Manage Sales, Marketing, Customer Success and Business Development functions. Responsible for significant revenue growth across B2C B2B and B2B2C channels. Leveraged demand gen strategies to empower Sales organization to exceed quotas. Launched ServiceUp for Fleets and ServiceUp for Insurance to diversify revenue streams and improve unit economics.

Leading a new initiative at CARS Inc. that is redefining how digital platforms increase velocity of vehicle transactions between buyers and sellers. Resulted in March 2022 acquisition of Accu-Trade. Responsible for integration of this asset, building out go-to-market strategy, product roadmap, value proposition, selling and marketing to rapidly scale and generate incremental EBITDA.

***Acquired by CUNA Mutual Group***CEO of an award-winning InsurTech early stage company that provides a shopping and transaction SaaS platform through www.forevercar.com and through partnerships with major brands. The ForeverCar platform is disrupting the multi-billion dollar vehicle repair industry by solving a significant consumer pain point - we remove the hassle and expense of car repair.

Ran all facets of marketing for online comparison shopping site in the life insurance, annuities and long-term care insurance categories. From lead acquisition using SEM, SEO, Display, Affiliate, Social, Mobile, Email and Direct channels to increasing customer profitability through cross-selling and up-selling campaigns. Hard core analytics to ensure lead acquisition economics are closely managed. Multi-channel marketing and channel optimization with close collaboration between sales and marketing to improve lead conversion.

Member of Executive Staff responsible for all brand advertising, PR, creative, demand generation, CRM, social and mobile platforms as well as SEO and SEM incremental gains attributed to brand awareness. Responsible for on-site marketing to increase repeat traffic via personalization, recommendation and targeted offer management. Developed customer management and contact strategy to improve Customer Lifetime Value. Executive sponsor for selecting and deploying Enterprise Data Warehouse, Campaign Analytics and multi-channel Campaign Management platform.

Senior Marketing Executive for $15M online marketplace of “crowdsourced” t- shirtsDeveloped strategies to optimize existing acquisition programs and introduced new channel strategies to drive profitable customer acquisition & retention. Managed all SEM, SEO, Display and Email campaigns. Revised site design to increase conversion rates. Increased email subscriber by 50%. Significantly increased Facebook and Twitter audiences.

Senior Marketing Executive for online marketplace of live event tickets managing a $15M Marketing budget. Member of Executive Management team who increased company valuation 20X, resulting in the February 2008 acquisition by Ticketmaster. Responsibilities included all online demand gen, brand strategy, product marketing, merchandising, relationship marketing and CRM. Executive sponsor for complete re-architecture and re-design of Ticketsnow.com. Deployed enterprise datawarehouse and campaign management application.

Created the managed the CRM function including strategy, solution architecture, operations and processes to support Customer Acquisition, Loyalty and Retention for consumers and businesses

Member of Global Leadership Team; engagement lead for Automotive Manufacturer and Consumer Electronics Retailer

Member of Ogilvy One Executive Management Team and Worldwide Operating BoardManaging Director for 25-person unit responsible for direct and online communications strategies and executions.

Created, built and managed the Global Customer Relationship Management (CRM) Practice Group for iXL, reporting directly to the PresidentBuilt group organically over 15 months to $10MM revenue base, generating 45% Gross Margin with 30 people

FCB Direct VP General ManagerTrue North Technologies VP General ManagerModem Media VP General Manager