Mark Hull Email & Phone Number

Tutbury, Gb

I help grow brands whose customers will typically buy their products or services just Once or Twice in their lifetime.

Westerleigh, Bristol, Gb

Building and leading an exceptional marketing function across the Westerleigh Group.Leading the marketing for Westerleigh Group, Westerleigh Crematoriums, Distinct Cremations and Distinct Funeral Plans.

Building the country's best Direct to Consumer funeral business. Leading the marketing across Distinct Cremations and Distinct Funeral Plans.Since launch Distinct has grown to be a top 10 funeral plan provider and is the UK's number 2 direct cremation provider - and there's still more to come.

York, N Yorks, Gb

Contract role as Head of Marketing and D2C for Pavers Shoes, Jones Bootmaker and other brands owned by the group.Delivered the 2022 strategic marketing planDeveloped new team structure and responsibilitiesConducted a digital audit and implemented ecommerce improvements

Sutton Coldfield, West Midlands, Gb

- Appointed as a member of the Executive Management Team and Operating Board- As a senior leader I have played a significant role in developing a new corporate strategy, navigating the business through the recent CMA investigation, a transformation programme, Covid-19 Pandemic and preparation for FCA regulation of funeral plans.

Sutton Coldfield, West Midlands, Gb

Responsible for developing and setting the marketing strategy for the group.Established and grew a full-mix marketing team to over 60 individuals, winning the Chartered Institute of Marketing ‘Marketing Team of the Year’ award.Delivering against commercial objectives for client acquisition and retention – implementing a fully integrated campaign calendar, controlling a budget of more than £25mI devised and in a very hands-on manner implemented the digital strategy that has transformed the way we acquire and engage with customers. Delivering an exceptional digital discovery and ecommerce solution as well as driving enquiries and footfall to our physical locations. - Annual traffic grew from 1 million to 5.13 million visitors and now more than 70% of clients say they found us online - Over 4.2 million people used our digital product Funeral Notices in 2020- Winner of Digital Marketing awards from both the CIM and Marketing SocietyEnabled effective localised marketing through a central team providing tailored marketing support to over 800 retail locationsBusiness lead on restructuring our product portfolio and pricing strategies, including a significant programme of testing across the countryBrand strategy and creative direction across 4 brands, to grow physical and mental availability, and deliver market share growth.Developed and launched Simplicity Cremations, evolving and proving the concept to disrupt our own market - Cross functional collaboration to design and implement a new customer-centric operational process and digital customer journey to replace the physical funeral director.- Our distinctive brand and through-the-line promotional strategy has helped Simplicity become one of the most recognised funeral brands in the UK.- in 4 years, we have grown the business to over £20m annual revenue and continue to maintain a growth rate in excess of 100%- Simplicity won Best Advertising Campaign and Best Brand Building at the 2020 CIM Awards

Sutton Coldfield, West Midlands, Gb

Grown the Funeral Plan business to the largest in the UK, helping over 1 million customers plan in advance and building a trust fund in excess of £1bn of future business for the funeral division.Setting and managing the delivery of an extensive campaign calendar, working with dozens of corporate partner brands, and delivering hundreds of campaigns annually through Direct Mail, Press, Inserts, In Branch and Digital.Modernised the full campaign delivery process - with updated websites, ecommerce and the introduction of a marketing automation system for conversion and customer engagement.Developed and grew the Dignity direct to consumer channel – particularly expanding our digital capabilities. This channel has now become the primary route to market for funeral plans.

Family business - exclusive rights to sell an American skincare range throughout Europe. Built and managed digital presence through a Wordpress/WooCommerce website - and also managing sales through both Amazon and Ebay.Business was closed down following Brexit

Middlesex, England, Gb

I was a part of the customer experience and loyalty team and had responsibility for operational communications to existing customers, from pricing notifications through the campaigns to drive value and support retention.o Responsible for a team of 4, we delivered multi-channel campaigns that directly contributed to us achieving sector leading churn targets (<10%), improving NPS and CSAT – and specific tactical retention targets for core sports and movie subscribers.o I was the communications lead on a change programme to review the 45 million transactional communications sent out each year. We examined customer journeys, consolidated templates, refreshed copy, introduced new creative and moved to a new delivery system. We delivered improved communications whilst saving over £1m per annum in costs.o I was the communications lead on the first standalone pricing notification. In addition to delivering a world class pricing notification we supported it with strategically planned communications both prior to and post notification to reaffirm the value of their Sky package. This delivered over 20% above targeted revenue protection as well as maintaining NPS amongst customers.

Slough, Berkshire, Gb

Affinion International was a leading global provider of insurance products and customer engagement services - both through corporate partnerships and direct to consumer. I was responsible for the complete management of an identity theft protection product and a suite of gadget insurances, looking after more than one million subscribers.o White label product management and proposition innovation for major UK clients, including LloydsTSB, RBS, American Express, Argos, Asda and Bank of America, in many cases creating bespoke solutions to meet their specific requirements.o Responsible for Customer Value Proposition, Pricing strategies, commercial performance, and all promotional campaigns.o Preparation and knowledge of terms and conditions adhering to financial compliance and TCF guidelineso Responsible for setting up a customer engagement programme to help move Affinion from an acquisition focused business to one the drives customer loyalty and ultimately increases the life time value of a customero Implementation of new welcome experience for our customers that reduced 3-month churn by 42% and increased membership beyond the first year from 62% to over 75%

Atlanta, Ga, Us

1 year fixed term contract

London, Gb

Johannesburg, Gauteng, Za

Amsterdam, Nederlands, Nl

Executive Master Of Business Administration - Mba

Mini Mba, Brand Management

Chartered Institute Of Marketing Diploma

Ba (Hons), Marketing With Business Decision Sciences

Education record