Mark Howser Email & Phone Number

• Built strong relationships with web design, web dev, copy, video, product, and sales teams to implement SEO driven strategies
• Increased the number of organic keywords ranking on Page 1 of Google by 272% within 12 months
• Increased the number of non-branded clicks to the entire consumer site by 2,682% within 12 months
• Redesigned Helium 10’s tool pages (the pages that show the highest level of purchase intent) from an SEO, CRO, and UX perspective--> This led us to a 167% increase in conversions, 121% increase in users, 135% increase.

• Personally managed a book of enterprise-level clients that totaled 40k per month in recurring revenue
• Developed and deployed custom SEO strategies for Ecommerce, Local, National, International, B2B, and B2C companies alike
• Deployed SEO strategies that enabled clientele to reach the #1 organic position in the Search Engine Results Pages (SERPs) for the following phrases: --> ‘acting auditions’ nationally for a company that focuses on.
• Increased the number of keywords ranking on page 1 from 1,994 to 4,204 (211% increase) over a 12-month span for a real estate company in Palm Beach, FL
• Redesigned and templatized client-facing Google Data Studio reports for the SEO team
• Developed an internal file management system using Google Drive to streamline collaboration amongst colleagues

Remote

• Personally managed a book of enterprise-level clients that totaled 30k per month in recurring revenue
• Developed and deployed custom SEO strategies for Ecommerce, Local, National, International, B2B, and B2C companies alike
• Deployed SEO strategies that enabled clientele to reach the #1 organic position in the Search Engine Results Pages (SERPs) for the following phrases: --> ‘cocoa flavanols’ nationally for a cocoa flavanol supplement.
• Developed a SCRUM model for effective project management
• Templatized Technical SEO audits, which became the company standard and is still used to this day
• Innovated a new system for managing website redesigns / migrations

Colorado Springs, Colorado Area

• Personally managed a book of enterprise-level clients that totaled 25k per month in recurring revenue
• Developed and deployed custom SEO strategies for Ecommerce, Local, National, International, B2B, and B2C companies alike
• Deployed SEO strategies that enabled clientele to reach the #1 organic position in the Search Engine Results Pages (SERPs) for the following phrases: --> ‘boba for sale’ nationally for a boba tea wholesaler -->.
• Improved internal practices for a variety of SEO initiatives by templatizing procedures (301 redirect automation, content optimization, keyword research, reporting on lead generation for clientele, and competitive.
• Improved internal operational processes for the enterprise team (drove the team towards the SCRUM management model in Trello, developed a time management system to estimate our true work capacity, and ensured.

Colorado Springs, Colorado

Meriden, Connecticut

• Developed and deployed custom SEO strategies for Ecommerce, Local, National, International, B2B, and B2C companies alike
• Developed client-facing reports by leveraging tools such as Google Analytics, Google Search Console, Linkdex, SEMrush, and Microsoft Office (PowerPoint, Excel, and Word)
• Audited competitors and developed recommendations based off research gathered from Linkdex, SEMrush, Moz, Majestic, and various Chrome extensions
• Personally developed Pay-Per-Click (PPC) campaigns and deployed them through Google Ads Editor and Bing Ads Editor--> Ran A/B tests for ad copy--> Leveraged advanced tactics around keyword match type based on campaign.
• Developed omnichannel strategies for clientele (i.e. email, video, social media, podcasting, PPC, SEO, etc.)
• Conducted site audits to locate new opportunities for improving site usability and the overall user experience

Atlanta, Georgia

• Increased traffic to courses.fee.org by 32%
• Self-taught social media marketing and developed campaigns on Facebook and Instagram to increase exposure and convert various segments of our target audience into active users--> Deployed advanced tactics around.
• Self-taught PPC and developed campaigns on Google Ads to identify and attract qualified leads--> Ran A/B tests for ad copy--> Leveraged advanced tactics around keyword match type based on campaign goals--> Improved.
• Created and leveraged Custom Reports in Google Analytics to drive action plans (i.e. re- designing landing pages due to high bounce rates and low time on page)
• Refined copy for the online courses to be in line with the target market’s desires and expectations
• Transcribed copy for the online courses into HTML5 markup

Rome, Italy

• Created a SWOT analysis to discover the viability of the project
• Conducted a global market analysis to discover the best markets to penetrate
• Wrote copy for basic marketing needs and surveying of the target market
• Developed media tactics for an in-house marketing plan
• Provided agency requirements / expectations for outsourcing marketing efforts
• Created product development plans from a managerial and technical perspective to measure progress