Mark James Lane Email & Phone Number

Bradford, West Yorkshire, United Kingdom

Leeds, United Kingdom

Heading up the multichannel team for Ark Clothing I am responsible for all aspects of the website. I manage the web team and oversee Merchandising, Content, Photography, Social Media, Marketing and Design for Ark. My remit covers the following which I am involved in and supervise on a daily basis:- Line Management- Visual merchandising - Web development- Customer insight - Online marketing - Social Media management - Web analytics - Stock flow management -Technical/Systems management- Content management - Copywriting - Cross functional relationships and engagement - Customer focus- Change and process management - Coaching and line management - Critical path management - Events & Promotion management - User experience - SEO- Assisting PPC and affiliate marketing- Project management

Leeds, United Kingdom

As the team expanded this role has allowed me to focus my skills on improving the customer proposition for the Furniture and Outdoor departments. Working even more closely with the buying teams I created a bespoke critical path for Furniture range changes and managed this with support from my content assistant. Increased conversion by improving the customer journey across mobile, tablet and desktop devices. Constantly looked for ways to drive more traffic and page views ensuring that customers found the right products quickly. Utilised site analytics available to increase conversion, basket size and sales. Curated the on site search facility to produce relevant results for customers to improve conversion. Performed regular site checks ensuring that the customer journey and experience was optimised. Applied SEO techniques at product and category level to drive and increase traffic. Used customer insight and analytics to drive cross and up sells. Successfully launched a new swatch service on upholstery to improve conversion and combat potential returns. Assisted in marketing campaigns to raise awareness and promote the departments.

Leeds, United Kingdom

Managed the merchandising and content for the Home and Furniture departments with support from my content assistant. Increased conversion by improving the customer journey across mobile, tablet and desktop devices. Constantly looked for ways to drive more traffic and page views ensuring that customers found the right products quickly. Managed critical path data to ensure range changes landed on time. Utilised site analytics available to increase conversion, basket size and sales. Curated on site search facility to produce relevant results for customers to improve conversion. Performed regular site checks ensuring that the customer journey and experience was optimised. Applied SEO techniques at product and category level to drive and increase traffic. Used customer insight including customer feedback sessions and web analytics to drive cross and up sells. During this role the entire site went through a major taxonomy change and I played a key part in this project ensuring that the Home & Furniture categories were relevant to customers needs.

Leeds, United Kingdom

As the most experienced Merchandiser I was specifically requested to assist in the launch of the Asda Direct Music, Video, Games & Books department online.Working closely with my own team, the buying team and suppliers I helped build and launch the new department. Once up and running I maintained the MVGB department, regularly updating the online charts for Gaming/Music/DVDs and Books. I also regularly set up promotions and bundle offers for customers plus assisted with marketing requirements.I then trained and coached a new colleague to look after this department before moving back over to the Home departments.

Leeds, United Kingdom

During this role I looked after Merchandising and content for the Home, Toys and Outdoor categories launching Asda Directs first Outdoor/Gardening department online. I worked closely with the buying teams to revamp and rejuvenate the Home category including the launch of the Elegant Living range which I played a key part in. I set up and managed several large online events including the Home Event, Big Toy Sale and worked closely with marketing to produce email campaigns and marketing leaflets. I also worked very closely with the catalogue/design teams to assist in the production and launch of the Home and Outdoor catalogue.

Leeds, United Kingdom

During this role I was promoted to the next level. This role covered both Merchandising and Content managing. Working as part of a small team I ensured that the Electricals department on Asda Direct was optimised to drive traffic and sales whilst ensuring that the customer journey was smooth and relevant. I set up and managed all promotions and events working closely with marketing teams on email campaigns and direct marketing.Using analytics and customer insight data I regularly updated the cross sell functionality to market cross and up sells on product pages. Regularly in contact with suppliers and the buying department I maintained the product pages introducing rich content where possible and improved product views, conversion and sales.

Leeds, United Kingdom

This role included looking after various departments on the Asda.com grocery home shopping site. During my role I worked closely with buying departments and suppliers to update and add new products/content on to the website.

During this time I worked solely as a freelance designer producing several designs for Greeting cards and stationery which were published and sold worldwide for various companies including Paperchase. I worked on various ranges including Phizz and Paper Planet. Throughout my career I have continued to produce art and design.