Mark Copeland Email and Phone Number
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Pragmatic product and digital innovation, marketing, strategy, and sales leader with track record of sales and profit impact on three continents:- Drove +$1,040 million sales growth and +$310 million profit growth across career to date- Launched over 66 new innovations - products, services and programs. - 8 successful M&A transactions/ strategic partnerships - enterprise value over $200 million- Grew P&Ls in US, Europe, LATAM and Asia. - Coached and developed talent, many of whom have gone on to C-suite level roles- Deep experience in worldwide B2B products and services, consumer products, retail, and strategy consulting. Large companies, small companies; public, private, and private equity-owned companies.Worn many hats: Chief Product Officer, Chief Digital Officer, Chief Strategy Officer, Chief Marketing Officer; M&A LeadSkills: B2C, B2B, CPG and Retail Marketing; Advertising, digital and offline; Strategic Planning; New Product Development; M&A - Mergers & Acquisitions; Development and Commercialization; P&L Management; Product Marketing & Management; Team Leadership (teams 5-45); Coaching/Mentoring; General Management - led teams of marketing, supply chain, sales, finance, Global Marketing; Multicultural Marketing/Hispanic Marketing; Media Strategy & Planning; Sales - regional, national, global accounts; Category Management; Market Research; Shopper Insights; Analytics/Business Intelligence; Consulting - marketing strategy consulting firms; Retail Merchandising; Pricing Strategy; Database Marketing; Digital and Direct Marketing; Digital Strategy; PR; Marketing Communications; E commerce; Demand & Lead Generation, Marketing Automation; Data Analytics; Eloqua; HubSpot; Drupal; WordPress; SEO, SEM, PPC, Social.
Perkinelmer
View- Website:
- perkinelmer.com
- Employees:
- 6377
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Commercial Growth Leader. Svp - Analytical SolutionsPerkinelmerCharlotte, Nc, Us
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Svp, Chief Strategy, Innovation And Marketing OfficerOsmose Utilities Services, Inc. 2020 - PresentPeachtree City, Ga, UsInnovation and strategy executive leader for EQT private equity-owned critical infrastructure services provider to electrical utilities and telecom providers. Reporting to CEO and leading digital and physical product and service innovation, R&D, M&A and strategy, as well as marketing. Leading plan to continue to drive double digit revenue and EBITDA growth in USA, Canada, Australia, New Zealand, UK and Europe. -
Svp, Chief Innovation And Marketing OfficerDiversey 2018 - 2020Fort Mill, South Carolina, UsReported to CEO of $2.6B manufacturer of hygiene solutions for Professional I&I and Food & Beverage industries with a presence in over 70 countries worldwide. Diversey was majority-owned by Bain Capital private equity at the time, now part of Solenis. Led Global Marketing, Research & Development, Customer-Facing Digital IoT products, M&A, Strategic Pricing and Commercial Excellence• Part of leadership team that grew EBITDA over 30% to nearly $400m in less than two years in face of currency and commodity headwinds and Covid. • Restructured 320 employee global marketing and R&D teams to create leaner COE structure to support five global regions and drive innovation and Internet of Things efficiencies using global technology hubs. • Focused M&A pipeline to new strategy and defined pipeline of close-in and longer term targets based on strategy filters. Closed or initiated three successful bolt-on transactions for over $90 million EV.- Created strategy for connected IoT devices and tools based on extensive customer insights studies to deliver enhanced customer experience and value propositions • Led strategic pricing function to deliver new tools to commercial teams to analyze pocket margin, profit leakage and improve deal desk efficiencies. • Rebuilt company digital marketing approach and web presence based on 67 country tailored websites built on one common Drupal backend with HubSpot, Hootsuite, Salesforce.com marketing stack -
Chief Marketing Officer & Senior Vice President Product InnovationRestaurant Technologies 2015 - 2018Mendota Heights, Mn, UsPart of the executive team of this Private Equity-owned business that doubled EBITDA, increased the customer base by 25% in three years and launched a disruptive innovation platform in AutoMist, resulting in a successful sale of the business from Aurora Capital Partners to Goldman Sachs with significant ROI and multiple expansion.Reporting to the CEO, I led product development, strategic marketing, branding, value proposition, demand generation, digital strategy and digital marketing to drive sales productivity and profitable growth. In less than three years my team created >$30 million of Closed/WON revenue and a >$60M marketing-sourced pipeline with ROI on marketing spend of>200%. We also rebranded the entire company and expanded the product portfolio with AutoMist and Internet of Things (IoT) based solutions for customers.Restaurant Technologies provides the leading automated solution for storing, handling, and disposing of frying oil. It eliminates handling safety concerns, reduces packaging waste thrown out in dumpsters, outsources the whole oil management process and turns used cooking oil to turn into sustainable biodiesel.Total Oil Management also gives customers enhanced visibility and measurement through IoT dashboards and reporting and alerting tools - such as the Fryer Filtration Monitoring service.New AutoMist, winner of the NRA 2016 Kitchen Innovation award also revolutionizes another dangerous task in commercial kitchens: hood cleaning. It eliminates the need for messy, inefficient hood cleaning crews and keeps kitchens safer from catastrophic fires every day, 24/7. Launched in 2016, major customers such as McDonald's, Texas Roadhouse, PF Chang's are rolling it out.Restaurant Technologies' customers include: McDonald's, KFC, Jack In the Box, Burger King, Albertson's, White Castle, Shake Shack, Sodexo, Bloomin' Brands, Applebee's, Wegman's, Marriott, Compass, Aramark, Avendra etc. -
Vp Of Marketing, Institutional - Hospitality, Healthcare & CommercialEcolab 2011 - 2015St. Paul, Mn, UsVice President leading marketing strategy and execution for the $680m Hospitality, Healthcare and Commercial business segment of Ecolab's North American Institutional business. Responsible for Lodging, Long Term Care, Acute Care, Commercial, Recreation and Government customer verticals and Laundry, Cleaning, Hand Hygiene, Floor Care and Water product platforms. Team of 38. -
Vice President Customer Management, Member Of The Board Of DirectorsMetro/Makro Cash And Carry 2009 - 2011Duesseldorf, DeMakro UK division of Metro Group - Member of Board of Directors, reporting to CEO of UK - responsible for marketing and customer development and legally responsible for P&L of $1.2 billion country subsidiary. Responsible for transformation of company into customer-focused, multichannel organisation. Team of 43. -
Senior Marketing Director - Air Care, EuropeSc Johnson 2006 - 2008Racine, Wi, UsResponsible to Managing Director, Marketing, Europe for P&L, advertising, equity building, innovation and strategic planning for the $500+ million air freshener business in Europe, Mexico, Australia and Japan. Led team of 18. -
Senior Marketing DirectorSc Johnson 1991 - 2008Racine, Wi, UsMarketing and sales positions of increasing responsibility in USA and Europe over 17 years
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Marketing Director - Air Care, UsaSc Johnson 2000 - 2006Racine, Wi, Us(Racine, Wisconsin). Responsible to Vice President for P&L, product development and launch, advertising, strategic and operational planning for five segments.
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Marketing Director - Hispanic MarketingSc Johnson 2000 - 2002Racine, Wi, UsIn addition to Air Care business portfolio, also responsible to President of North America for Hispanic Marketing for three divisions - Air Care, Home Cleaning, Home Storage. Drove sales increases over 40% in Hispanic customer segment with superior ROI to Anglo investments.
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Senior Brand ManagerSc Johnson 1998 - 2000Racine, Wi, UsResponsible for new product development, advertising, P&L, strategic and operational planning for Glade Plug-Ins and Scrubbing Bubbles brands.
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Corporate Account Business ManagerSc Johnson 1997 - 1998Racine, Wi, UsResponsible to Sales Business Team Director for personal care sales and business development at 3 Safeway divisions on the West Coast and category management and strategic planning for all businesses at Safeway across 9 divisions - grew personal care portfolio sales +40%
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Brand Manager - WindexSc Johnson 1994 - 1997Racine, Wi, UsResponsible for P&L, marketing mix and innovation for the largest brand acquired from Bristol-Myers in the USA - increased market share +20 points and profits nearly +50%
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Brand Manager - Mr MuscleSc Johnson 1993 - 1994Racine, Wi, UsSC Johnson, United KingdomMr. Muscle Cleaners, Raid Insecticides.
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Assistant Brand ManagerSc Johnson 1991 - 1993Racine, Wi, UsSC Johnson United KingdomToilet Duck, Raid Insecticides - more than doubled sales and profits. Launched pan-European products.
Mark Copeland Skills
Mark Copeland Education Details
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University Of CambridgeHistory -
Oundle School
Frequently Asked Questions about Mark Copeland
What company does Mark Copeland work for?
Mark Copeland works for Perkinelmer
What is Mark Copeland's role at the current company?
Mark Copeland's current role is Commercial Growth Leader. SVP - Analytical Solutions.
What is Mark Copeland's email address?
Mark Copeland's email address is ma****@****sey.com
What is Mark Copeland's direct phone number?
Mark Copeland's direct phone number is +165179*****
What schools did Mark Copeland attend?
Mark Copeland attended University Of Cambridge, Oundle School.
What are some of Mark Copeland's interests?
Mark Copeland has interest in Education, Children.
What skills is Mark Copeland known for?
Mark Copeland has skills like Cross Functional Team Leadership, Strategy, Marketing Strategy, P&l Management, Product Development, Market Research, Management, Marketing, Business Strategy, Customer Insight, Leadership, Competitive Analysis.
Who are Mark Copeland's colleagues?
Mark Copeland's colleagues are Delvis Parra, Dror Hayou, Sterling Reid, Ricky Anderson, Sabine Reynaud, Sachin Khilari, Jerry Sellors.
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