Mark Copeland Email & Phone Number

Charlotte, Nc, Us

Peachtree City, Ga, Us

Innovation and strategy executive leader for EQT private equity-owned critical infrastructure services provider to electrical utilities and telecom providers. Reporting to CEO and leading digital and physical product and service innovation, R&D, M&A and strategy, as well as marketing. Leading plan to continue to drive double digit revenue and EBITDA growth in USA, Canada, Australia, New Zealand, UK and Europe.

Fort Mill, South Carolina, Us

Reported to CEO of $2.6B manufacturer of hygiene solutions for Professional I&I and Food & Beverage industries with a presence in over 70 countries worldwide. Diversey was majority-owned by Bain Capital private equity at the time, now part of Solenis. Led Global Marketing, Research & Development, Customer-Facing Digital IoT products, M&A, Strategic Pricing and Commercial Excellence• Part of leadership team that grew EBITDA over 30% to nearly $400m in less than two years in face of currency and commodity headwinds and Covid. • Restructured 320 employee global marketing and R&D teams to create leaner COE structure to support five global regions and drive innovation and Internet of Things efficiencies using global technology hubs. • Focused M&A pipeline to new strategy and defined pipeline of close-in and longer term targets based on strategy filters. Closed or initiated three successful bolt-on transactions for over $90 million EV.- Created strategy for connected IoT devices and tools based on extensive customer insights studies to deliver enhanced customer experience and value propositions • Led strategic pricing function to deliver new tools to commercial teams to analyze pocket margin, profit leakage and improve deal desk efficiencies. • Rebuilt company digital marketing approach and web presence based on 67 country tailored websites built on one common Drupal backend with HubSpot, Hootsuite, Salesforce.com marketing stack

Mendota Heights, Mn, Us

Part of the executive team of this Private Equity-owned business that doubled EBITDA, increased the customer base by 25% in three years and launched a disruptive innovation platform in AutoMist, resulting in a successful sale of the business from Aurora Capital Partners to Goldman Sachs with significant ROI and multiple expansion.Reporting to the CEO, I led product development, strategic marketing, branding, value proposition, demand generation, digital strategy and digital marketing to drive sales productivity and profitable growth. In less than three years my team created >$30 million of Closed/WON revenue and a >$60M marketing-sourced pipeline with ROI on marketing spend of>200%. We also rebranded the entire company and expanded the product portfolio with AutoMist and Internet of Things (IoT) based solutions for customers.Restaurant Technologies provides the leading automated solution for storing, handling, and disposing of frying oil. It eliminates handling safety concerns, reduces packaging waste thrown out in dumpsters, outsources the whole oil management process and turns used cooking oil to turn into sustainable biodiesel.Total Oil Management also gives customers enhanced visibility and measurement through IoT dashboards and reporting and alerting tools - such as the Fryer Filtration Monitoring service.New AutoMist, winner of the NRA 2016 Kitchen Innovation award also revolutionizes another dangerous task in commercial kitchens: hood cleaning. It eliminates the need for messy, inefficient hood cleaning crews and keeps kitchens safer from catastrophic fires every day, 24/7. Launched in 2016, major customers such as McDonald's, Texas Roadhouse, PF Chang's are rolling it out.Restaurant Technologies' customers include: McDonald's, KFC, Jack In the Box, Burger King, Albertson's, White Castle, Shake Shack, Sodexo, Bloomin' Brands, Applebee's, Wegman's, Marriott, Compass, Aramark, Avendra etc.

St. Paul, Mn, Us

Vice President leading marketing strategy and execution for the $680m Hospitality, Healthcare and Commercial business segment of Ecolab's North American Institutional business. Responsible for Lodging, Long Term Care, Acute Care, Commercial, Recreation and Government customer verticals and Laundry, Cleaning, Hand Hygiene, Floor Care and Water product platforms. Team of 38.

Duesseldorf, De

Makro UK division of Metro Group - Member of Board of Directors, reporting to CEO of UK - responsible for marketing and customer development and legally responsible for P&L of $1.2 billion country subsidiary. Responsible for transformation of company into customer-focused, multichannel organisation. Team of 43.

Racine, Wi, Us

Responsible to Managing Director, Marketing, Europe for P&L, advertising, equity building, innovation and strategic planning for the $500+ million air freshener business in Europe, Mexico, Australia and Japan. Led team of 18.

Racine, Wi, Us

Marketing and sales positions of increasing responsibility in USA and Europe over 17 years

Racine, Wi, Us

(Racine, Wisconsin). Responsible to Vice President for P&L, product development and launch, advertising, strategic and operational planning for five segments.

Racine, Wi, Us

In addition to Air Care business portfolio, also responsible to President of North America for Hispanic Marketing for three divisions - Air Care, Home Cleaning, Home Storage. Drove sales increases over 40% in Hispanic customer segment with superior ROI to Anglo investments.

Racine, Wi, Us

Responsible for new product development, advertising, P&L, strategic and operational planning for Glade Plug-Ins and Scrubbing Bubbles brands.

Racine, Wi, Us

Responsible to Sales Business Team Director for personal care sales and business development at 3 Safeway divisions on the West Coast and category management and strategic planning for all businesses at Safeway across 9 divisions - grew personal care portfolio sales +40%

Racine, Wi, Us

Responsible for P&L, marketing mix and innovation for the largest brand acquired from Bristol-Myers in the USA - increased market share +20 points and profits nearly +50%

Racine, Wi, Us

SC Johnson, United KingdomMr. Muscle Cleaners, Raid Insecticides.

Racine, Wi, Us

SC Johnson United KingdomToilet Duck, Raid Insecticides - more than doubled sales and profits. Launched pan-European products.

Ba, Ma, History

Education record