Mark Himmelsbach

Mark Himmelsbach Email and Phone Number

Founding Partner @ RYA
New York, NY, US
Mark Himmelsbach's Location
New York, New York, United States, United States
Mark Himmelsbach's Contact Details
About Mark Himmelsbach

Marketing and communications professional with experience in developing multi-discipline communication strategies, leading cross-functional teams, and enhancing for-profit and non-profit organizations.Specialties: Digital Strategy, Emerging Technology, Account Planning, Media and Communication Planning, Philanthropy, Strategic and Management Consulting

Mark Himmelsbach's Current Company Details
RYA

Rya

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Founding Partner
New York, NY, US
Employees:
3
Mark Himmelsbach Work Experience Details
  • Rya
    Founding Partner
    Rya
    New York, Ny, Us
  • Heathlander
    Co-Founder
    Heathlander Mar 2024 - Present
    New York, United States
  • Episode Four
    Founding Partner
    Episode Four Jan 2018 - Present
    Greater New York City Area
  • Ogilvy & Mather
    Group Managing Director And Head Of Digital & Innovation
    Ogilvy & Mather Apr 2017 - Dec 2017
    Greater New York City Area
    Mark holds two roles within Ogilvy USA. He is a Group Managing Director and leads a diversified client portfolio including Showtime, Unilever, Blackrock/iShares, Synchrony, Bristol-Myers Squibb, Pfizer, and Shire. He is also the leader of the Digital & Innovation domain, which is a community of experts focused on creating opportunities for clients and colleagues on all things digital – from data and analytics and marketing technology to experience design and content and social.
  • Ogilvy & Mather Advertising
    President, Content & Social, Ogilvy North America
    Ogilvy & Mather Advertising Apr 2015 - Apr 2017
    New York, Ny
    Ogilvy & Mather's Content & Social group is a collection of experts who derive and capitalize on audience insights to create and distribute compelling content in order to continually meet clients' goals. Content & Social has over 500 specialists in areas such as:• Content & creative services• Social media strategy, creation, and distribution• Social CRM strategy and execution• Content strategy & Advanced video• Branded entertainment• Content studios & newsrooms• Customer intent modelingThe group offers a holistic and strategic solution and can make anything from a simple emoji to a full-length Netflix series.
  • Mediabrands Publishing
    Co-Founder & Chief Operating Officer
    Mediabrands Publishing Jul 2013 - Mar 2015
    New York, Ny
    Mediabrands Publishing helps brands define, redefine or cultivate their own media channels and produce creative assets with which to program them. These owned entities include retail, packaging, events, websites, and any digital, mobile, or social media presence that exists on behalf of the brand. Mediabrands Publishing has creative, production, social media and content experts around the world and works with dozens of Fortune 100 companies.We created always-on content that sustains interest in the brand; extend campaigns through periodic content that has a defined start and stop date, and create pulses or real-time content that takes advantage of news, business or cultural events.
  • Bbdo
    Executive Vice President, Director Of Digital Strategy North America
    Bbdo Dec 2011 - Jul 2013
    Greater New York City Area
    Lead the digital strategy group and responsible for inspiring, connecting and extending creative ideas across digital, social, mobile, and emerging platforms. Foster ideas that encourage consumers to engage in and share compelling commercial content, push BBDO to the forefront of innovation, and demonstrate digital advertising's impact on business results. Develop overarching agency reorganization and repositioning to drive innovation; increase revenue across digital, social media and mobile initiatives; and improve agency reputation among clients and coworkers.Develop holistic marketing and communications programs to achieve business results for brands, most recently: AT&T, Visa, Lowe's Home Improvement, FedEx, GE, HBO, Mars (Snickers, M&Ms, Twix, Pedigree), Hyatt Hotels, and ExxonMobile.Won multiple industry awards such as Cannes Lions (for creativity) Effies (for effectiveness), and Webby’s (for innovation) as part of agency team.Represent the agency within the media including the New York Times, ClickZ, DM News and AdWeek and at industry conferences including SXSW, AdTech, and OMMA.
  • Bbdo San Francisco
    Senior Vice President, Director Of Digital
    Bbdo San Francisco Oct 2009 - Jan 2012
    Lead digital strategy and develop integrated campaigns for brands such as AT&T, FedEx, Gallo Wine and Spirits, Harrah's Casinos, and Mars Pet Food.
  • Phd Media
    Vice President, Director, Activation
    Phd Media Jun 2009 - Nov 2009
    Incorporate Emerging Media division within newly-formed Activation Group in order to integrate emerging media strategies, content partnerships, and branded entertainment into the media planning process.Client experience in a variety of categories:- Entertainment (HBO, Discovery Channel, Travel Channel, BBC America)- Packaged Goods (Jennie-O Turkey Store, Hormel)- Consumer Products (Starbucks, New Balance, Glidden Paint, Timex, Bissell)- Travel (Hyatt, Enterprise Rent-A-Car)- Finance (Charles Schwab)- Social Responsibility (American Legacy Foundation Truth teen anti-smoking and EX adult smoking cessation programs)
  • Phd Media
    Vice President, Associate Director, Emerging Media Strategy And Innovation
    Phd Media Mar 2008 - Jun 2009
    Creating and growing new division within PHD to infuse emerging media strategies and tactics into the media planning process.- Interface with clients to determine the most efficient and effective method of reaching consumers with emerging media.- Develop strategies, recommend appropriate tactics, and execute projects for clients on mobile devices, social media platforms, location-based services, and within casual and console video games.- Evaluate new technologies to understand how they integrate and complement more traditional media platforms.- Work with Account Planning group to understand how businesses, brands, and consumers are using new technologies in their daily lives.- Develop "Immersion Days" to allow clients and internal teams to gain first-hand experience in gaming, social media, mobile technology, user-generated media, and word of mouth.Clients include Charles Schwab, HBO, Discovery Communications, Jennie-O, Hormel, 24 Hour Fitness, Hyatt, and New Balance.
  • Omnicom Group
    Management Resident
    Omnicom Group Jul 2007 - Mar 2008
    Corporate management development program across multiple marketing communication disciplines.PHDAssociate Director, Account Planning- Research and develop business, brand, and consumer insights as part of the strategic planning process.- Use PHD's proprietary strategic framework (ETNA) to create media plans for potential and current clients including Chrysler, HBO, Discovery Communications, and Charles Schwab.Organic, Inc Manager, Strategy- Devise digital advertising strategies for Bank of America national cross-channel campaigns and Martha Stewart Omnimedia online products.- Advise clients and internal teams on interactive best practices and examples of cross-channel integrations.
  • Kaboom!
    Corporate Development Mba Intern
    Kaboom! Jun 2006 - Aug 2006
    KaBOOM! envisions a safe and fun place to play within walking distance of every child in North America. MBA Summer internship in marketing and philanthropy focusing on Operation Playground; an initiative to build 100 playgrounds in Louisiana and Mississippi to boost the post-hurricane rebuilding and community development effort.
  • Icf International
    Associate, Analyst, And Research Assistant
    Icf International Jul 2000 - Jul 2005
    Management consultant working primarily in the federal government sector. Promoted to Analyst in 2002 and Associate in 2003.Led cross-functional teams through multiple engagements, including strategic planning, process analysis, training development and delivery, and community development.Sample clients: US Secret Service, Department of Justice, Federal Election Commission, Environmental Protection Agency, FEMA, and Department of Housing and Urban Development.

Mark Himmelsbach Skills

Digital Strategy Integrated Marketing Strategy Online Advertising Social Media Marketing Communications Digital Marketing Digital Media Marketing Strategic Communications Brand Architecture Mobile Devices New Media Media Planning Advertising Management Customer Insight Strategic Planning Interactive Marketing Strategic Partnerships Cross Functional Team Leadership Philanthropy Mobile Marketing Interactive Advertising Program Management Account Planning Emerging Technologies Competitive Analysis Latin American Culture Telemarketing Latin American Politics Latin American Studies Travel Management Restaurants Latin American Business Business Travel Executive Sponsorship Newsroom Management

Mark Himmelsbach Education Details

Frequently Asked Questions about Mark Himmelsbach

What company does Mark Himmelsbach work for?

Mark Himmelsbach works for Rya

What is Mark Himmelsbach's role at the current company?

Mark Himmelsbach's current role is Founding Partner.

What is Mark Himmelsbach's email address?

Mark Himmelsbach's email address is ma****@****lvy.com

What is Mark Himmelsbach's direct phone number?

Mark Himmelsbach's direct phone number is +121526*****

What schools did Mark Himmelsbach attend?

Mark Himmelsbach attended Northwestern University - Kellogg School Of Management, Georgetown University.

What are some of Mark Himmelsbach's interests?

Mark Himmelsbach has interest in Foursquare, Starwood Preferred Guest.

What skills is Mark Himmelsbach known for?

Mark Himmelsbach has skills like Digital Strategy, Integrated Marketing, Strategy, Online Advertising, Social Media, Marketing Communications, Digital Marketing, Digital Media, Marketing, Strategic Communications, Brand Architecture, Mobile Devices.

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