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Mark Hull Email & Phone Number
Chief Marketing Officer
at
Once or Twice
1 work email found
@westerleighgroup.co.uk
1 phone found area 121
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer
Location
Tutbury, England, United Kingdom
Company size
Who is Mark Hull? Overview
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Quick answer
Mark Hull is listed as Chief Marketing Officer at Once or Twice, a company with 1 employees, based in Tutbury, England, United Kingdom. AeroLeads shows a work email signal at westerleighgroup.co.uk, phone signal with area code 121, and a matched LinkedIn profile for Mark Hull.
Mark Hull previously worked as Chief Marketing Officer at Westerleigh Group and Chief Marketing Officer at Distinct Cremations. Mark Hull holds Executive Master Of Business Administration - Mba from Cranfield University.
Company email context
Email format at Once or Twice
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{first}.{last}@westerleighgroup.co.uk
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AeroLeads found 1 current-domain work email signal for Mark Hull. Compare company email patterns before reaching out.
Profile bio
About Mark Hull
Hello, I'm Mark, an accomplished marketer, specialising in Once or Twice businesses - which are those businesses whose products or services are bought very infrequently - often just Once or Twice in a lifetime.I'm the founder of Once or Twice, a consultancy dedicated to helping these types of businesses grow and win customers - focusing on an outstanding long-term strategy, coupled with exceptional short-term activation. Because in markets like this, when a customer is ready to buy, you have to be ready to win their business - there's no second chances.I help business leaders or those that lead a marketing function in a number of ways. 🔹Advisor/supporter. I can sit alongside an existing marketing leader as a supporter and challenger - helping with marketing strategy, brand direction, team effectiveness, or specific tactical initiatives.🔹Consultant - I provide audits or appraisals on existing activity or I can lead and deliver specific projects such as marketing or brand strategy, customer journey optimisation or go-to market strategy.🔹Interim and Fixed Term Contracts - short term cover on a part time basis, or potentially full time, depending on timing and commitments.🔹Fractional CMO - a flexible and affordable way to get the knowledge and expertise of a seasoned CMO. I can provide commitment and continuity to your marketing and business growth.🔹NED/Board Advisor - with board-level experience, I add value through strategic guidance and operational insight, aligning marketing initiatives with wider business goals.🔹Speaker. I can deliver a keynote speech at conferences or private events - discussing ‘how to win when you've got just one chance’.I’ve worked in marketing for a long time covering financial services, telecoms, insurance, subscription TV, and for over 10 years I led the marketing for the UK’s top funeral and crematoria brands, gaining extensive experience in B2C, D2C, B2B, and partnerships.I develop strategies grounded in customer insight, craft long-term brand plans, deliver digital transformation, and take products to market. I’ve built high-performing sales conversion journeys and driven customer acquisition through digital channels and retail networks of 800+ locations. My work has earned awards for brand building, digital marketing, and "Marketing Team of the Year."I hold a marketing degree, post-grad CIM diploma, Mini MBA in Brand Management, and an Exec MBA from Cranfield. As a Chartered Marketer and Chartered Manager, I align marketing with strategic business goals. Let’s connect at mark@onceortwice.co.uk.
Listed skills include Marketing Communications, Digital Marketing, Marketing Strategy, Strategy Development, and 46 others.
Current workplace
Mark Hull's current company
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Once Or Twice
18 roles
Mark Hull work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer
CurrentI help grow brands whose customers will typically buy their products or services just Once or Twice in their lifetime.
Nov 2024 - Present
Chief Marketing Officer
Building and leading an exceptional marketing function across the Westerleigh Group.Leading the marketing for Westerleigh Group, Westerleigh Crematoriums, Distinct Cremations and Distinct Funeral Plans.
Nov 2022 - Nov 2024
Chief Marketing Officer
Building the country's best Direct to Consumer funeral business. Leading the marketing across Distinct Cremations and Distinct Funeral Plans.Since launch Distinct has grown to be a top 10 funeral plan provider and is the UK's number 2 direct cremation provider - and there's still more to come.
Nov 2022 - Nov 2024
Head Of Marketing & D2C
Contract role as Head of Marketing and D2C for Pavers Shoes, Jones Bootmaker and other brands owned by the group.Delivered the 2022 strategic marketing planDeveloped new team structure and responsibilitiesConducted a digital audit and implemented ecommerce improvements
Nov 2021 - Mar 2022
Chief Marketing Officer
- Appointed as a member of the Executive Management Team and Operating Board- As a senior leader I have played a significant role in developing a new corporate strategy, navigating the business through the recent CMA investigation, a transformation programme, Covid-19 Pandemic and preparation for FCA regulation of funeral plans.
Feb 2020 - Jul 2021
Marketing Director
Responsible for developing and setting the marketing strategy for the group.Established and grew a full-mix marketing team to over 60 individuals, winning the Chartered Institute of Marketing ‘Marketing Team of the Year’ award.Delivering against commercial objectives for client acquisition and retention – implementing a fully integrated campaign calendar.
Mar 2017 - Feb 2020
Head Of Marketing
Grown the Funeral Plan business to the largest in the UK, helping over 1 million customers plan in advance and building a trust fund in excess of £1bn of future business for the funeral division.Setting and managing the delivery of an extensive campaign calendar, working with dozens of corporate partner brands, and delivering hundreds of campaigns annually.
May 2013 - Mar 2017
Marketing Director
Treat The Skin You'Re In
Family business - exclusive rights to sell an American skincare range throughout Europe. Built and managed digital presence through a Wordpress/WooCommerce website - and also managing sales through both Amazon and Ebay.Business was closed down following Brexit
Jul 2013 - Sep 2018
Marketing Controller - Customer Communications
I was a part of the customer experience and loyalty team and had responsibility for operational communications to existing customers, from pricing notifications through the campaigns to drive value and support retention.o Responsible for a team of 4, we delivered multi-channel campaigns that directly contributed to us achieving sector leading churn targets.
Jan 2011 - May 2013
Product Manager
Affinion International was a leading global provider of insurance products and customer engagement services - both through corporate partnerships and direct to consumer. I was responsible for the complete management of an identity theft protection product and a suite of gadget insurances, looking after more than one million subscribers.o White label.
Apr 2008 - Jan 2011
Head Of Marketing
Jan 2005 - Feb 2008
Jan 2004 - Dec 2004
Travelling Around The World
Gap Year
Jan 2003 - Dec 2003
Senior Marketing Executive
Jun 2001 - Dec 2002
Marketing Communications Executive
Jun 1999 - Jun 2001
Marketing Manager
Mst Communications
Sep 1998 - Jun 1999
Marketing Assistant
Aug 1996 - Aug 1997
5 education records
Mark Hull education
Executive Master Of Business Administration - Mba
Cranfield University
Mini Mba, Brand Management
Marketing Week Mini Mba With Mark Ritson
Chartered Institute Of Marketing Diploma
London Metropolitan University
Ba (Hons), Marketing With Business Decision Sciences
University Of Hertfordshire
Education record
Ilford County High School
FAQ
Frequently asked questions about Mark Hull
Quick answers generated from the profile data available on this page.
What company does Mark Hull work for?
Mark Hull works for Once or Twice.
What is Mark Hull's role at Once or Twice?
Mark Hull is listed as Chief Marketing Officer at Once or Twice.
What is Mark Hull's email address?
AeroLeads has found 1 work email signal at @westerleighgroup.co.uk for Mark Hull at Once or Twice.
What is Mark Hull's phone number?
AeroLeads has found 1 phone signal(s) with area code 121 for Mark Hull at Once or Twice.
Where is Mark Hull based?
Mark Hull is based in Tutbury, England, United Kingdom while working with Once or Twice.
What companies has Mark Hull worked for?
Mark Hull has worked for Once Or Twice, Westerleigh Group, Distinct Cremations, Pavers Shoes, and Dignity Plc.
How can I contact Mark Hull?
You can use AeroLeads to view verified contact signals for Mark Hull at Once or Twice, including work email, phone, and LinkedIn data when available.
What schools did Mark Hull attend?
Mark Hull holds Executive Master Of Business Administration - Mba from Cranfield University.
What skills is Mark Hull known for?
Mark Hull is listed with skills including Marketing Communications, Digital Marketing, Marketing Strategy, Strategy Development, Direct Marketing, Social Media, Social Media Marketing, and Customer Journeys.
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