Mark Jansen Email & Phone Number

Oirschot

Oirschot

Eindhoven Area, Netherlands

- Responsible for turnover and integrated margin of respective product portfolio on a global level.- Manage global BU product portfolio and evaluate market potential for new products.- Initiate and manage the Product Engineering Process (PEP), Commercial Requirements Specification (CRS) and manage and support all defined process steps.- Define price strategy for products and portfolio; define prices for new products following value based pricing process.- Analyze market and market trends and identify end-user/customer needs.- Monitor competitor products and conduct regular benchmarks (specification, USP, pricing).- Create and be in charge of product messaging, positioning, features, benefits and USPs for end-users and customers.- Actively work on defining BU global product and marketing strategy.- In charge of initiation, creation and final deliverable, of all product related documentation as engineering specifications, datasheets etc.- Ensure certification of relevant products according to official standards and do standardization work (working with norm institutes).

Responsible for the strategy, direction, channel approach, results and go to market for Personal Care and Health and Wellness products within the Consumer Lifestyle department.Tasks in this position include: business planning, competition and consumer analyses, implementation and evaluation of the marketing approach for the short and long term. Initiating promotions and use of the complete marketing mix for this. Maintain in contact with Philips customers and partners.Lead a team of marketing specialists as project manager for ATL/ BTL campaigns and product introductions

Responsible for the relaunch of the Samsung notebooks in Belgium. And in general responsible for revenue, margin and market share’s of this product line. Tasks in this position include, product launches, campaigns, pricing, channel strategy, media strategy and the lead of a team of 3 people (Marketing Specialist, Product Specialist and a Demand Analyst. In this position the first contact for the Benelux management and the head office in Korea and EMEA. During 2 years we doubled in market share (GfK)

Amstelveen

Responsible for revenue, margin and market share’s of these product lines. Tasks in this position include: Business Development, Pricing, Go to Market, initiation of promotion’s, forecasting and introduction of new products in The Netherlands, product training to B2B end users, resellers and wholesalers in the Netherlands for desktop pc’s, notebook pc’s and accessories.

Utrecht Area, Netherlands

Responsible for revenue, margin and market share’s of this product lines. Tasks within this position: Business Development, Pricing, Go to Market, initiate promotions, forecasting and introduction of new products in the Netherlands, giving product training to the big retail companies, B2B end users, resellers and wholesalers in The Netherlands for Consumer desktop pc’s, notebook pc’s and accessories.

Utrecht Area, Netherlands

Within the Category Management team responsible for the two main supply chain programs (HP Today! and HP Flex). These two supply chains are the most important supply chains to market the PSG products (desktop pc’s, workstation pc’s and notebook pc’s).With regard to HP Flex responsible for the introduction of this supply chain in The Netherlands. Tasks included: development of the Go To Market plans and improvement of the supply chain with the main target of maximising the pc sell out.With regard to HP Today! responsible for product selection, pricing and availability. This job demanded knowledge and understanding of Marketing as well as Supply Chain Management.

Gouda

Final chain in the Compaq supply chain towards the customer and/or business partner. Responsible for all logistical issues of resellers, wholesalers and global accounts. From November 2002 till April 2003 I was the acting Business Operations Manager.

Bachelor, Hts Logistieke Technische Vervoerskunde - Polytechnic

Maritime Officer (Stuurman En Werktuigkundige)