Prepaid Services (Citigroup)
    Vice President, Head, Strategic Client Delivery
    Citi Prepaid Services (Citigroup) Feb 2009 - Jan 2010
    New York, New York, Us
    Redesigned the approach and structure of Client Services, aligning and managing all client support teams (Relationship Management, Account Management, Implementation, Marketing, Design, Collateral Management) into an aligned, cohesive Client Delivery division for leading brands including Target, Whirlpool, Goodyear, Audi, Verizon and Disney.
  • Citi Prepaid Services (Citigroup)
    Vice President, Group Head, Global Marketing
    Citi Prepaid Services (Citigroup) Mar 2007 - Feb 2009
    New York, New York, Us
    Led all acquisition, retention and marketing communication initiatives for Citi Prepaid Services, including marketing strategy, communication development, sales support and client engagement.
  • Ecount, Inc.
    Senior Vice President Of Marketing
    Ecount, Inc. Aug 2004 - Mar 2007
    Designed and executed all acquisition and retention marketing and managed all internal and external corporate and client communications. Also developed proprietary NetRave Client Assessment Process called "One of the most important initiatives we've ever done" by the CEO. Ecount was acquired by Citigroup.
  • Psu Playbook & The Playbook Magazine
    Co-Founder & Principal
    Psu Playbook & The Playbook Magazine Jun 1996 - Dec 2004
    Evolved from an initial hobby, PSU Playbook became the largest Penn State fan community from an initial 10 members. Added a full color monthly print tabloid. Managed strategy, content and marketing for the operation. PSU Playbook merged to form FightOnState.com.
  • Ebay, Inc. (Half.Com)
    Director Of Digital Marketing
    Ebay, Inc. (Half.Com) Feb 2003 - Jul 2004
    San Jose, Ca, Us
    Managed all customer communications and promotions for a base of 12+MM users. Also, supported eBay digital marketing operations devising promotions for over 85+MM users.
  • Ebay, Inc. (Half.Com)
    Director Of Retention Marketing & Merchandising
    Ebay, Inc. (Half.Com) Jul 2000 - Feb 2003
    San Jose, Ca, Us
    Built and directed retention marketing and merchandising, managing 75% of GMS (gross merchandise sales). Was also the youngest Management Team member.
  • Half.Com, Inc.
    Co-Founder & Digital Marketing Head
    Half.Com, Inc. Jul 1999 - Jul 2000
    Served as the company's youngest Management Team member. Managed online and offline marketing as well as business development for the first 1MM inventory items. Half.com was acquired by eBay.
  • Infonautics Corp.
    Marketing Manager
    Infonautics Corp. Jun 1998 - Jul 1999
    Us
    Managed marketing initiatives and promotions for eLibrary and Encyclopedia.com and co-founded Company Sleuth (a PC Magazine Top 100 site), Sports Sleuth (Yahoo Top 50 site) and Job Sleuth.
  • Addison Wesley Longman (Pearson Plc)
    Senior Marketing Coordinator
    Addison Wesley Longman (Pearson Plc) May 1997 - Jun 1998
    London, Gb
    Managed marketing and promotions for industries leading textbook lines. Also promoted four national Top 10 titles.
  • Addison Wesley Longman (Pearson Plc)
    Marketing Coordinator
    Addison Wesley Longman (Pearson Plc) May 1996 - May 1997
    London, Gb
    Managed promotions for emerging markets like reform mathematics, statistics and physics. worked with a variety of authors and universities and supported a national sales force of ~250.

Mark Harrington Education Details

  • Penn State University
    Penn State University
    Melbourne Wesley Cummings Scholar)
  • Londonderry Senior High School
    Londonderry Senior High School
    Diploma (High Honors)
  • St. Paul'S School
    St. Paul'S School
    Contemporary Issues & Historical Perspectives

Frequently Asked Questions about Mark Harrington

What company does Mark Harrington work for?

Mark Harrington works for Mtab

What is Mark Harrington's role at the current company?

Mark Harrington's current role is Strategic Marketing Advisor | CMO.

What is Mark Harrington's email address?

Mark Harrington's email address is ma****@****tch.com

What is Mark Harrington's direct phone number?

Mark Harrington's direct phone number is +161746*****

What schools did Mark Harrington attend?

Mark Harrington attended Penn State University, Londonderry Senior High School, St. Paul's School.

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