Mark Himmelsbach Email & Phone Number

New York, Ny, Us

New York, United States

Greater New York City Area

Greater New York City Area

Mark holds two roles within Ogilvy USA. He is a Group Managing Director and leads a diversified client portfolio including Showtime, Unilever, Blackrock/iShares, Synchrony, Bristol-Myers Squibb, Pfizer, and Shire. He is also the leader of the Digital & Innovation domain, which is a community of experts focused on creating opportunities for clients and colleagues on all things digital – from data and analytics and marketing technology to experience design and content and social.

New York, Ny

Ogilvy & Mather's Content & Social group is a collection of experts who derive and capitalize on audience insights to create and distribute compelling content in order to continually meet clients' goals. Content & Social has over 500 specialists in areas such as:• Content & creative services• Social media strategy, creation, and distribution• Social CRM strategy and execution• Content strategy & Advanced video• Branded entertainment• Content studios & newsrooms• Customer intent modelingThe group offers a holistic and strategic solution and can make anything from a simple emoji to a full-length Netflix series.

New York, Ny

Mediabrands Publishing helps brands define, redefine or cultivate their own media channels and produce creative assets with which to program them. These owned entities include retail, packaging, events, websites, and any digital, mobile, or social media presence that exists on behalf of the brand. Mediabrands Publishing has creative, production, social media and content experts around the world and works with dozens of Fortune 100 companies.We created always-on content that sustains interest in the brand; extend campaigns through periodic content that has a defined start and stop date, and create pulses or real-time content that takes advantage of news, business or cultural events.

Greater New York City Area

Lead the digital strategy group and responsible for inspiring, connecting and extending creative ideas across digital, social, mobile, and emerging platforms. Foster ideas that encourage consumers to engage in and share compelling commercial content, push BBDO to the forefront of innovation, and demonstrate digital advertising's impact on business results. Develop overarching agency reorganization and repositioning to drive innovation; increase revenue across digital, social media and mobile initiatives; and improve agency reputation among clients and coworkers.Develop holistic marketing and communications programs to achieve business results for brands, most recently: AT&T, Visa, Lowe's Home Improvement, FedEx, GE, HBO, Mars (Snickers, M&Ms, Twix, Pedigree), Hyatt Hotels, and ExxonMobile.Won multiple industry awards such as Cannes Lions (for creativity) Effies (for effectiveness), and Webby’s (for innovation) as part of agency team.Represent the agency within the media including the New York Times, ClickZ, DM News and AdWeek and at industry conferences including SXSW, AdTech, and OMMA.

Lead digital strategy and develop integrated campaigns for brands such as AT&T, FedEx, Gallo Wine and Spirits, Harrah's Casinos, and Mars Pet Food.

Incorporate Emerging Media division within newly-formed Activation Group in order to integrate emerging media strategies, content partnerships, and branded entertainment into the media planning process.Client experience in a variety of categories:- Entertainment (HBO, Discovery Channel, Travel Channel, BBC America)- Packaged Goods (Jennie-O Turkey Store, Hormel)- Consumer Products (Starbucks, New Balance, Glidden Paint, Timex, Bissell)- Travel (Hyatt, Enterprise Rent-A-Car)- Finance (Charles Schwab)- Social Responsibility (American Legacy Foundation Truth teen anti-smoking and EX adult smoking cessation programs)

Creating and growing new division within PHD to infuse emerging media strategies and tactics into the media planning process.- Interface with clients to determine the most efficient and effective method of reaching consumers with emerging media.- Develop strategies, recommend appropriate tactics, and execute projects for clients on mobile devices, social media platforms, location-based services, and within casual and console video games.- Evaluate new technologies to understand how they integrate and complement more traditional media platforms.- Work with Account Planning group to understand how businesses, brands, and consumers are using new technologies in their daily lives.- Develop "Immersion Days" to allow clients and internal teams to gain first-hand experience in gaming, social media, mobile technology, user-generated media, and word of mouth.Clients include Charles Schwab, HBO, Discovery Communications, Jennie-O, Hormel, 24 Hour Fitness, Hyatt, and New Balance.

Corporate management development program across multiple marketing communication disciplines.PHDAssociate Director, Account Planning- Research and develop business, brand, and consumer insights as part of the strategic planning process.- Use PHD's proprietary strategic framework (ETNA) to create media plans for potential and current clients including Chrysler, HBO, Discovery Communications, and Charles Schwab.Organic, Inc Manager, Strategy- Devise digital advertising strategies for Bank of America national cross-channel campaigns and Martha Stewart Omnimedia online products.- Advise clients and internal teams on interactive best practices and examples of cross-channel integrations.

KaBOOM! envisions a safe and fun place to play within walking distance of every child in North America. MBA Summer internship in marketing and philanthropy focusing on Operation Playground; an initiative to build 100 playgrounds in Louisiana and Mississippi to boost the post-hurricane rebuilding and community development effort.

Management consultant working primarily in the federal government sector. Promoted to Analyst in 2002 and Associate in 2003.Led cross-functional teams through multiple engagements, including strategic planning, process analysis, training development and delivery, and community development.Sample clients: US Secret Service, Department of Justice, Federal Election Commission, Environmental Protection Agency, FEMA, and Department of Housing and Urban Development.

Mba, Marketing, Management, Entrepreneurship

Activities and Societies: 2006 Net Impact Conference Design Team - Career Fair & Expo Chair - responsible for guiding 2000+ participants.

Ba, Government, Economics, Art History

Activities and Societies: Editor in Chief of The Georgetown Independent; Chairman of the Board, The Students of Georgetown, Inc. (".