Mark Heffernan Email & Phone Number

London, United Kingdom

Continuing the work I did at Responsys/Oracle Marketing Cloud. Signed my first client/contract in August ‘17.

London, United Kingdom

As part of the Customer Success Organisation, my role was to help the OMC's B2Cnew & existing client base get the most out of their usage of the Responsys Interact6 SAAS platform. Using a variety of services like Facilitated Discussions, AppliedConcept Tours, Onsite Workshops and Interact Platform best practices meetingsthese services were delivered to help clients increase their Interact Platform knowledge.In this role I also delivered remote and onsite training sessions on Campaign Build,Email Message Designer, Dynamic Content, RPL, Program, Forms andData/List/SQL management. Some of the clients I worked with: L.K.Bennett, Zoopla, Browns Fashion,Missguided, Qatar Airways, Pretty Little Thing, Figleaves, Westfield, 123.ie, Club21.com, Liberty, All Saints, Saxo Bank, Jysk Fynske Medier and Belmond Hotels

London, United Kingdom

In this role I managed the Implementation Services team, part of the ProfessionalServices organisation (org), with the team consisting of 7 Technical Consultants and 5 Technical Project Managers. The team's main role was to implement new Enterprise & SMEclients on one or more of the Oracle Marketing Cloud's SAAS products - Eloqua,Responsys, BlueKai and/or Oracle Content Marketing (Compendium). My roleconsisted of resource management, pre-sales consulting & scoping for new &existing business for the Professional Services org. Plus maintaining successfulinternal relationships with Finance, Sales and Customer Success Management. Andlastly the role included recruitment, performance and pay reviews.

Sydney, Australia | London, United Kingdom

A member of the Tech Services team responsible for new implementations, product knowledge transfer, setting up sophisticated automated lifecycle marketing programs, building campaigns with dynamic content, coding campaign html documents using RPL (freemarker), bespoke projects, training and email marketing consulting/advice to APAC/EMEA clients in the retail and travel sectors. Some of the clients I've worked with at Responsys are - Qantas, JetStar, Dymocks, OO.com.au, 123.ie, Aer Lingus, eBookers, McAfee, B&Q and Lufthansa. As part of the Responsys Education Services team, as a Product Trainer I delivered classroom (public), online and onsite Responsys Interact product training to many of Responsys' new and existing clients.

Dublin, Ireland

Manage, deploy and analyse all email marketing campaigns/programs for Hostelworld.com and it's brands. Generated monthly CEO reports for the board and hosted monthly email marketing discussions on how to improve open/click rates in all newsletter communications. Part of the Marketing team which increased Hostelworld's email marketing revenue 10-fold within 6 months.Project managed the ESP relationship.

London, United Kingdom

Key Accounts Tech Project Management team lead, and lead Project Manager for clients Asda.com, HBOS, Haymarket and Center Parcs.Managed the Campaign Deployment Services and Tech Support teams (11 employees).

Remote

Technical Account Manager for Protor & Gamble and easyJet. Member of the project migration team for Tesco UK and Tesco Diets.

Head of Customer Support for DoubleClick Email Solutions EMEA. Managed a team of Campaign Managers, Technical Support Analysts, a Custom Solutions Developer and a Solutions Consultant (9 employees).

Dublin, Ireland

Team Lead for the DART for Advertisers (DFA) support team.Team Lead for the DARTmail support team.

Dublin

Worked in the technical support department in Dublin. First worked in the Media department supporting the Italian markets. Moved into the Rich Media support and when Media was purchased by AdLink moved into the DFA support team.

Diploma In Information Technology, Is, Programming, Ethics, Discreet Maths

Diploma In Internet Marketing

Email Marketing, SEO, Marketing Strategy, Google Site/Page Rank

Diploma, Computer Programming