Mark Hegedus Email & Phone Number

Boston, Massachusetts, US

Executing the re-launch of the Willie's Superbrew brand in 2023-2024 into 10 states on the east coast.

Madison, WI, US

Change Agent responsible for design & execution of 3-Year Plan to scale company.Oversee Commerical Team P&L, strategy, innovation planning/execution.Built recruitment Decks for Distributor & Investor PartnersLead a 36 basis point trend improvement in 2022 to deliver 6% volume growth.

Grand Rapids, Michigan, US

Executive Team Leadership role of 132 person sales organization delivering $161M in revenue on a $25M operating budget.Delivered 2020 EBITDA Plan during Pandemic.Restructured organization to build FBC 2.0 Plan, delivering $2.5M in cost savings annually.Lead 6 project teams to deliver improved sales practices, new annual business planning process, the AAA.

South Burlington, VT, US

• General Manager – FIFCO USA Craft Business Unit - November 2017 to presentPresident - Magic Hat Brewing Company – 2015 to present
• Lead all areas of the business for three original craft breweries (Magic Hat, Pyramid, and Portland Brewing.
• Lead development of annual operating budgets of $48.5 million on sales revenue of $51.3 million.
• Lead three organizations totaling 205 full & part-time staff members.
• Built a new product development pipeline team, which resulted in securing 40% incremental volume while securing product acclaim. Magic Hat won more beer awards in 2017-2019 period than during their first 23 years of.
• Lead design, lease negotiations and execution of new 12k sq.ft. office & whse project.

Leuven, BE

• President/General Manager
• Lead all areas of the business for a 17-year-old craft brewery started on the south shore of Long Island; integrating them into ABInbev system and leading them from 50k barrels in sales to 90k barrels in two years.
• Developed and managed an annual operating budget of $24.3 million on sales revenue of $27.8 million.
• Manage organization of 38 full & part-time staff members.
• In first 90-days reversed a two-year (-10%) 12mm trend into positive growth; one year later the 12mm trend is +42%.
• Managing $15 million CAPEX project to build new 50k barrel brewery and expanded tasting room experience on the water completed in Q4, 2018.

Leuven, BE

• Vice-President, Marketing
• Developed national expansion plan for Goose island to go from 20 state area to all 50 states in 30-days in November 2012.
• Built marketing organization from 12 headcount to 32 in 18-months. Marketing team built to support additional craft breweries topline marketing needs.
• Grew sales volume from 154k barrels to 367k barrels in two-years.
• Designed and implemented a three-prong focus plan to maintain and enhance the culture of Goose Island with core craft beer fans. The plan included a focus on product quality, innovation, and cultural marketing.
• Secured and managed the growth of the annual marketing budget from $6 million in 2012 to $20 million in 2014.

Bend, Oregon, US

• Director, Marketing & Sales
• Lead both the marketing and sales organizations of the 5th largest U.S. craft brewery.
• Grew barrel shipments from 163k to 223k in less than four years (+37% growth).
• Managed an annual operating budget of $10.5 million on sales revenue of $72.0 million.
• Member of the senior staff management team responsible for overall company strategy and direction for achieving the brewery’s “2020 Plan”.
• Expanded the M&S organization by 68% from 25 to 42 staff members.

Fuschl, AT

• Division Sales Manager, On-Premise (Colorado)
• Manage the on-premise business for a 9-state business unit consisting of 11 On-Premise Managers, 12,550 buying accounts, and 45 distributor partners.
• Manage annual operating budget of $ 3.2 million on sales revenue of $ 33.5 million.
• Achieved the largest on-premise per capita & percent of business in U.S. at 1.25 and 27%, vs. national avg. of 0.52 and 17% respectively each year.
• Achieved a 4-year trend growth average of 41% vs. national growth trend of 18%
• Designed and developed two local point-of-sale pieces and three marketing events (Red Moon Party, Hit the Decks & The Holi) that have been executed nationally across the U.S.

Chicago, IL, US

Managed HQ call point including multiple account teams in both grocery and c-store channels including Food Lion, Jewel-Osco/Lucky-Savon and Chevron, Valero and QuikTrip

Consumer Strategic Marketing

B.S., Communications