Building, developing & leading a global team of exceptional marketers across our 6 marketing functions; Content, Creative, Digital, Events, Product Marketing, Web.On a mission to become the worlds #1 LMS, with the most envied Marketing team in tech.

At LearnUpon, we help businesses unlock the power of learning.From Fortune 100 companies to rising SMBs, our user-focused LMS and industry-leading expertise enables businesses to deliver impactful training that fuels employee, partner, and customer success.

The first Digital Marketing hire outside of Pluralsight's HQ in Utah and one of the first 10 hires made when opening our International HQ in Dublin in early 2018.Digital plays an integral part of the go-to-market acquisition strategy at Pluralsight.My role as Head of Digital Marketing, EMEA was to own, execute and optimise our Digital strategy to deliver against opportunity, pipeline and revenue targets, driving growth for the business and supporting our newly formed and rapidly scaling Sales and Business Development teams in region.Pluralsight is *the* technology learning platform, helping technology leaders evaluate the technical abilities of their teams, align learning to key business objectives and close skills gaps in critical areas like cloud, mobile, security and data.

Reporting directly to the San Francisco based, Global Head of Marketing, I was responsible for all demand generation activities across our supported markets in EMEA as well as the implementation of marketing operations best practice.Managing a small high performing team, I owned all of Quantcast’s lead generation programs across EMEA which were responsible for delivering marketing sourced and influenced revenue for the business as well as driving new account acquisition and retention for our sales team. Working closely with our HQ in San Francisco and our Field Marketing Managers across EMEA, I developed, implemented, and managed the EMEA digital marketing strategy and worked to ensure all channels and content were effectively optimised. These channels included: website, email and landing pages (Marketo - Certified Expert), events and trade shows, content syndication, PPC, SEO, paid social and direct mail amongst others.A close working relationship with sales leadership across the region was essential to ensure my efforts aligned to achieving the company's goals and objectives for EMEA. Having spent 6 months as Interim Sales/ Business Development Manager I had to opportunity to further deepen my knowledge of the challenges facing a sales team and their requirements for success.

Reporting to the Snr Demand Generation Manager in San Francisco, I was responsible for building, executing and reporting on our EMEA demand generation programs, automated marketing campaigns, and email nurtures, which focused on driving MQLs, SQLs and SALs for our sales teams.In addition to executing, I looked after the on-boarding and training of new hires, working to ensure each member of the team became a Marketo Certified Expert.

As a Marketing Associate within the Marketing Operations team my ultimate objective was to grow user engagement with the LinkedIn brand and drive revenue growth for our business lines. To do this effectively it was important I not only use but completely embrace the tools available to a modern marketer today.I thoroughly enjoyed the responsibilities associated with this role which included:Utilising my previous Ad Ops experience to implement a multi-channel marketing approach for LinkedIn on the LinkedIn Platform - My work on this has been highly recognized within the company and after increasing registration for LinkedIn Webcasts and Events by 40% in Q3 by leveraging our own LinkedIn marketing tools I received an internal (Kickass) award to highlight my achievement.Evaluating and improving processes as well as working with multiple stakeholders to define a multi-channel marketing process to allow all campaign executions to adopt the multi-channel approach.Collaborating with key stakeholders (field marketing, marketing communication and sales) to implement automation for marketing campaigns and programs using Eloqua.Building landing pages and micro-sites in Adobe CQ, Wordpress and using HTML.Communicating with LinkedIn Content Marketers to build out campaigns based on their goals and objectives as well as advising best practice.Executing and supporting email campaigns for three business units (Talent Solutions, Marketing Solutions, & Sales Solutions).Advising on best practices and educating marketing peers with regard to marketing mix, optimisation, automation capabilities, testing, and projected results.

Working with the Advertising Operations department allowed me to gain an extensive knowledge of ad serving tools (DFP, DSM and Salesforce), analytics, content management, media creatives and related software, while at the same time developing strong relationships with internal and external clients further strengthening my relationship management skills.My day-to-day tasks were something I found quiet interesting and enjoyable thanks to my passion for modern day marketing and advertising.On a daily basis I;Proactively optimised display campaigns to ensure they delivered a high click-through rates, always aiming to beat the industry standard.Managed InMail campaigns for our entire partner markets, which comprised of sales houses in 11 countries in 2012. It was my responsibility to chase assets, build the InMail landing page, obtain approval, define and segment the targeting audience, traffic and ensure proper tracking was implemented for every campaign. In Q3 of 2012 I was directly responsible for driving revenue of almost US $700k through InMail alone, representing brands such as Vodafone, Google, IBM and Mercedes-Benz among others. Built proposals and checked availability forecast of inventory in DSM.Used DFP to upload various display ad formats including text links, content ads, polls and company page ads, as well as testing of 3rd party tags etc. Worked closely with my Account Manager, Account Director and Clients directly to clearly identify the client’s goals and objectives and to ensure all advertisements were trafficked to the exact audience to best suit the client’s needs.Produced accurate reports across all display and internal products for both internal and external use to communicate the performance of all campaigns.

Planning, executing and evaluating Digicel’s high profile sponsorship activities pan-Caribbean. As part of this role I had a strong focus on brand activations to maximise the ROI of these major sponsorships, giving me the opportunity to build 360° localised integrated marketing campaigns.While at Digicel I worked to create a pan-Caribbean marketing plan to leverage Digicel’s high profile sponsorship of international sports superstar, Usain Bolt, during the 2012 Olympic games. After presenting the plan to the CEO of Digicel Group, it was approved and implemented.

In my initial six months I worked as part of a three person team on the Employment Subsidy Scheme (National Government Initiative www.employmentsubsidy.ie ). This scheme made €65 million available to eligible indigenous companies to encourage and support them in job retention.I was responsible for communicating with clients on a daily basis as well as processing all eligible companies grant applications which included ensuring all documentation submitted was in order.Following this project I moved to the Client Service Unit Department. This position required me to contact Enterprise Ireland client companies on a daily basis to discuss and advise on the status of pending and in progress grant claims and applications.Overall, my time at Enterprise Ireland provided me with a great experience as well as useful business skill sets such as improved communication skills, team working, self motivation and a practical knowledge of office systems such as Word and Excel.