Mark Allen Email & Phone Number

Minneapolis, Mn, Us

Aurora, Co, Us

Contracted consultant at 2-10 Home Buyers Warranty. We protect home owners against the financial risk and inconvenience of having their major systems and appliances break down due to normal wear and tear. 2-10 Home Buyers Warranty is highly respected in the builder and real estate distribution channels. They are looking to add a direct-to-consumer offering targeted to existing homeowners. My previous experience includes building the foundation and helping the category leader, American Home Shield develop and grow a direct-to-consumer channel from start up to more than $700MM today.

Senior Vice President, Marketing, YA|Young America, Minneapolis MN. Reported to the CEO. Marketing lead for this promotional marketing company. Clients include T-Mobile, Lowes, Pepsi, AB, U.S Cell, Metro PCS, Motorola and others. Services include rebate processing, enter-win, referrals, sampling, field sales incentives and now loyalty. • Pivoted YA from being a transaction based provider of reward services to a loyalty platform by leveraging consumer reward data to create downstream upsell/cross sell opportunities.• Executed competitive, client satisfaction and market research as part of developing a three year strategic plan. • Sales pipeline grew from $25M to $50M in one year.

Memphis, Tennessee, Us

Reported to the CEO. TruGreen is a PE owned $1.3B company providing lawn care, tree & shrub care, and certain pest control services to 1.4M consumers throughout North AmericaResponsible for all product development, pricing strategy and sales channel management generating 1.1M new customers annually. Manage sales expense budget of $125M and a sales team of more than 4,500 field and call center agents in 250 locations throughout North America. • Increased LTV 30% by modifying promotional offers and pay plans to incent payment capture. Payment capture increased from 25% to 75% of sales. • Applied machine learning in contact center improving conversion rates 15%.• Reduced price-list-variance from 11% to 4% of the published rate card.• Revenue grew from $850M to $1B and EBITDA from $-5M to $130M in 3 years.

Atlanta, Georgia, Us

Vice President, Enterprise Marketing, President ServiceMaster Gift Card LLC, Memphis, TN. Reported to the CMO/SVP Strategy. ServiceMaster, a PE owned $4.2B company providing outsourced residential and commercial services. Brands included Terminix, TruGreen, American Home Shield, Merry Maids, Ameripec, ServiceMaster Clean and Restore. Responsible for the performance of $125M in on-line/off-line spend generating 900K new sales annually. P&L responsibility for SVM’s gift card/incentive program generating $5M in revenue annually. ● Recruited, managed and led a world class direct marketing team with expertise in digital marketing, SEO/SEM, email, display, social media, direct mail/print, database, DRTV/radio, decision sciences and analytic reporting.● Developed SVM’s enterprise marketing database comprising more than 100M enriched customer and prospect records. This database provided a first time unified view of customers across brands, address and promotional history.● Increased cross-sell sales from 50K to 200K annually.

Memphis, Tn, Us

Reported to the CMO with responsibility for all acquisition and retention efforts for this $750M home warranty business. Product benefits include the repair and replacement of covered items that break down due to normal wear and tear. ● Developed the direct-to-consumer program that now accounts for 50% of annual sales. DTC customers have a LTV 60% higher than real estate channel sales.

Us

Reported to the COO with responsibility for all sales efforts of a $125M privately held company selling popular magazine titles and upsell products. ● Developed a new distribution channel leveraging the lucrative new mover market via a unique relationship with the USPS. This channel provided the foundation for future growth at SDP.

Boston, Ma, Us

Reported to the CMO. P&L responsibility for three business lines generating $125M in revenue annually. Products included Credit Card Security, Home Protection and Credit Reporting programs. .● Doubled card registration EBITDA from $10M to $20M in 18 months by improving product benefits.● Grew Home Protection revenue from $20M to $45M by expanding distribution partnerships from 2 to 25.Assistant Vice President, GE (Signature Group), Schaumburg IL. 1993 -1998● P&L responsibility for Card Registration and Home Protection products.Director, Call Center, GE (Signature Group), South Bend, IN. 1988 -1993● Led 500 person call center operation providing inbound/outbound/customer retention services..