Mark Hegedus Email & Phone Number

Boston, Massachusetts, Us

Executing the re-launch of the Willie's Superbrew brand in 2023-2024 into 10 states on the east coast.

Madison, Wi, Us

Change Agent responsible for design & execution of 3-Year Plan to scale company.Oversee Commerical Team P&L, strategy, innovation planning/execution.Built recruitment Decks for Distributor & Investor PartnersLead a 36 basis point trend improvement in 2022 to deliver 6% volume growth.

Grand Rapids, Michigan, Us

Executive Team Leadership role of 132 person sales organization delivering $161M in revenue on a $25M operating budget.Delivered 2020 EBITDA Plan during Pandemic.Restructured organization to build FBC 2.0 Plan, delivering $2.5M in cost savings annually.Lead 6 project teams to deliver improved sales practices, new annual business planning process, the AAA Personal Development Process, Updated Supply Chain Process, & 3YP Process.

South Burlington, Vt, Us

General Manager – FIFCO USA Craft Business Unit - November 2017 to presentPresident - Magic Hat Brewing Company – 2015 to present• Lead all areas of the business for three original craft breweries (Magic Hat, Pyramid, and Portland Brewing.• Lead development of annual operating budgets of $48.5 million on sales revenue of $51.3 million.• Lead three organizations totaling 205 full & part-time staff members.• Built a new product development pipeline team, which resulted in securing 40% incremental volume while securing product acclaim. Magic Hat won more beer awards in 2017-2019 period than during their first 23 years of existence.• Lead design, lease negotiations and execution of new 12k sq.ft. office & whse project.• Successfully delivered +30% growth in tasting room/pub business since 2017 after four straight years on monthly volume declines.

Leuven, Be

President/General Manager• Lead all areas of the business for a 17-year-old craft brewery started on the south shore of Long Island; integrating them into ABInbev system and leading them from 50k barrels in sales to 90k barrels in two years.• Developed and managed an annual operating budget of $24.3 million on sales revenue of $27.8 million.• Manage organization of 38 full & part-time staff members.• In first 90-days reversed a two-year (-10%) 12mm trend into positive growth; one year later the 12mm trend is +42%.• Managing $15 million CAPEX project to build new 50k barrel brewery and expanded tasting room experience on the water completed in Q4, 2018.

Leuven, Be

Vice-President, Marketing• Developed national expansion plan for Goose island to go from 20 state area to all 50 states in 30-days in November 2012.• Built marketing organization from 12 headcount to 32 in 18-months. Marketing team built to support additional craft breweries topline marketing needs.• Grew sales volume from 154k barrels to 367k barrels in two-years.• Designed and implemented a three-prong focus plan to maintain and enhance the culture of Goose Island with core craft beer fans. The plan included a focus on product quality, innovation, and cultural marketing activations in key markets across USA.• Secured and managed the growth of the annual marketing budget from $6 million in 2012 to $20 million in 2014.• Designed and executed a complete overhaul of the company website/digital tools, both on-time and under-budget. • Developed and implemented a change in the brand visual identity of all brand families and packages for Goose Island.• Hired agency partners to develop and launch first ad campaign for Goose Island in 2013-14.

Bend, Oregon, Us

Director, Marketing & Sales• Lead both the marketing and sales organizations of the 5th largest U.S. craft brewery.• Grew barrel shipments from 163k to 223k in less than four years (+37% growth).• Managed an annual operating budget of $10.5 million on sales revenue of $72.0 million.• Member of the senior staff management team responsible for overall company strategy and direction for achieving the brewery’s “2020 Plan”.• Expanded the M&S organization by 68% from 25 to 42 staff members.• In first 120 days in role, gained senior staff agreement on what “the DB brand story” should be, and how the consumers wanted to hear this story. This success paved way for development of 3 major branding initiatives still in place three years later…Bravely Done, the Landmarks campaign, and Base Camp for Beer Fanatics.• Developed on-line custom POS system in partnership with RASTAR and Kwikee to deliver consistent DB branding in local markets. (Order to delivery in less than 120 hours)• Created the first national accounts team by adding three account focused managers and a category manager to help train sales organization on effective data usage.• Developed the V.I.P. data tool for sales team usage including a craft industry first of creating a financial depletion allowance payment tool with V.I.P. to reduce costs for both breweries and distributors.• Designed the marketing planks for Deschutes Brewery, which consist of Field Experiences, Digital Messaging, Consistency in visual branding, and Story-telling.• Designed and executed a complete overhaul of the company website/digital tools, both on-time and under-budget (less than 120 days on project). This included consumer research to identify the five most important website needs.

Fuschl, At

Division Sales Manager, On-Premise (Colorado)• Manage the on-premise business for a 9-state business unit consisting of 11 On-Premise Managers, 12,550 buying accounts, and 45 distributor partners. • Manage annual operating budget of $ 3.2 million on sales revenue of $ 33.5 million.• Achieved the largest on-premise per capita & percent of business in U.S. at 1.25 and 27%, vs. national avg. of 0.52 and 17% respectively each year.• Achieved a 4-year trend growth average of 41% vs. national growth trend of 18% • Designed and developed two local point-of-sale pieces and three marketing events (Red Moon Party, Hit the Decks & The Holi) that have been executed nationally across the U.S.• Reversed declining sales trends in a Top 20 Red Bull market in U.S. (Denver) to 3 straight years of +20% growth while adding over 350 new accounts (35%).

Chicago, Il, Us

Managed HQ call point including multiple account teams in both grocery and c-store channels including Food Lion, Jewel-Osco/Lucky-Savon and Chevron, Valero and QuikTrip

Consumer Strategic Marketing

B.S., Communications