I promote Forward Leeds in the City of Leeds through a range of marketing communications channels including digital and print to improve its visibility and reputation with the aim of encouraging people to come forward for support.I am Deputy Chair of the Leeds Drug & Alcohol Social Marketing Planning (S-MAP) groupI coordinate and implement social marketing campaigns relating to alcohol and drugs across the City of Leeds as directed by S-MAP above

To support the production of high quality communications for applicants and offer holders across a range of digital channels. Including- E-newsletters- Web pages (within You@York)- Social media channels- Online events- Online advertising- Video

To deliver: a) Communications with members and potential members, to increase membership recruitment and retention, engagement and member satisfactionb) The Institute’s programme of public lectures and public information c) Policy and scientific influencing activities, to achieve the Institute’s charitable objective to advance science and technology applied to medicine.This was done through:- Providing support to IPEM committees, members and the CEO in developing IPEM’s policy positions and responses, communicating them to target audiences as appropriate- Facilitating IPEM responses to government and other inquiries and ensuring these are accessible via the website- Promoting and publicising innovative work, research and projects identified via IPEM prizes, awards, innovation projects or journal articles.- Developing and delivering high impact new membership marketing materials.- Ensuring the IPEM website was updated and well-organised; and monitoring and reporting regularly on web traffic and functionality- Compiling the monthly IPEM eNewsletter.- Contributing articles to the members’ magazine Scope.- Managing and contribute to IPEM’s social media accounts. - Developing relationships with media contacts.- Writing and distributing press releases, - Maintaining a record of all media coverage of IPEM- Maintaining and managing the list of IPEM experts as part of liaison with the Science Media Centre; and identify and facilitate training for these experts as necessary- Organising annual programme of public lectures by IPEM speakers for 2016- Delivering public information materials

GSE are a startup publishing company specializing in governance, sustainability and the environment. My role was to assist the development of the company from the ground up, building and maintaining relationships with external bodies and individuals. During my time here I was successfully able to build relationships with organizations in the environmental and green field as well as capitalize on exisiting relationships to assist the business in forming its overall strategy• Maintaining an up to date database of external stakeholder details in an appropriate format• Attending external events in order to promote GSE Research to external stakeholders• Assisting in general marketing strategy and activities• Promoting GSE Research to potential authors and subscribers• Editing gseresearch.com website from time to time as necessary and appropriate• Contributing actively to the development and strategy of GSE Research going forward

Head of External Relations - Jan 2006 - Jun 2010• Promotion of Emerald to authors and academic societies• Managing a team to effectively promote Emerald as a publisher of choice• Ensuring campaigns took place to new and existing authors • Building relationships with appropriate academic societies to promote Emerald• Helping inexperienced authors to get published• Ensuring the website reflected the Emerald marketing strategy and updated regularly and appropriately• Co-ordinate editorial and sales work across the organization, including recruitment and training Field Sales Coordinator - Jan 2005 - Jan 2006• Managing a global team of business managers to meet agreed new sales and renewals targets • Setting annual budgets and target for the sales teams• Day to day management of the sales force including staff recruitment and training Business Manager - Western Europe - Nov 2000 - Jan 2005• Sales person for Western Europe, working with new and existing customers and consortia.• Negotiating new and renewals of national consortia agreements• Negotiating sales with existing and new customers• Running training sessions for existing customers• Working to annual targets for both renewed and new business Customer Relations Executive - Jul 1999 - Oct 2000• Direct selling over the phone to customers and acting as sales support for a team of Business Managers Sourcing new sales leads • Upselling and cross selling to existing customers using direct mail• Coordinating reports of Business Managers • Monitoring global sales activities and targets

• Running Direct Marketing Campaigns• Copywriting• Creating promotional literature• Managing budgets and against ROI