Mark Hurtado, Mba Email & Phone Number

Los Angeles, Ca, Us

2022 Sales Manager Of The Year Responsible in the West for gaining new Chain Restaurant accountsSolely responsible for managing the Broker network for the West Region - consisting of 7 Food Service Brokers across 7 States and 1 Business Development Manager Develop and train Brokers and BDM on how to maximize our product line with our Food Service/On Premise CustomersResponsible for calling on large Food Service accounts Achieve our PPD Division sales priorities, new distribution targets, and trade marketing/brand awareness initiatives with both Operators and DistributorsEffectively manage key direct customers personallyCommunicate monthly to Senior Management our monthly sales results to include all Brokers and BDM sales resultsResponsible for training Brokers on Key Account Calls Effectively manage trade management spending, Cognos, GPS (trade spending system)Cultivate in store marketing/merchandising efforts & participates in West Region Trade ShowsCRM and SAP knowledge and exposure

California/Hawaii/Nevada

#1 out of 10 Subway Frito Lay NASM 2013 – Sales vs. PYExceeded 2012 & 2013 business plan.Subway National Account Sales Manager responsible for covering California/Hawaii/Nevada. Responsible for creating/implementing/executing strategy to produce incremental Revenue for Frito LaySolely responsible for creating and presenting our Frito Lay presentation at Subway meetings in front of Subway Leadership and large Franchisee audiences. Excellent ability to develop solid business relationships.Tremendous desire to develop my customer Subway business. Great business acumen allowing for outstanding analytical ability in understanding and leveraging trends to create incremental revenue opportunities

Start Up & Successfully Lead PepsiCo Strategic Initiative Model Market In California/Seattle/Nevada/Arizona.#1 PepsiCo Model Market area in the US in 2011. Built & Successfully Lead A Large Frontline Sales Force At Pepsico.Excellent Understanding Of How To Manage & Sell Pepsico Food & Beverage Extensive Category Portfolio (Pepsi/Frito Lay/Gatorade/Quaker/Tropicana/Naked Juice/Izze/Sabra).Strong understanding of working wtih Distributors (Sysco/US Foods/Roma/Saladinos).Start Up & Successfully Lead PepsiCo Strategic Initiative Local Transformation in So California.Excellent ability to Develop Dynamic Highly Effective Sales Teams.Trained & Motivated Customer Development Managers in the Western portion of the United States with a laser focus on exceeding plan!Numerous people promotions from my Team.

Developed a PepsiCo Vending National Best Practice.Responsible for growing Frito Lay volume in the second biggest market for Frito Lay in the Cash & Carry, Mobile Caterer, and Vend Operator channels.

Greater Los Angeles Area

Lead my Sales Center to a #1 out of 62 Coca-Cola Sales Center's ranking -- two years in a row. Department head responsible for all of Food Service sales & Full Service Vending departments.Built & Successfully Lead A Large Frontline Sales Force At Coca-Cola. Managed Large national customers (Sodexo/Canteen/Aramark/Subway/LA Dodgers/Simon/Macerich properties/Dominos)Directly responsible for assessing a value of new account acquisition via IRR experience. P&L Management. Product Forecasting. Numerous people promotions from my Team.

Greater Los Angeles Area

Ranked #1 DSM in Volume multiple years out of the entire Los Angeles Coca-Cola Sales Center. Laser focused on outstanding volume results--resulting in exceeding plan 5 years straight.Developed every member of my District while keeping strong Team moral.Numerous people promotions from my Team. Directly responsible for managing the Los Angeles Coca-Cola call center. Directly responsible for Leading/Managing the Coca-Cola Food Service Reps (NBR's, BDM's, Cat 3)Directly responsible for Managing the Cash & Carry/Wholesale/Vend Operator business. Directly responsible for Managing the Jetro Cash & Carry/Restaurant Depot business.

Greater Los Angeles Area

#1 Ranked New Business Rep in the United States in gaining new Coca Cola Food Service/Street business in 1999-setting a National Coca-Cola sales record.

United States Federal Reserve Bank Of Los Angeles

Financial AnalystDeveloped Strong Analysis Skills

Bs - Bachelor Of Science, Business Adminstration

Mba - Master Of Business Administration

Richard Riordan Fellowship Program