Mark Houben

Mark Houben Email and Phone Number

Client Communications Private Banking | Senior Investment Marketer | Content Management @ Van Lanschot Kempen Private Banking
Heiloo, NH, NL
Mark Houben's Location
Heiloo, North Holland, Netherlands, Netherlands
Mark Houben's Contact Details

Mark Houben personal email

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About Mark Houben

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Mark Houben's Current Company Details
Van Lanschot Kempen Private Banking

Van Lanschot Kempen Private Banking

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Client Communications Private Banking | Senior Investment Marketer | Content Management
Heiloo, NH, NL
Website:
vanlanschotkempen.com
Employees:
1457
Mark Houben Work Experience Details
  • Van Lanschot Kempen Private Banking
    Client Communications Private Banking | Senior Investment Marketer | Content Management
    Van Lanschot Kempen Private Banking
    Heiloo, Nh, Nl
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  • Van Lanschot Kempen Private Banking
    Client Communications Private Banking | Senior Investment Marketer | Content Management
    Van Lanschot Kempen Private Banking Sep 2023 - Present
    Amsterdam, Netherlands
    Responsible for developing a new information architecture for the investment content flow (website, app, CRM) of the private bank in order to help clients in making investment decisions. Content is developed (partly with AI-tools) in cooperation with economists, portfolio managers and analysts (for equities, bonds, funds and structured products). The digital only path gives way to focus on the development of information products with the use of visualisations by integration of text, (dynamic) graphics, pictures, diagrams, video and audio in order to make the content accessible and understandable. Developed and introduced at the start of 2024 a new weekly newsletter for private clients. Also responsible for developing story lines for pitch decks used by investment advisers towards clients. Nearby future: development of personalised content.
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  • Van Lanschot Kempen Investment Management
    Senior Investment Marketer | Lead Expert Pre-Sales | Content Management
    Van Lanschot Kempen Investment Management Sep 2021 - Aug 2023
    Amsterdam, Netherlands
    Developing a company-wide centralised digital content organisation and developing investment content concepts for the brands Kempen (solutions and strategies for professional investors), Van Lanschot (private banking), Evi (digital wealth management) and Van Lanschot Kempen (corporate communications). This entails organising and structuring of content streams in order to get more effectiveness and efficiency. Next to this producing (thought leadership) articles, podcast scripts, website copy, white papers and visualisations like videos, interactive maps and (animated) story graphics in order to inform clients and prospects in a clear, precise and timely way. Also providing additional capacity for pre-sales of investment management (request for proposals and due diligence questionnaires). Member of the content management team.
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  • Skagen Funds
    Head Of Nl Communication & Marketing | Senior Sales Manager
    Skagen Funds Aug 2011 - Jul 2021
    Amsterdam, Netherlands
    In a dual role responsible for client communication (NL and International) and key account management for banks, top tier wealth managers, platforms and institutional investors (NL). Representing Skagen (active value investment manager) and Storebrand (passive and active sustainability investment manager), both Norwegian companies. Member of the Client Communications Group (2011-2021) and chairman of the International Sales Group (2015-2019) covering six European markets. Skagen Funds is a subsidiary of Storebrand Asset Management, which is part of the Oslo listed Storebrand Group (insurance, asset management, banking). Founding member of the Dutch office.
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  • Springer Nature
    Editor-In-Chief | Business Development Manager
    Springer Nature Aug 2009 - Jul 2011
    Rotterdam, Netherlands
    Manager content and business development of the financial, tax and legal magazines + websites of Rendement, which is a business-unit (50 FTE) of Springer Nature, one of the biggest scientific & professional publishers of the world. Leading an editorial desk (17 FTE) and responsible for the online department (3 FTE). Development and execution of digital (content) strategy - with paid web tools - and business-unit strategy. Member of the management team.
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  • Redactiepartners
    Business Development Manager
    Redactiepartners Aug 2008 - Jul 2009
    Amsterdam, Netherlands
    Responsible for setting up a new business unit specialised in information products for the financial sector. Development and marketing of print and digital products - focussing on information visualisation - for private banks, asset managers and financial education institutes. Member of the management team.
  • Nrc
    Business Development Manager
    Nrc Apr 2007 - Aug 2008
    Amsterdam, Netherlands
    Responsible for development of format and business plan for two websites: a business news and a related jobs portal, based on the NRC brand. Leading a team of 4 members.
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  • Nrc
    Editor-In-Chief
    Nrc Apr 2005 - Mar 2007
    Amsterdam Area, Netherlands
    Responsible for the daily content production of the business-section of the newspaper NRC Handelsblad. Leading an editorial desk of 20 business reporters. Changing the internal organisation of the business-section in order to get more focus and continuity. Redesigning the format of the business-section.
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  • Nrc
    Business Reporter
    Nrc Mar 2001 - Mar 2005
    Amsterdam Area, Netherlands
    As a business reporter of NRC I was responsible for the sectors technology, media and professional services (accountancy, tax, strategy consulting, law, executive search). Also I was a writer of the column Lux for breaking views on all kinds of economic events.
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  • Het Financieele Dagblad
    Business Reporter
    Het Financieele Dagblad Nov 1996 - Feb 2001
    Amsterdam, Netherlands
    As a business reporter I was responsible for reporting on the sectors professional services (Big Four, tier 1 strategy consultants, law firms) and technology (amongst them Philips, ASML, KPN and their competitors). Also I was one of the writers of the column Bartjens (breaking views on listed companies).=> I wrote a corporate biography about the listed software company Baan Company ('Baan, opkomst en ondergang van een softwarebedrijf') together with FD-collegue Jeroen Wester. This book was published in 2001 by Contact in Amsterdam and was sold in a circulation of almost 10.000.
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  • Wegener Media Bv
    Editor-In-Chief Erm
    Wegener Media Bv Sep 1994 - Oct 1996
    Amsterdam Area, Netherlands
    Editor-in-chief of ERM (Electronics Retail Magazine), a trade magazine for retailers in electrical goods like consumer electronics, white goods, telecom equipment and computers. Published by Wegener Tijdschriften Groep.
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  • Installatie Journaal
    Editor Installatie Journaal
    Installatie Journaal Oct 1989 - Aug 1994
    Amsterdam Area, Netherlands
    Editor of Installatie Journaal, a trade magazine for electrical contractors. Published by Wegener Tijdschriften Groep.
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Mark Houben Skills

Publishing Magazines Journalism Corporate Communications Editorial New Media Asset Management Newspapers Investments Economics Customer Relations Copywriting Marketing Communications Marketing Strategy Editing Public Relations Writing Publications Advertising Microsoft Office

Mark Houben Education Details

Frequently Asked Questions about Mark Houben

What company does Mark Houben work for?

Mark Houben works for Van Lanschot Kempen Private Banking

What is Mark Houben's role at the current company?

Mark Houben's current role is Client Communications Private Banking | Senior Investment Marketer | Content Management.

What is Mark Houben's email address?

Mark Houben's email address is ma****@****4all.nl

What schools did Mark Houben attend?

Mark Houben attended Hogeschool Inholland / Inholland University Of Applied Sciences, Spo, Erasmus University Rotterdam - Institute For Sales & Account Management (Isam), Nibe-Svv Opleidingen‎, Nibe-Svv Opleidingen‎.

What skills is Mark Houben known for?

Mark Houben has skills like Publishing, Magazines, Journalism, Corporate Communications, Editorial, New Media, Asset Management, Newspapers, Investments, Economics, Customer Relations, Copywriting.

Who are Mark Houben's colleagues?

Mark Houben's colleagues are Angelique Van Bladel, Bob-Jan Spits, Loes Van Den Dries, Chantal Donkervoort, Peter Fielt, Michel Prunières Cfp® Dsi, Nathalie Diepeveen.

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