Crimson's IT solutions practice unites clients’ people, processes and technology to solve their toughest business challenges.We are famous for leveraging Microsoft technologies to build intelligent customer experiences, optimising business processes so that automation can do the heavy lifting and unlocking data to provide actionable insights.Crimson has particular expertise in the higher education, homebuilder, housing association and local government sectors.Crimson’s IT recruitment services simplify the recruitment process, helping hiring managers find the best contract and permanent IT talent in established and emerging disciplines.Clients and candidates alike continue to choose Crimson because of three specific reasons:► A commitment to keeping promises and delivering first time, supported by a £1M investment in relationship management technology.► An unparalleled network and expert market insight from over 20 years’ sector experience.► A world-beating level of friendly service borne out by a world-beating Net Promotor Score.Crimson is part of Nash Squared, a £1bn revenue technology recruitment and IT outsourcing company.Key achievements► Being part of the senior leadership team the grew the business 68% in 3 years, leading to Crimson's £15M acquisition by the Harvey Nash Group.► Responsibility for developing and formalising the marketing plan, budget and team structure.► Developing the marketing strategy and launching a SaaS product.► Launching an annual technology conference that's now attended by over 150 senior business leaders, leading to numerous new business opportunities and elevating Crimson's brand among clients and partners. ► Introducing an inbound marketing strategy that consistently generates over £1M in sales pipeline revenue each year.► Developing high value content that establishes Crimson's though leadership status in key industry verticals.

Columbus is widely recognised as a global leader in maximising efficiency and business performance for companies within the food, manufacturing and retail industries. With deep industry expertise Columbus knows how to make clients more successful by adapting and implementing proven Microsoft-based solution sets for immediate business impact.As UK marketing manager I was responsible for leading the UK marketing team, planning and implementing the marketing plan to meet sales objectives.Key successes included:► Organising a global rebrand into the UK.► Introducing an integrated social media and content strategy.► Developing a digital marketing strategy that significantly increased qualified leads from this channel.

Technology Management is a Microsoft Dynamics ERP and Pegasus Opera partner that specialise in supporting small and midsize manufacturers with their accounting and back-office systems.I joined the company when they were turning over less than £2M and hadn't previously employed a marketer. Even during some tough economic times we managed to achieve growth and win some impressive clients. I'll always be grateful for how James and the team gave me enough free reign to learn, experiment and figure out how B2B marketing works. Acheivements I'm particularly proud of include:► Being an early adopter of business blogging, helping the company to establish itself as a thought leader, while dominating several important search engine rankings.► Overhauling the brand and giving the company a much more professional look that appealed to its target audience.► Introducing a busy programme of events, including an annual Technology Expo.► Increasing the number of inbound leads generated from the website.► Securing several rounds of marketing funds from both Microsoft and SAP.► Managing an internal telemarketing function that helped to build a rich set of data about our target audience.