Mark Rossi Email & Phone Number

California, United States

Fairfield, Ca, Us

Managed $32M VMS contract manufacturing business, from the daily communication with the production facility and clients to leading the new products cross functional commercialization team. Reported directly to the EVP of Sales and Marketing. Delivered a 3.5% revenue boost and a robust sales pipeline by implementing a comprehensive customer acquisition strategy that combined traditional relationship building, strategic trade show presence, and cutting-edge digital marketing tactics. Managed cross-functional commercialization team from product development to commercialization, reducing commercialization time from 12 to 8 months. Negotiated favorable contracts, amendments and renewals, aligning with business strategies. Partnered with the Quality team to implement robust food safety and regulatory compliance protocols, leading to zero product recalls and increased customer confidence.

Fairfield, Ca, Us

Supported the Jelly Belly brand initiatives through management of bulk and hanging bags lines. Worked with Warner Bros on the Harry Potter licensed items. Led cross-functional team supporting development and launch of new products. Directed and oversaw label and packaging development. Developed new licensed products, adding incremental revenue of $3.7M. Managed cross-functional project commercialization team from product inception to commercialization, reducing commercialization time by 20% and consistently meeting timelines. Built the business case for a branded vitamin line, receiving approval from the Board of Directors to move forward with development, with potential to add $500M in revenue in year one. Collaborated with global and domestic Supply Chain to meet supply demand during the unprecedented pandemic, resulting in a business shift and growth.

Lathrop , Ca, Us

Developed and managed brand positioning and marketing for the Sunnyside Farms Brand. Led cross-functional team supporting the development and launch of new products. Directed and oversaw all label and packaging development. Managed and onboarded co-packing vendors. Managed Co-pack manufacturers, producing Sunnyside Farms branded items, with no product recalls and 96% fulfillment. Successfully launched new yogurt flavors, increasing distribution by 3%. Prepared customer annual reviews and sales presentations for account managers, making recommendations and highlighting areas of opportunity.  Completed regulatory mandated label updates for 300 items, reducing obsolete packaging costs by 60%.

Lathrop , Ca, Us

Led operations for 32M gallon, SQF level 3, fluid milk processing facility and refrigerated supply chain operation with 120 employees serving over 300 retail grocery stores. Developed annual budget, monitored expenditures and $1.3M capital budget. Managed Vendor and Co-packing relationships and expectations. Led team to organic certify facility, managing capital project to add organic processing to facility, achieving $750K saving to retailer / owners. Successfully implemented lean manufacturing and continuous improvement methodology, reducing down time by 3%. Leveraged business partners to maximize distribution efficiencies, savings $125K annually. Reduced production and warehousing staffing, increasing productivity and savings over $100K. Reduced distribution staffing increasing productivity, lowering transportation costs resulting in $360K savings.

Successfully founded and grew a commercial and private lines insurance agency from inception. Implemented and executed sales and marketing strategies including referrals, networking, cold calling and direct mail. Provided expert financial advice and customized insurance solutions to clients. Managed all day-to-day aspects of a small business. Managed all aspects of business operations, including client onboarding, policy renewals, and claims processing, resulting in a retention rate of 95%. Executed market plan, of prioritizing existing customers, encouraging referrals and building strategic partnerships resulting in double digit growth.

Lathrop , Ca, Us

Managed $15.2 million co-packing business. Customers included Kroger Food 4 Less, Stater Bros, Unified Grocers, and Foster Farms Dairy. Analyzed and reviewed customers business. Presented recommendations based on National trends, IRI, demographics, and company objectives. • Created production efficiencies resulting in annual savings of $143,000• Acquired new customers, increasing ice cream revenue by $250,000• Developed a control label for yogurt and ice cream, resulting in sales increase of 350,000 case

Lathrop , Ca, Us

Key account manager for Save Mart Supermarkets, private label grocery and dairy programs. Called on multiple buyers to present new items and develop promotional calendars. Analyzed business and made recommendations based on IRI , store demographics, buyers goals and company objectives. • Developed promotion calendars resulting in private label sales increase of 5.4%• Created a cross-dock program resulting in the sale of an additional 60 trucks • Successfully supervised 7 territory managers and a space management specialist