Mark Hoyle Email and Phone Number
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Mark Hoyle personal email
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Innovative and energetic leader with a proven track record of breakthrough product development, including being a self-contributor who holds patents. I have provided successful leadership of large multi-functional, multi-national global teams in both B2B and B2C environments and have been commended for successfully approaching everything in life with a hunger to learn and desire to innovate.Successes Include: • Building business and products from the ground up • Securing product adaptations that capture sales from the competition • Planning, implementing and managing strategic growth initiatives • Gaining strong relationships with internal and external publics • Developing effective go-to-market strategiesExpertise Includes: Innovator with T-shaped skills / Growth Driver / B2B / B2C / Business Development / Branding / Business Transformer / Budgets / eCommerce and Amazon expert / eLearning / eMarketing / Grants / Strategic Planning / Leadership / Manufacturing / Matrix Management / Merchandising / P&L / R&D Analysis / SWOT / Channel & Product Development / PR / Programs / Pricing / Startups / ResearchOn top of this, I am passionate about mountain bike trail development and giving back to the community. I have led grant writing efforts that have netted over $4,500,000 in funds to develop and professionally build trails in our local state park: Cacapon. These have been a combination of private company, RTP, and EDA grants. These grants will result in over 35 miles of new professionally built trails at Cacapon State Park by 2027 with an estimated economic impact on the region of $1,500,000 annually. In 2024, I received the Coalition of Recreational Trails achievement award at the US Capital. These trails are my legacy to the area and a source of deep pride.mark.hoyle@icloud.com MarkAHoyle.com
Hardware Resources
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Vice President Of Product DevelopmentHardware Resources Sep 2024 - PresentBossier City, La, UsLeading the product management team for cabinetry
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Director Of Marketing- Home CentersAmerican Woodmark Mar 2020 - Jul 2024Winchester, Virginia, UsAmerican Woodmark is one of the largest cabinet manufacturers in the US with over $2B in annual sales. Lead the largest channel, home centers, with over $1B in annual sales. Team consists of 9 marketing professionals spread across the country in both remote and hybrid environments. Sales grown 25% since taking role as channel lead. Responsible for growing the flagship American Woodmark brand as well as 6 additional brands sold in both Home Depot and Lowe's. Team owns all aspects of product launch and merchandising both in stores and on retailer websites. Ecommerce growth is a focus with online sales now representing over 10% of annual sales with goal of reaching 20% within 3 years. Updated and relaunched both brand VisID, branded websites and launched social media platforms in the channel. Driving innovation in merchandising approaches with retailers through new pricing concepts and major shift from print to digital. -
President & FounderCedar Creek Consulting Sep 2019 - Mar 2020Consulting business leveraging my marketing and product development experiences.
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Vice President Of Marketing And EngineeringMelnor Inc. Jul 2016 - Aug 2019KEY RESPONSIBILITIES: Charged with re-energizing company’s growth; responsible for research programs, marketing plan creation, implementation product road map development, product design and engineering, and all aspects of commercialization.KEY ACCOMPLISHMENTS: Delivered sales growth of $16M over three years; reorganized marketing and engineering groups to unified product development team; put focus on team training; took company from launching five to eight off-the-shelf products per year to 30 products launches in 2019; initiated consumer use research programs; populated Product Road Map with five year plan; grew Leadership in eCommerce at Amazon from $600k in 2016 to $6.5m in 2018; developed Melnor's first Integrated Marketing Plan (IMP).
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Director Of Marketing, Latin American BusinessRubbermaid Commercial Products Jun 2011 - Jun 2014Huntersville, Nc, UsKEY RESPONSIBILITIES: Established marketing as a function within the region; remotely managed four direct report product managers (two in Mexico, two in Brazil) and seven indirect report channel managers (one each in Mexico, Colombia, Puerto Rico, Brazil, Chile, Costa Rica, Peru). KEY ACCOMPLISHMENTS: Managed from Virginia through daily calls and bi-weekly travel to the region, all while learning Spanish and Portuguese; conducted consumer research to guide regionally adapted products; established pricing across all areas of the region, directed all A&P activities, development and implementation of annual Integrated Marketing Plan (IMP) and budget; grew sales in Brazil from $3M to $18M in two years, quickly establishing Rubbermaid as a solid number three in the market, with a trajectory of gaining number one position within three to five years. Exported Brazilian made products to other South American countries which helped grow overall Latin American business from $20M to $60M in three years. -
Global Business Team Leader / Director Of MarketingRubbermaid Commercial Products Mar 2007 - Jun 2011Huntersville, Nc, UsKEY RESPONSIBILITIES: Seven direct and 20 indirect reports spread across six continents; delivered annual top and bottom line numbers to budget; full P&L responsibility for $175M+ global business; creation and implementation of rolling 18-month Integrated Marketing Plan (IMP); monthly reporting to organization leadership, bi-annual reporting to group president. KEY ACCOMPLISHMENTS: Maintained rolling three-year balanced product road map with target to attain number one market position within each core category; grew team members for advancement; led B2B commercialization of new product launches; developed and maintained relationships with key distributor owners and retail buyers alongside sales organization; grew microfiber sales from $6.4M in 2006 to $30M in 2011 through launch of the HYGEN Microfiber Cleaning System. The system received certification from AORN (Association of Perioperative Nurses), and was recognized by AHE as best in class. The training and support materials are what truly differentiated this system and led to its adoption by over 1,000 of the 6,000+ hospitals in the US.
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Senior Product ManagerRubbermaid Commercial Products Jun 2003 - Mar 2007Huntersville, Nc, UsKEY RESPONSIBILITIES: Cradle to grave ownership of all products within assigned product categories; product pricing and positioning; product placement and differentiation.KEY ACCOMPLISHMENTS: Developed/launched series of microsites and online training modules that became standard for all subsequent Rubbermaid launches; developed a new mop bucket that had a 20% lower manufactured cost, stacked when stored (and during manufacturing ) wrings with 18% less effort, separated dirty from clean water and reduced splashing by 40% with patented wave stopping baffles. Trademarked product as the WaveBrakeTM Mopping System. Launched in 2005, by 2007 sales grew from $40M to $60M.
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National Marketing Manager / Product ManagerZep Manufacturing Jan 1997 - May 2003KEY RESPONSIBILITIES: Developed, launched and managed line of cleaning chemicals for The Home Depot. KEY ACCOMPLISHMENTS: Gained in-depth product knowledge of chemicals, uses and negative interactions; provided product training for 80-person direct sales force; lead trainer at Home Depot employee annual regional events; developed, launched and grew a new line of 200 commercial cleaning products from $0 to $100M in three years, meeting all internal and external company objectives.
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Landscape Designer / Department ManagerThe Home Depot Feb 1993 - Apr 1997Atlanta, Georgia, UsDeveloped and launched complete landscape design and installation program, with 11 other designers, in the Atlanta market in a 3 month period.
Mark Hoyle Skills
Mark Hoyle Education Details
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North Carolina State UniversityBachelor Of Science
Frequently Asked Questions about Mark Hoyle
What company does Mark Hoyle work for?
Mark Hoyle works for Hardware Resources
What is Mark Hoyle's role at the current company?
Mark Hoyle's current role is Innovative creator of iconic products seen around the world / Community leader in mountain bike trail development.
What is Mark Hoyle's email address?
Mark Hoyle's email address is ma****@****ial.com
What is Mark Hoyle's direct phone number?
Mark Hoyle's direct phone number is +154066*****
What schools did Mark Hoyle attend?
Mark Hoyle attended North Carolina State University.
What are some of Mark Hoyle's interests?
Mark Hoyle has interest in Social Services, Snowboarding, Environment, Whitewater Kayaking, Education, Poverty Alleviation, Mountain Biking.
What skills is Mark Hoyle known for?
Mark Hoyle has skills like Cross Functional Team Leadership, Strategic Planning, Product Marketing, Program Management, Product Development, Marketing Strategy, Product Management, International Sales, B2b, New Business Development, Management, Marketing Communications.
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