Mark Howells Email & Phone Number

Boulder, Co, Us

Chief Strategist running our Enhanced IT Content System (ECS) to boost IT company's awareness, authority, differentiation, leads, and sales conversions. We work hand in hand with companies to implement growth in 3 steps. See the diagram for our Prepare, Implement, Execute process that leads to enhanced growth for our clients.

New York, Us

Build key aspects of marketing and business functions for funded mobile app startup including brand strategies, marketing content and channel strategies, and app UX and UI tactics.▪ Develop brand strategy characteristics including company mission, value proposition, competitive landscape, positioning, brand voice, messaging, and channel specific strategies.▪ Research and plan segmentation and targeting strategies including segment data capture, usage and monetization aspects, target selection, and buyer persona creation.▪ Create growth models and ad spend models for planning marketing and advertising spend and overall revenue.▪ Define key Post-Install Events (PIEs) and metadata for tracking in attribution software.▪ Build pre-launch website and mobile site with adherence to SEO guidelines.▪ Setup marketing, business, and monetization KPIs for business to target and track going forward.▪ Conduct focus group testing to answer integral marketing questions as related to messaging, creatives, positioning and ASO.▪ Assemble App Store content and creatives with ASO compliance including app preview video and screenshots.▪ Put together marketing timeline plan for initial year including channel selection, strategies and tactics.▪ Work directly with company CEO to establish monetization plans based on revenue, usage, and UX scoring methodology.▪ Define data scheme for all user data across app, attribution software, analytics software, internal databases and cloud based data warehouses.

Kirchzarten, De

Building strategies, planning and implementing results oriented digital marketing for both B2B and B2C sections of the athletic apparel company.▪ Performed Customer Journey Optimization (CJO) through reviewing personas and touchpoints, garnering insights, and applying changes across company departments.▪ Build campaigns with multi-touch and multi-channel strategies centered around actionable data.▪ Collaborate with CEO and COO on marketing plans as it relates to company direction and brand vision.▪ Streamline processes through Zapier software integrations, pulling data from site interactions andconversions into automation software for customer engagement campaigns.▪ Social Media listening, internal content creation, UGC organization, and posting on Facebook, Instagram,and Twitter.▪ Use segmentation to focus email content for different personas and target groups.▪ Use marketing automation tools like GetResponse and Autopilot to connect multiple channels withcustomer touchpoints to streamline engagement and enhance results.▪ Track and review website and landing page data including acquisition, behavior, and conversions usingGoogle Analytics and Hotjar.▪ Build brand awareness and trigger sales through targeted digital advertising including custom audiencegeneration, ad copy, video and images in Facebook Ads Manager and Google Ads.▪ Built the ecommerce program by assessing, planning, and implementing around product benefits, industry fit, audience engagement, and needed tools.▪ Initial development and continuous management of ecommerce site including UX, site content, testing, tracking and retargeting, order management and reporting with Magento.▪ Work with sales team on sales enablement and CRM adoption.▪ Develop and manage affiliate program including processes, content and tracking for increased brandawareness and sales country wide.

Frederick, Maryland, Us

• Performed a full site SEO audit, Webmaster Tools review & managed subsequent updates. • Initiated a new keyword strategy through reviewing our site content as compared to search data for specific industries, competitors keywords and density, updating accordingly and following progress via WMT site analytics.• Interviewed SMEs for demographic and targeting information to create buyer personas in order to manage and implement the segmentation of our CRM contacts, separating our one newsletter into 4 newsletters, and creating segmented and targeted articles, emails, and expanded content.• Managed firm wide transition to Hubspot including CRM implementation, all content creation, and analytics. • Analysis and planning around website conversion rate optimization. • Use current articles and repurpose old articles to design expanded content around them, including infographics, ebooks, whitepapers, and videos.• Setup new firm blog that includes new subscriber tools, an image heavy display, commenting functionality, and easier navigation as well as adherence to general SEO guidelines throughout all articles.• Manage and post social media content across 14 accounts including both internal content, firm communications, and curated external content. • Strategize social and search advertising plans, design advertising, and setup targeted ads within Adwords, Facebook Ads and LinkedIn Ads platforms.• Connecting organic and paid views of our article content to expanded content using designed Call to Actions (CTAs) and Landing Pages in order to drive lead conversions.• Use Google Analytics, Hubspot analytics, and Klipfolio to follow marketing progress and analyze for needed updates. • Manage marketing planning, budget, and invoicing to use available resources efficiently. • Developed firm related Smarketing process to integrate sales and marketing for enhanced communication, transparency, and a digital to sales seamless handoff.

Handled all social media, content marketing, digital marketing, analytics, networking events, and direct sales for startup company.• Designed all marketing materials for company for digital and print distribution.• Managed all company social media accounts including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. • Conducted needs analysis review and subsequent CRM integration.

Us

Managed team of trainers supporting internal on-site and virtual training for 650 sales and operations employees.• Ensured team motivation, quality, and performance by managing strategy meetings, goal setting and adherence, and open communication.• Audited team’s on-site and virtual training and advised on all aspects, resulting in enhanced team training skills.• Increased internal customer satisfaction by regularly assessing needs, attrition levels, training team resources, and subsequently developing and scheduling all company training.• Reduced departmental costs by overseeing and approving training team budget elements.• Enhanced L&D department productivity by analyzing all processes, proposing modifications to 27 departmental procedures, and applying changes.• Developed metric based reporting for operations new hire training which increased inter-departmental collaboration and was projected to correct attrition levels and increase operations management information.• Improved company wide adoption of virtual training by fully reconfiguring and enhancing LMS.• Decreased the overall lead time of financial certifications setup by evaluating, adjusting, and streamlining the team process.

Toronto, On, Ca

Senior trainer for financial software clients across 6 state region.• Implemented training programs for over 7,000 business professionals in the financial services industry by conducting project critical training on major systems implementations and competency.• Successfully integrated new financial software for numerous clients by planning the rollout logistics and scheduling.• Managed the transition of 600 end users within the Merrill Lynch Financial Advisory Center by needs analysis and project planning meetings with management, rollout and training scheduling, all training class creation, and developing and implementing processes.

• Produced and directed marketing campaigns for two new clothing lines through research of target markets and implementation of multiple tools including: press releases, exhibits, mailing lists, promotional evenings, a newsletter, news advertising, and mass web advertising.• Assembled multiple promotional events, trade shows, and various advertising vehicles that increased brand awareness throughout the nation.