Mark A. Jaimes Email & Phone Number

Los Angeles, Ca, Us

Westlake Village, California, Us

• Collaborates with senior media researchers, consultants, and cross-functional teams to identify and clearly convey research results to media/entertainment clients while simultaneously managing, producing, and meeting deadlines for multiple research initiatives per month• Partners with executives and senior media analysts with research initiatives to illuminate programming content, audience insights, and competitive analysis across top television networks and digital clients• Analyzes and interprets quantitative and qualitative research initiatives and produce deliverables to convey respondent-level data in a clear, engaging, and impactful wayKey Accomplishments: • Completed 3 large scale research deliverables while moderating and delivering daily deliverables on our first internal 3 week- qualitative research study during the rise of COVID-19 and social justice movement for ABC Local news client• Collaborated with cross-functional teams to create tools using SPSS and Excel we reduced building time by 45% (4 hours) by building and implementing data sorting tools

Westlake Village, California, Us

• Advanced training of Media Research Associates in production skills (design, data analysis, data storytelling), and development of new ways to represent data.• Supported the media department with video production editing (dial testing material, focus groups, ethnographies) for online market research surveys.

Westlake Village, California, Us

• Collaborated with Research Analysts (Media and Entertainment Research, Strategic Research, Research Insights) and other Media Research Associates to identify and clearly convey research results while managing multiple projects and meeting deadlines.• Interpreted primary research data results using SPSS and Excel.• Led and developed high-quality, customized deliverables using PowerPoint, Adobe Suite, and Tableau.• Contributed in quality control of survey questionnaires and research deliverables.

Oxnard, Ca, Us

• Established and oversaw research initiatives on national pet industry products, pricing, and company brand impressions; generated a line of products and increased revenue by 15%• Identified consumer demographic, purchasing drivers, and competitor profiles into deliverables directly to the CEO; produced strategy plans to expand brand awareness and social media presence• Bridged relationships with prospecting vendors and customers; reduced marketing expenses through negotiation with local businesses to display weekly shipments of Fresh Patch products in-storeKey Accomplishment: • Assisted in a 10% increase in profits by collecting and analyzing secondary data across competitor products and developed a bundle for new pet owners

• Promoted from Project and Labor Supervisor to Administrative Assistant; Developed and implemented pricing, marketing, and revenue strategies resulted in 25% increase in net income• Developed monthly expense reports; reduced expenses resulted in savings of $10,000 in the first yearKey Accomplishment: • Revised and implemented a new billing system to reduce the number of invoice delinquencies; reduction of 25% of non-payment invoice

Bachelor'S Of Arts In Economics

Bachelor'S Of Science In Business

Minor In Psychology

Associate Of Arts (Aa), General Studies In Humanities