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Mark Hull personal email
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Hello, I'm Mark, an accomplished marketer, specialising in Once or Twice businesses - which are those businesses whose products or services are bought very infrequently - often just Once or Twice in a lifetime.I'm the founder of Once or Twice, a consultancy dedicated to helping these types of businesses grow and win customers - focusing on an outstanding long-term strategy, coupled with exceptional short-term activation. Because in markets like this, when a customer is ready to buy, you have to be ready to win their business - there's no second chances.I help business leaders or those that lead a marketing function in a number of ways. 🔹Advisor/supporter. I can sit alongside an existing marketing leader as a supporter and challenger - helping with marketing strategy, brand direction, team effectiveness, or specific tactical initiatives.🔹Consultant - I provide audits or appraisals on existing activity or I can lead and deliver specific projects such as marketing or brand strategy, customer journey optimisation or go-to market strategy.🔹Interim and Fixed Term Contracts - short term cover on a part time basis, or potentially full time, depending on timing and commitments.🔹Fractional CMO - a flexible and affordable way to get the knowledge and expertise of a seasoned CMO. I can provide commitment and continuity to your marketing and business growth.🔹NED/Board Advisor - with board-level experience, I add value through strategic guidance and operational insight, aligning marketing initiatives with wider business goals.🔹Speaker. I can deliver a keynote speech at conferences or private events - discussing ‘how to win when you've got just one chance’.I’ve worked in marketing for a long time covering financial services, telecoms, insurance, subscription TV, and for over 10 years I led the marketing for the UK’s top funeral and crematoria brands, gaining extensive experience in B2C, D2C, B2B, and partnerships.I develop strategies grounded in customer insight, craft long-term brand plans, deliver digital transformation, and take products to market. I’ve built high-performing sales conversion journeys and driven customer acquisition through digital channels and retail networks of 800+ locations. My work has earned awards for brand building, digital marketing, and "Marketing Team of the Year."I hold a marketing degree, post-grad CIM diploma, Mini MBA in Brand Management, and an Exec MBA from Cranfield. As a Chartered Marketer and Chartered Manager, I align marketing with strategic business goals. Let’s connect at mark@onceortwice.co.uk.
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Chief Marketing OfficerOnce Or TwiceTutbury, Gb
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Chief Marketing OfficerOnce Or Twice Nov 2024 - PresentI help grow brands whose customers will typically buy their products or services just Once or Twice in their lifetime. -
Chief Marketing OfficerWesterleigh Group Nov 2022 - Nov 2024Westerleigh, Bristol, GbBuilding and leading an exceptional marketing function across the Westerleigh Group.Leading the marketing for Westerleigh Group, Westerleigh Crematoriums, Distinct Cremations and Distinct Funeral Plans. -
Chief Marketing OfficerDistinct Cremations Nov 2022 - Nov 2024Building the country's best Direct to Consumer funeral business. Leading the marketing across Distinct Cremations and Distinct Funeral Plans.Since launch Distinct has grown to be a top 10 funeral plan provider and is the UK's number 2 direct cremation provider - and there's still more to come. -
Head Of Marketing & D2CPavers Shoes Nov 2021 - Mar 2022York, N Yorks, GbContract role as Head of Marketing and D2C for Pavers Shoes, Jones Bootmaker and other brands owned by the group.Delivered the 2022 strategic marketing planDeveloped new team structure and responsibilitiesConducted a digital audit and implemented ecommerce improvements -
Chief Marketing OfficerDignity Plc Feb 2020 - Jul 2021Sutton Coldfield, West Midlands, Gb- Appointed as a member of the Executive Management Team and Operating Board- As a senior leader I have played a significant role in developing a new corporate strategy, navigating the business through the recent CMA investigation, a transformation programme, Covid-19 Pandemic and preparation for FCA regulation of funeral plans. -
Marketing DirectorDignity Plc Mar 2017 - Feb 2020Sutton Coldfield, West Midlands, GbResponsible for developing and setting the marketing strategy for the group.Established and grew a full-mix marketing team to over 60 individuals, winning the Chartered Institute of Marketing ‘Marketing Team of the Year’ award.Delivering against commercial objectives for client acquisition and retention – implementing a fully integrated campaign calendar, controlling a budget of more than £25mI devised and in a very hands-on manner implemented the digital strategy that has transformed the way we acquire and engage with customers. Delivering an exceptional digital discovery and ecommerce solution as well as driving enquiries and footfall to our physical locations. - Annual traffic grew from 1 million to 5.13 million visitors and now more than 70% of clients say they found us online - Over 4.2 million people used our digital product Funeral Notices in 2020- Winner of Digital Marketing awards from both the CIM and Marketing SocietyEnabled effective localised marketing through a central team providing tailored marketing support to over 800 retail locationsBusiness lead on restructuring our product portfolio and pricing strategies, including a significant programme of testing across the countryBrand strategy and creative direction across 4 brands, to grow physical and mental availability, and deliver market share growth.Developed and launched Simplicity Cremations, evolving and proving the concept to disrupt our own market - Cross functional collaboration to design and implement a new customer-centric operational process and digital customer journey to replace the physical funeral director.- Our distinctive brand and through-the-line promotional strategy has helped Simplicity become one of the most recognised funeral brands in the UK.- in 4 years, we have grown the business to over £20m annual revenue and continue to maintain a growth rate in excess of 100%- Simplicity won Best Advertising Campaign and Best Brand Building at the 2020 CIM Awards
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Head Of MarketingDignity Plc May 2013 - Mar 2017Sutton Coldfield, West Midlands, GbGrown the Funeral Plan business to the largest in the UK, helping over 1 million customers plan in advance and building a trust fund in excess of £1bn of future business for the funeral division.Setting and managing the delivery of an extensive campaign calendar, working with dozens of corporate partner brands, and delivering hundreds of campaigns annually through Direct Mail, Press, Inserts, In Branch and Digital.Modernised the full campaign delivery process - with updated websites, ecommerce and the introduction of a marketing automation system for conversion and customer engagement.Developed and grew the Dignity direct to consumer channel – particularly expanding our digital capabilities. This channel has now become the primary route to market for funeral plans.
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Marketing DirectorTreat The Skin You'Re In Jul 2013 - Sep 2018Family business - exclusive rights to sell an American skincare range throughout Europe. Built and managed digital presence through a Wordpress/WooCommerce website - and also managing sales through both Amazon and Ebay.Business was closed down following Brexit
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Marketing Controller - Customer CommunicationsBskyb Jan 2011 - May 2013Middlesex, England, GbI was a part of the customer experience and loyalty team and had responsibility for operational communications to existing customers, from pricing notifications through the campaigns to drive value and support retention.o Responsible for a team of 4, we delivered multi-channel campaigns that directly contributed to us achieving sector leading churn targets (<10%), improving NPS and CSAT – and specific tactical retention targets for core sports and movie subscribers.o I was the communications lead on a change programme to review the 45 million transactional communications sent out each year. We examined customer journeys, consolidated templates, refreshed copy, introduced new creative and moved to a new delivery system. We delivered improved communications whilst saving over £1m per annum in costs.o I was the communications lead on the first standalone pricing notification. In addition to delivering a world class pricing notification we supported it with strategically planned communications both prior to and post notification to reaffirm the value of their Sky package. This delivered over 20% above targeted revenue protection as well as maintaining NPS amongst customers. -
Product ManagerAffinion International Apr 2008 - Jan 2011Slough, Berkshire, GbAffinion International was a leading global provider of insurance products and customer engagement services - both through corporate partnerships and direct to consumer. I was responsible for the complete management of an identity theft protection product and a suite of gadget insurances, looking after more than one million subscribers.o White label product management and proposition innovation for major UK clients, including LloydsTSB, RBS, American Express, Argos, Asda and Bank of America, in many cases creating bespoke solutions to meet their specific requirements.o Responsible for Customer Value Proposition, Pricing strategies, commercial performance, and all promotional campaigns.o Preparation and knowledge of terms and conditions adhering to financial compliance and TCF guidelineso Responsible for setting up a customer engagement programme to help move Affinion from an acquisition focused business to one the drives customer loyalty and ultimately increases the life time value of a customero Implementation of new welcome experience for our customers that reduced 3-month churn by 42% and increased membership beyond the first year from 62% to over 75% -
Head Of MarketingUnity Telecommunications Jan 2005 - Feb 2008 -
Marketing SpecialistInvesco Perpetual Jan 2004 - Dec 2004Atlanta, Ga, Us1 year fixed term contract -
Travelling Around The WorldGap Year Jan 2003 - Dec 2003
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Senior Marketing ExecutiveNewton Investment Management Jun 2001 - Dec 2002London, Gb -
Marketing Communications ExecutiveOld Mutual Limited Jun 1999 - Jun 2001Johannesburg, Gauteng, Za -
Marketing ManagerMst Communications Sep 1998 - Jun 1999
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Marketing AssistantPolaroid Aug 1996 - Aug 1997Amsterdam, Nederlands, Nl
Mark Hull Skills
Mark Hull Education Details
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Cranfield UniversityExecutive Master Of Business Administration - Mba -
Marketing Week Mini Mba With Mark RitsonBrand Management
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London Metropolitan UniversityChartered Institute Of Marketing Diploma
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University Of HertfordshireMarketing With Business Decision Sciences
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Ilford County High School
Frequently Asked Questions about Mark Hull
What company does Mark Hull work for?
Mark Hull works for Once Or Twice
What is Mark Hull's role at the current company?
Mark Hull's current role is Chief Marketing Officer.
What is Mark Hull's email address?
Mark Hull's email address is ma****@****kyb.com
What is Mark Hull's direct phone number?
Mark Hull's direct phone number is +4412135*****
What schools did Mark Hull attend?
Mark Hull attended Cranfield University, Marketing Week Mini Mba With Mark Ritson, London Metropolitan University, University Of Hertfordshire, Ilford County High School.
What skills is Mark Hull known for?
Mark Hull has skills like Marketing Communications, Digital Marketing, Marketing Strategy, Strategy Development, Direct Marketing, Social Media, Social Media Marketing, Customer Journeys, Product Marketing, People Management, Budget Management, Email Marketing.
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