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Mark Howser is a Senior Manager of SEO at MWI. He possess expertise in team building, organizational leadership, social media marketing, search engine optimization, strategic planning and 32 more skills. Colleagues describe him as "Mark is the definition of dependable. His wealth of SEO knowledge, content best practices, and brand positioning was absolutely invaluable to both myself as a co-worker and Helium 10 at large. I've never had the privilege of working with such an organized, thorough, and intelligent specialist. Due to Mark's incredibly deep SEO expertise, Helium 10 content was able to dramatically climb in rank and capture new users in a short period of time. He's a stone-cold ace at… Show more" and "I managed Mark for just under a year and found him to be a highly skilled SEO, who is very well in tune with SEO best practices, advanced strategies, and the challenges faced by companies in today's SEO environment. Mark is an excellent tactician and I got to witness firsthand how he was able to parlay his extensive knowledge into highly detailed, complex, and important working SEO project plans for clients. He also helped us tremendously with bringing these skills to the forefront… Show more"
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Senior Manager Of SeoMwi Mar 2024 - Present -
Enterprise Seo ConsultantDigital Snowstorm Sep 2019 - Present -
Senior Manager Of SeoHelium 10 Apr 2023 - Mar 2024• Built strong relationships with web design, web dev, copy, video, product, and sales teams to implement SEO driven strategies• Increased the number of organic keywords ranking on Page 1 of Google by 272% within 12 months• Increased the number of non-branded clicks to the entire consumer site by 2,682% within 12 months• Redesigned Helium 10’s tool pages (the pages that show the highest level of purchase intent) from an SEO, CRO, and UX perspective--> This led us to a 167% increase in conversions, 121% increase in users, 135% increase in new users, a 137% increase for the number of organic keywords ranking on Page 1 of Google, and a 1,455% increase in non-branded clicks specifically for these tool pages in less than 6 months -
Seo ManagerHelium 10 Dec 2021 - Apr 2023
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Seo ManagerStella Rising Aug 2021 - Nov 2021• Personally managed a book of enterprise-level clients that totaled 40k per month in recurring revenue • Developed and deployed custom SEO strategies for Ecommerce, Local, National, International, B2B, and B2C companies alike • Deployed SEO strategies that enabled clientele to reach the #1 organic position in the Search Engine Results Pages (SERPs) for the following phrases: --> ‘acting auditions’ nationally for a company that focuses on posting casting calls for aspiring actors/actresses --> ‘wedding rings moissanite’ nationally for a company that focuses on selling moissanite and lab grown diamond rings • Increased the number of keywords ranking on page 1 from 1,994 to 4,204 (211% increase) over a 12-month span for a real estate company in Palm Beach, FL• Redesigned and templatized client-facing Google Data Studio reports for the SEO team• Developed an internal file management system using Google Drive to streamline collaboration amongst colleagues• Provided colleagues with support as the in-house expert on Technical SEO • Developed new and effective tactics for white hat link building • Managed 5 SEO freelancers as a support group for Stella Rising employees to outsource tasks to (for employees that were overbooked with clients)--> Built a system that enabled me to effectively manage the SEO freelancers, and outlined standards for task creation to ensure effective communication -
Seo StrategistStella Rising Sep 2020 - Aug 2021
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Senior Seo StrategistThe Seo Department Nov 2019 - Sep 2020Remote• Personally managed a book of enterprise-level clients that totaled 30k per month in recurring revenue • Developed and deployed custom SEO strategies for Ecommerce, Local, National, International, B2B, and B2C companies alike • Deployed SEO strategies that enabled clientele to reach the #1 organic position in the Search Engine Results Pages (SERPs) for the following phrases: --> ‘cocoa flavanols’ nationally for a cocoa flavanol supplement company --> ‘free credit score’ nationally for a credit and loan company • Developed a SCRUM model for effective project management • Templatized Technical SEO audits, which became the company standard and is still used to this day• Innovated a new system for managing website redesigns / migrations • Innovated a new system for Local SEO around keyword research, keyword mapping, citation building, and more • Built a framework for developing keyword-driven content blueprints and identifying semantically related keywords
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Enterprise Seo SpecialistSocialseo Inc Sep 2018 - Sep 2019Colorado Springs, Colorado Area• Personally managed a book of enterprise-level clients that totaled 25k per month in recurring revenue • Developed and deployed custom SEO strategies for Ecommerce, Local, National, International, B2B, and B2C companies alike • Deployed SEO strategies that enabled clientele to reach the #1 organic position in the Search Engine Results Pages (SERPs) for the following phrases: --> ‘boba for sale’ nationally for a boba tea wholesaler --> ‘fireplaces for sale’ nationally for a fireplace dealer --> ‘epicor 10 consultant’ nationally for an ERP implementation consulting firm for Epicor products --> ‘av companies’ in the local Toronto area for an AV event rentals and technician services company --> ‘lab equipment calibration’ in the local Phoenix area for a calibration company --> ‘commercial paving services’ in the local Colorado Springs area for a paving contractor --> ‘bath and kitchen remodeling’ in the local Colorado Springs area for a home remodeling company that focuses on bath and kitchen --> As well as many other phrases for enterprise-level clientele (by working in a team environment for those SEO campaigns) • Improved internal practices for a variety of SEO initiatives by templatizing procedures (301 redirect automation, content optimization, keyword research, reporting on lead generation for clientele, and competitive analyses to identify gaps in keyword targeting) • Improved internal operational processes for the enterprise team (drove the team towards the SCRUM management model in Trello, developed a time management system to estimate our true work capacity, and ensured accountability across the team through task management for enterprise clientele) -
Seo AnalystSocialseo Inc Apr 2018 - Aug 2018Colorado Springs, Colorado
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Digital Marketing SpecialistWeb Solutions May 2017 - Nov 2017Meriden, Connecticut• Developed and deployed custom SEO strategies for Ecommerce, Local, National, International, B2B, and B2C companies alike • Developed client-facing reports by leveraging tools such as Google Analytics, Google Search Console, Linkdex, SEMrush, and Microsoft Office (PowerPoint, Excel, and Word) • Audited competitors and developed recommendations based off research gathered from Linkdex, SEMrush, Moz, Majestic, and various Chrome extensions • Personally developed Pay-Per-Click (PPC) campaigns and deployed them through Google Ads Editor and Bing Ads Editor--> Ran A/B tests for ad copy--> Leveraged advanced tactics around keyword match type based on campaign goals--> Improved Landing Page Experience to lower CPC• Developed omnichannel strategies for clientele (i.e. email, video, social media, podcasting, PPC, SEO, etc.)• Conducted site audits to locate new opportunities for improving site usability and the overall user experience -
Marketing & Development Associate Of Online Courses (Intern)Foundation For Economic Education Sep 2016 - Dec 2016Atlanta, Georgia• Increased traffic to courses.fee.org by 32%• Self-taught social media marketing and developed campaigns on Facebook and Instagram to increase exposure and convert various segments of our target audience into active users--> Deployed advanced tactics around remarketing, custom audiences, lookalike audiences, etc.--> Focused on micro-conversions to gather emails for email marketing campaigns to lower CPA --> Developed ad copy using Canva• Self-taught PPC and developed campaigns on Google Ads to identify and attract qualified leads--> Ran A/B tests for ad copy--> Leveraged advanced tactics around keyword match type based on campaign goals--> Improved Landing Page Experience to lower CPC• Created and leveraged Custom Reports in Google Analytics to drive action plans (i.e. re- designing landing pages due to high bounce rates and low time on page) • Refined copy for the online courses to be in line with the target market’s desires and expectations • Transcribed copy for the online courses into HTML5 markup -
Digital Marketing Consultant (Intern)Evocentrica Srls May 2015 - Jul 2015Rome, Italy• Created a SWOT analysis to discover the viability of the project• Conducted a global market analysis to discover the best markets to penetrate• Wrote copy for basic marketing needs and surveying of the target market• Developed media tactics for an in-house marketing plan• Provided agency requirements / expectations for outsourcing marketing efforts• Created product development plans from a managerial and technical perspective to measure progress
Mark Howser Skills
Mark Howser Education Details
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Business Administration And Management, General
Frequently Asked Questions about Mark Howser
What company does Mark Howser work for?
Mark Howser works for Mwi
What is Mark Howser's role at the current company?
Mark Howser's current role is Senior Manager of SEO.
What is Mark Howser's email address?
Mark Howser's email address is mh****@****urn.edu
What is Mark Howser's direct phone number?
Mark Howser's direct phone number is +170659*****
What schools did Mark Howser attend?
Mark Howser attended Auburn University.
What are some of Mark Howser's interests?
Mark Howser has interest in Politics, Science And Technology, Education.
What skills is Mark Howser known for?
Mark Howser has skills like Team Building, Organizational Leadership, Social Media Marketing, Search Engine Optimization, Strategic Planning, Microsoft Excel, Seo Audits, Facebook Marketing, Google Adwords, Google Analytics, Google Apps, Html5.
Who are Mark Howser's colleagues?
Mark Howser's colleagues are Cathy Centabar, Ilber Luiz Furtado, Christin Gnad, Fletcher Perez, Eugene Castillo, 郝文浩, Juan Henri Tamenne.
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1gmail.com1 +140622XXXXX
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Mark Howser
Challenger Companies Micron Division Superintendent At Challenger Companies, Inc.Boise, Id -
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