Mark Hedley Email & Phone Number

London, Gb

Deputy Head, Investment Promotion at InvestHK, the government department responsible for attracting FDI into Hong Kong. Working extensively with clients across strategic sectors, including Financial Services/Fintech, Family Office, Innovation and Technology, and Consumer/Ecommerce sectors. Providing expert guidance to help clients fully navigate the emerging opportunities across the Hong Kong, China and APAC regions. Providing advisory support on Hong Kong market access issues, including government policies, licensing, corporate structuring, investment incentives, taxation and other day-to-day operational issues.Representing InvestHK at leading industry events, conferences and forums, including Web Summit, Mobile World Congress, London Tech Week, and other major tech, fintech and consumer events. Engaging closely with government departments, associations and stakeholders to foster two-way trade and investment between Hong Kong and the UK.

Headed up CBBC's Knowledge Economy sector cluster, including the Digital Tech, Ecommerce, Fintech and Higher Education sectors. Led a team of sector specialists to deepen and expand CBBC's range of member advocacy programmes, establishing various events, roundtables, trade missions, virtual events and thought leadership content. Provided advocacy and specialist guidance to member companies looking to navigate an increasingly complex China market environment. Engaging closely with government, industry and academic, the team helped clients to understand and navigate a host of issues, from export and investment controls, to challenges relating to cybersecurity, data privacy law, and intellectual property. Led multiple bespoke market research, government affairs and market access advisory projects for UK and Chinese clients in the digital, tech and Ecommerce space. Spearheaded the China Outbound, the UK-China Tech Forum, the Digital Tech China campaign, and Digital Economy Working Group, Organised several major conferences and policy forums to address UK-China trade issues, engage Minsters/officials and drive member commercial interests.

Led the London and South of England regional team for the China-Britain Business Council, the leading organisation provide trade and investment promotion between the UK and China. Providing China market entry and expansion advisory support to a wide spectrum of London-headquartered clients, including MNCs and SMEs, from across the Consumer/Creative, Tech, Financial and Professional Services and Education sectors. Responsible for driving membership sales and retention, delivering membership support, and delivering CBBC's London targets for the Department for International Trade (DIT).Led a series of key CBBC campaigns and strategic initiatives to support CBBC members during this period, including the SME China Forum, China Outbound programmes, the Belt and Road Initiative report series, and multiple trade missions, inward delegations and various China workshops and events. CBBC's lead on Digital and Ecommerce, organising a wide range of events, programmes and training to support UK brands sell through digital channels into China.

London, England, Gb

Business development and market research project management role with B2B International, the leading global business-to-business market research and strategy consultancy. Specialized in providing strategic direction and tactical recommendations to clients across a range of different industries, including the manufacturing, financial services, technology and retail sectors. Primary responsibility for China and Asia-Pacific client projects, including market entry, opportunity assessment, customer satisfaction, competitive intelligence, investment research, new product development, market segmentation and branding research.

Abingdon, Oxfordshire, Gb

Conducting business development, pre-market entry research and surrogate sales projects for US and European companies looking to enter the China market. Responsible for managing a wide range of projects for a mix of MNCs, mid-cap firms and VC-backed start-ups.Experience working with clients across multiple sectors, including the ICT, advanced engineering, automotive, healthcare, financial and retail sectors. Succeeded in assisting a number of clients to develop market entry strategies, validate the market opportunity and to establish an initial China revenue flows. Also assisted several clients to develop their China capital investment plans, conduct partner audit projects, IP protection reviews and to assess the commercial risks of entering new vertical markets.Established strong relationships with key decision-makers in local Chinese government, along with regulatory bodies across a number of industries.

Executive Mba, Strategy, Finance, Entrepreneurship

Msc. Chinese Business And International Relations -, Business, Language, International Relations

Innovation And Technology Commercialization Professional (Itcp)

B.A. English, English Literature

Chinese Language (Incl. Hsk)

Advanced Certificate In Market Research