Mark Craig Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Worked with Product Managers, Software Engineers and Applied Scientists to build next generation multi-channel communication and reporting tools to improve Seller and Vendor self-service engagement using Machine Learning models.

Seattle, Wa, Us

Drove Global Vendor Self-Service operational planning, prioritizing tech investments to drive key customer experience improvements. Launched new capabilities to nudge vendors to perform key business actions across key web placements. Defined new engagement strategies for small to medium size vendors through technology automation and account management.

Denver, Co, Us

Mark was recruited as the VP of Product Management and advanced to the Senior Vice President role in less than 1 year after successfully transforming the product portfolio. He has led teams through all phases of the product development and product management lifecycle and created strategies to improve product and service delivery to the market.Mark has been able to tremendously impact the effectiveness of the Product Management Group through his efforts in many areas:-------------------------------------Organizational Leadership------------------------------------- ✓ Driving an ROI solutions focus to make the most of all vital business resources and human capital ✓ Infusing a commitment to online user workflows and responsive design principles to revamp the User Experience (UX) Team ✓ Guiding the adoption and execution of Agile development practices to find the "sweet spot" between user story re-factoring and functional design ✓ Reducing time and budget requirements by setting a proper development and release cycle cadence----------------------------------------------------Product Development & Management---------------------------------------------------- ✓ Fueling annual recurring revenue growth by re-aligning the product portfolio and creating new data products as well as mobile solution development (iOS/Android) ✓ Integrating a portfolio of 10+ products into 3 core SaaS offerings ✓ Accelerating the frequency of product innovation and feature releases ✓ Boosting Net Promoter Scores (NPS) by 10-30 points

Austin, Texas, Us

Mark was brought in to lead an organization of approximately 50 engineers, product managers, architects, as well as quality assurance and release engineers in the development and evolution of an innovative SOA-based business process composition framework. After driving innovation in this product development group, Mark took on the challenge of optimizing the application integration architecture. Mark and his team were able to deliver breakthroughs in a number of strategic areas, including:---------------------------------------SaaS Product Development---------------------------------------✓ Designing and guiding the market launch of new, SaaS-based on-demand and on-premise application integration products in less than 3 years✓ Accelerating the release cycle so that even on-premise solutions had value-added updates every 4 months✓ Creating and then productizing Foundation Pack, which enabled businesses to streamline the custom integration of Oracle modules and solutions----------------------------------------------Market Share & Revenue Growth----------------------------------------------✓ Triggering critical market share gains versus SAP through the development of integrated, out-of-the-box platform solutions✓ Generating $9M in new revenue in 2009 for Foundation Pack and contributing to major sales of Middleware and other core products----------------------------------------Development Enhancements----------------------------------------✓ Cultivating technology partnerships, evaluating OEM relationships, and examining potential acquisitions to bolster in-house engineering capabilities✓ Incorporating new UI technologies for Web Services as well as mash-up development techniques✓ Implementing Scrum-based development practices complete with storyboards, sprints, and product demonstrations✓ Cutting the product delivery cycle time up to 75%

Austin, Texas, Us

Mark was recruited from Oracle Australia to serve in a key product management role. He was promoted to Group Product Manager in 2004 and again to Product Management Director for the Application Integration Architecture Group in 2006. He oversaw a senior-level team of technical product managers and product strategy managers deployed internationally. Highlights of this time period include:------------------------------Change Management------------------------------✓ Transforming the QA team by adopting a global business model, increasing test automation, which combined to improve test completion rates to 100% while lowering the total cost structure✓ Serving as an advocate for change with the senior executive team, gaining their full buy-in and approval for key feature requirements---------------------------------Strategic Presentations---------------------------------✓ Conducting consulting sessions and briefings with Industry Analysts such as Gartner, Forrester, and AMR on Oracle's application integration architecture initiatives✓ Leading the presentation of product enhancements at 8 Oracle Industry Conferences✓ Serving as a key product evangelist within Oracle to foster new product release uptake, whose successes were used by sales and marketing to build the value proposition for external customers-------------------------Product Solutions-------------------------✓ Leading the delivery of the next-generation Fusion Applications Business Process Management Framework✓ Driving the enablement of complex, multi-user capabilities by unifying Fusion application technologies and processes✓ Enhancing the Oracle E-Business Suite customer experience by improving the new Oracle Workflow functionality

Austin, Texas, Us

Mark initially joined Oracle Australia as an Associate Consultant. He was quickly promoted to a Senior Consultant, guiding the rollout of new applications and managing client engagements across the Asia-Pacific region. Mark evangelized Oracle software products internally and with client stakeholders. He also represented Oracle Asia-Pacific as the Business Process Technology SME forOracle Applications 11i testing and product rollout, providing expert guidance toearly adopter customers. Highlights include:------------------------------------Relationship Management------------------------------------✓ Working with Merrill Lynch Australia to be the first to take up a flagship application release✓ Strengthening the long-term relationship with Merrill and gaining 2 new consulting project wins✓ Increasing the adoption of Oracle solutions to drive incremental licensing revenue-------------------------Honors & Awards-------------------------✓ Earning the Outstanding Consulting Award (Q4 FY 1999) by providing stellar clientservice and solutions to a key customer, ensuring future Oracle opportunities

In this role, Mark interviewed business users and line workers to rationalize the implementation of SAPFinancials modules and the development of a strategic Manufacturing Execution System (MES). He consulted with SAP regarding the functional configuration of Financials modules tostreamline the accounting close of the General Ledger set of books. Mark also prepared SAP Reports in ABAP, created Oracle Forms, and developed programs in PL/SQL. Highlights from this time include:---------------------------------------MES Algorithm Optimization---------------------------------------✓ Solving a major flaw in the MES algorithm that required simultaneous equations to calculate the exact mixture for adding multiple ingredients with very tight specifications by applying Gaussian Elimination techniques

Master Of Business Administration (Mba), Business Strategy, Strategic Marketing

Bachelor Of Science / Bachelor Of Commerce, Biochemistry, Accounting, Chinese