Mark Holoweiko, Apr Email & Phone Number

Michigan

• Co-founder of this public relations and marketing agency, based on a network model in which veteran consultants linked by VPN serve clients in partnership with a team of more than 50 creative subcontractors.• Guides the agency's business functions and marketing initiatives, consults with key clients on communications strategy and tactics.

• Led a staff of 10 and managed a $5 million marketing budget to increase sales, growth, profitability, and visibility for this nonprofit health insurer, which serves 200,000 members and 700 businesses statewide.• Scope of responsibilities: Advertising, media relations, community relations, employee communications, special events, publications, website content.• Established an integrated, enterprise-wide marketing communications program aligned with business goals and… Show more • Led a staff of 10 and managed a $5 million marketing budget to increase sales, growth, profitability, and visibility for this nonprofit health insurer, which serves 200,000 members and 700 businesses statewide.• Scope of responsibilities: Advertising, media relations, community relations, employee communications, special events, publications, website content.• Established an integrated, enterprise-wide marketing communications program aligned with business goals and objectives.• Managed advertising agencies of record, collaborating on corporate and product-line market research, branding, strategies, messaging, design, and ad placements in traditional, digital, and social media.• Provided communications support for the CEO and senior executives.• Served as a lead source for news and trade media; increased publicity ROI to more than $1 million a year.• Developed metrics to measure the impact of hundreds of annual charitable contributions, community outreach activities, and event sponsorships. Show less

• Led a staff of five in providing public relations and marketing solutions for executives of client organizations in health care, law, education, municipalities, associations, business, and the professions.• Stony Point Communications has been repeatedly recognized by peers in public relations—locally, regionally, and nationally—and honored for all of its core services: campaigns, media relations, publications, issues management, special events, community relations, and crisis… Show more • Led a staff of five in providing public relations and marketing solutions for executives of client organizations in health care, law, education, municipalities, associations, business, and the professions.• Stony Point Communications has been repeatedly recognized by peers in public relations—locally, regionally, and nationally—and honored for all of its core services: campaigns, media relations, publications, issues management, special events, community relations, and crisis communications. Show less

• Led a team of six in planning and executing a comprehensive communications strategy for this non-profit regional health system, with 3,000 employees, 800 physicians, 1,200 volunteers, and dozens of community-based services. IRMC is now known as McLaren Greater Lansing.• Convened stakeholders from across the health system to develop an integrated marketing plan for building brand, reputation, awareness, and credibility among all key audiences.• Spearheaded development and… Show more • Led a team of six in planning and executing a comprehensive communications strategy for this non-profit regional health system, with 3,000 employees, 800 physicians, 1,200 volunteers, and dozens of community-based services. IRMC is now known as McLaren Greater Lansing.• Convened stakeholders from across the health system to develop an integrated marketing plan for building brand, reputation, awareness, and credibility among all key audiences.• Spearheaded development and execution of PR/advertising campaigns for new services such as the Emergency Chest Pain Center, saving lives and increasing patient volume in cardiology/cardiac surgery. • Crafted corporate position statements on every major event; oversaw news-media relations; generated overwhelmingly positive publicity.• Served as editor-in-chief for all publications; developed distinctive graphic standards for the organization. • Provided communications support for fundraising programs that produced donations of $1 million annually. Show less

• Produced high-profile cover articles, investigative reports, and hundreds of other news and feature articles for this flagship of Medical Economics Publishing Co., which circulated bi-monthly to 185,000 physicians nationwide and scored as the best-read of 200 periodicals aimed at the same audience.• Subject expertise: health finance, medical practice management, medical staff credentialing, health insurance; professional liability, government regulation, allied professions, medical… Show more • Produced high-profile cover articles, investigative reports, and hundreds of other news and feature articles for this flagship of Medical Economics Publishing Co., which circulated bi-monthly to 185,000 physicians nationwide and scored as the best-read of 200 periodicals aimed at the same audience.• Subject expertise: health finance, medical practice management, medical staff credentialing, health insurance; professional liability, government regulation, allied professions, medical ethics.• Awarded business journalism equivalent of the Pulitzer Prize—the Jesse H. Neal Editorial Achievement Award sponsored by the American Business Press—and was the runner up on three occasions.• Ghostwrote and rewrote scores of articles by physicians, some of which were reprinted by periodicals such as Reader’s Digest. Show less

• Implemented a program for the strategic marketing and image-building of this acute-care teaching hospital, which has since grown into Borgess Health, one of Michigan’s premier health systems.• Initiated and carried out promotional strategies for product lines, including centers for cardiac and kidney care, obstetrics, oncology, mental health, and substance-abuse rehabilitation.• Created the campaign materials for a successful $20 million, two-hospital development… Show more • Implemented a program for the strategic marketing and image-building of this acute-care teaching hospital, which has since grown into Borgess Health, one of Michigan’s premier health systems.• Initiated and carried out promotional strategies for product lines, including centers for cardiac and kidney care, obstetrics, oncology, mental health, and substance-abuse rehabilitation.• Created the campaign materials for a successful $20 million, two-hospital development program.• Managed major news media situations involving natural disasters, a nursing strike, governmental criticisms, and the hospitalization of prominent people.• Coached and supervised a team of five in turning out news releases, brochures, employee newsletters, and slide shows, as well as arranging community forums, award banquets, and exhibits.• Conceived and produced a weekly talk show on health topics for a PBS radio station, and at no cost to the medical center. Show less