Mark James Email & Phone Number

Wallasey, GB

• Resposible for worldwide marketing for LDRA. The key markets which we operate in are the US, Europe, India and Asia.
• Monitoring and development of the marketing strategy and continual assessment of the most effective marketing activities for LDRA worldwide.

• Management of the Central Support division of the company, which comprised of a team of 10 and a number of temporary staff. My role involved streamlining and centralising processes throughout the organisation using.
• Working within the Think Tank looking at ways of introducing new technologies both technical and business related.
• Development of the communication strategy within NTL, which involved close liaison with all business units.
• Chair of the Intranet User Group – The group were responsible for driving forward the Intranet within NTL, as this was the key communication mechanism within the company.

• Responsible for the effective marketing of a £5.2 million programme, as well as providing marketing advice to the local business community.
• Responsible for the development of the SRB marketing strategy and ensuring relevant and timely marketing collateral was delivered to promote the success of the programme. The key objective was to keep the local.
• Responsible for the monitoring of £1 million of SRB projects ensuring they delivered within the project scope.

• Promoted the use of new technology amongst the business and residential communities within Sefton.
• Development of the company branding strategies for both an IT company (SWITCH) and an opticians with 3 branches in Liverpool by utilising a number of different marketing techniques.
• Development and management of the customer databases, which resulted in highly targeted and effective direct marketing strategy.
• Organisation of a number of exhibitions designed to increase brand awareness of the two companies.

Masters, Marketing

2:1, Business Administration