Mark Higson Email & Phone Number

Manchester, England, United Kingdom

Manchester, United Kingdom

Manchester, United Kingdom

Bolton, United Kingdom

Marketing Specialist in the following areas:*eCommerce*Social media Strategy and implementation*Marketing Strategy*New Product Launches*Brand Development*Pricing and Positioning

Bury, Greater Manchester, United Kingdom

Involved in planning/organising/implementing strategic business model changes I worked with the Directors to implement significant changes to the business; including setting up Tetrosyl Express.In my role I was responsible for a number of functions across Tetrosyl Express which included Marketing, Category Management including importing own brand product ranges, Buying, Stock Control, Pricing and eCommerce. I was also fully responsible for pricing across the Tetrosyl business and commercial activities including working closely with the sales team to complete tenders for parts, oils and consumables for major Automotive Buying Groups, National FMCG Accounts, National Automotive Account and Large Independents.Managed large cross functional team of approx 15 staff implementing new process driven workflow to improve efficiencies across the business, working closely with IT and Software Developers to define and create new systems and procedures which included scoping a CRM system, developing a Product Management Database and Pricing Analysis Tools.Created Marketing Activity calendars which in turn drove the promotional campaigns and offers. Managed the sales force reporting for campaigns and offers, driving sales through accurate data and reporting.Assisted the International team by redeveloping the B2B websites to allow for ease of international trading platforms with multiple currencies and languages.Oversaw Marketing and Promotional activity for Motor World Trade and Retail campaigns both offline and online with a brand new Magento based website due to be launched imminently.Cleansed and re-profiled the groups customer database to enable better reporting and allow for targeted marketing and improved channel/product analysis.In this new role I continued to be responsible for all the groups commerce activity which included selling B2B/B2C via many channels; eBay, Amazon and other accounts via strategic 3rd party logistics as the supplier and the customer

Bury, Greater Manchester, England

Responsible for all eCommerce activity for Motor World, Maccess and Tetrosyl, selling across various channels for B2C and B2B which included eBay and Amazon (both direct to Amazon and to Consumers via MotorWorld store) Developed responsive websites for Tetrosyl and Tetrosyl Express. Managed team of online data support and customer service advisors.Enhanced the online margins through better understanding of the business costs associated and controlled selling prices.Devised pricing structure which enabled the business to offer 3rd party logistics and fulfil customer orders via dropship portals.

Birmingham, United Kingdom

Responsible for all e-sales and marketing, staff members, promotions, new initiatives such as eBay click and collect and the e-commerce profit and loss.Develop and maintain the company’s Corporate Identity of both GSF Car Parts and VeeWee through consistent application of brand values.Responsible for creation and execution effective marketing strategies to meet identified company sales objectives.Developed annual marketing plans in conjunction with product and sales teams and ensure adherence to the marketing budgets and supervision of marketing team membersLiaison with internal and supplier product teams to identify key sales and marketing messages and ensure technical accuracyNegotiation with suppliers of marketing goods and services to ensure best value is achieved for all marketing collateralResponsible for the day to day running of National accounts such as Kwik Fit and RAC

Birmingham, United Kingdom

Analysed and identified a new market opportunity worth approx. £10m in additional revenue and I am currently networking with key contacts to gain supplier approvals, utilising our existing product portfolio and supplier relationships.Responsible for the design and implementation of retail frontages for all branches as GSF move from a B2B company to include a B2C offer as part of the overall business growth strategy.Managed external quotes and tenders for large national contracts.Responsible for the day to day running of the Kwik Fit National account.Controlled the creation and implementation of a recycling scheme, geared towards driving additional revenue streams through the business and improving our green credentials.Creating brand and product strategies to enable GSF to differentiate our offer to market.

Trafford Park, Manchester

Responsible for the overall marketing planning and management across all communications mix, including creative design, print, web development, new media and training media to both internal and external customers.Launched Oldham, Tungstone and Crompton brands under license to the UK automotive aftermarket. Responsible for all brand and promotional strategies in line with business objectivesWon an award for best script, for a Training DVD sitcom, aimed at our customer’s staff to educate and inform details in key areas of battery selling, stocking and testing. Was involved heavily in the formation of an industrial battery division of UK Batteries including company identity, web presence and PR, including working with the world’s largest manufacturer of monobloc batteries as their exclusive distributor.Managed marketing department, including staff appraisals, disciplinary matters, pay reviews and career development.Worked alongside procurement department to develop company product portfolio and deliver the complete solution to the marketplace.

West Yorkshire

Responsible for producing all marketing plans for the UK, Scandinavia, Asia and South America, for all TMD Friction brands, working closely with country Marketing Executives to execute activities. Managed and allocated a substantial marketing budget and measure the impact of all marketing activities through many means.Responsible for product and brand strategies regionally, with input into global brand strategies for two of the brands in a ‘Brand Champion’ role. Produce marketing literature across different media, including print, direct mail, pos, web and exhibitions for a B2B audience.Design and execute Promotional Plans, to increase brand awareness and encourage brand loyalty.Manage roles and responsibilities for small team of Product Managers and Marketing staff in the UK.Accountable for a major buying group in the UK, in an ‘Interface Managers’ role, who turnover around £5million pounds with TMD.

Stockport, United Kingdom

Responsible for the promotional planning, financial approval of promotions and communication of these promotions through a mail out to a 1000 customers. Responsible for Excess & Obsolete stock, working with numerical data in order to ensure the business remains profitable whilst at the same time clearing unwanted inventory.In this role I was also exposed to TV advertising, as I was involved in the designs of two campaigns that ran on digital television.Managed a sponsorship programme within the British Touring Car Championships, this involved negotiating a price and exposure for the brand, organising corporate hospitality and also exploring ways to leverage the sponsorship through co-sponsors links and targeted media advertising. Experienced in supporting sales team to present to key retail customers: major grocery multiples including Asda, DIY stores such as B&Q and independent outlets.

Bsc Hons, Business With Marketing Management, 2.1

Business Studies, A-Levels

Gcse