Head of Languages & Training - Fala Company - developing human solutions At Fala Company, we work in developing skills such as:Languages - English Immersion, language courses (English, Portuguese for foreigners, Spanish, French, Mandarin Chinese, German, Dutch)Training - Leadership, Design Thinking, Storytelling, Team Building, Innovation in People, LinkedIn, Sales, Happiness at WorkCoaching - Leader Coach, Executive Coaching, Business Coaching, Career Coaching, Team CoachingInovzz - Online platform for coursesOutplacement -focusing on a better future for people✉ E-mail mark@falacompany.com☎ Talk to me | +55 21 99323 5990

Delivery focado na marca Bob's- Realizamos um trabalho incrível de engajamento da rede para a entrada no Delivery, através de cases de sucesso no programa- Aumentamos em mais de 4x o número de lojas com Delivery, além de aumentar o faturamento mensal da rede em mais de 9x desde a minha entrada na área (maio 20 vs 18)- Gerenciamento de mais de 400 lojas no Delivery - Liderei a prospecção de novas lojas no canal Delivery para aumento da capilaridade da marca e incremento do faturamento das lojas. - Responsável por definir e atualizar os preços do cardápio, alinhado com a concorrência e sem prejudicar a margem das lojas (CMV limite de 40%)- Estruturei o novo cardápio da rede de acordo com o histórico de mix de produtos e com foco no UX- Aumentamos a nota total da rede em 2019 de 4,2 para 4,5 nas principais plataformas- Responsável pela criação de simulador de CMV e Mix de Produtos para Delivery. Com o simulador foi possível entender as melhores estratégias para definição de cardápio e campanhas, preservando a margem do franqueado- Conhecimento amplo de todas as principais plataformas (Ifood, Uber eats e Rappi)- Implementamos o novo App Bob’s para a rede, com quase 70% de aderência em apenas 3 meses- Negocio parcerias a nível nacional para a rede como canais de venda e serviços de entrega. Dentre eles, podemos destacar Aiqfome e Delivery Much em canais de venda, Loggi e Bee Delivery em serviços de entrega. Foram mais de 5 parceiros homologados desde a minha entrada na área- Auxiliei na reformulação do manual de treinamento para a equipe de campo, focando nas boas práticas do Delivery- Formulei junto com a minha equipe o Projeto Encantamento. O projeto consiste em enviar cartas com frases padrão aos clientes, no intuito de engajá-los e incrementar a avaliação nas plataformas.

BFFC (Brazil Fast Food Corporation) is one of the largest food service groups in Brazil, with an amount of more than 1,159 POS in Brazil and revenues of R$ 1.5 billion (2018). The company owns the brands Bob's and Yoggi. Besides that, the company manages most of Pizza Hut and KFC franchises in Brazil.Main Activities- Negotiate partnerships with the leading players in the Delivery Market, such as Ifood, Uber eats, Rappi and Glovo in order to diversify sales channels within Bob's- Responsible for the full potential study of Bob's stores in Delivery, with the support of the Geofusion tool and Excel Dashboard, gathering the main indicators which gives assertiveness to the estimated result. With the new tools created, each study can be done within 10 minutes.- In charge of prospecting new stores in the Delivery channel to grow brand capillarity and store revenue. Increase of more than 60% in Jan 19 vs. 18 sales. Inclusion of another 26 stores from Nov / 18 to Jan / 19, representing an increment of 18% in the Delivery channel.- Assistance in creating campaigns on Delivery platforms to increase the number of transactions and brand exposure.- Daily analysis of the main indicators in Delivery, such as sales, average ticket, transactions and store's operational data, such as rating, delivery time and online time.- Constant visit to stores, to identify opportunities in Delivery operation.

1st Job Rotation: Operations- Job rotation of approximately 2 months in most relevant areas in the business (Operations, Marketing, Legal, Financial, Market Intelligence and Design & Construction)- Experience in the field, understanding all the operations in the POS, from the processes in the kitchens to store management.- Follow-up of strategic KPIs in one of the reference stores (Rio Sul Shopping) and data analysis, using the Degust platform.- 1 Month Job Rotation in field consulting, understanding the elaboration of strategies focused on increasing the billing and operational control of the franchises.- Reports with the main indicators of the stores and identification of deficiencies in the operation

- Direct work with several company brands (Skin Health Care),- Help and creation of marketing emails, promotional materials, internal and external campaigns, websites.- Financial control of brands, consolidating costs of the general areas, reducing irrelevant costs- Constant POS visiting, in order to evaluate rupture, availability and organization of the products- Preparation of presentations and monthly reports regarding the following items: Market Share, Sales, Rupture, Turnover, Distribution, Prescriptions, Demand and Stock of the Skin Health brands.- Creation of spread sheets involving turnover and distribution, allowing a better visualization and extraction of data.- Use of the WRS, from the IMS Company, for consultations involving most of the analysis made for the Skin Health brands.- Revision of packaging, meeting Anvisa standards and including new product claims.

- Visits to potential clients, publicizing the company and closing contracts.- Support financial control, reducing costs.- Contact with clients to send proposals and introduce the company.- Participation in the English immersions, giving assistance to teachers and students.