Providing product, marketing and strategy consulting services the areas of media and entertainment and maps, navigation and location-based services.

Helped redefine live video with a pivot to first mile edge compute and hybrid:cloud workflows for streaming TV, by enabling enhanced processing for video and metadata, graphic overlay, and advertising for monetization. My role included providing leadership for product and product marketing, including positioning, messaging, packaging, pricing/licensing, sales enablement, strategy, partnerships and more.

Responsible for managing B2B(2C) streaming product, with the goal of driving product through thought leadership, utilizing Quickplay’s live/linear/VoD end-to-end platform, including ingest, processing, distribution, and syndication for service providers and content programmer customers (delivering content on their behalf). Partnered with 3rd parties, such as YuMe, to enable monetization through national, regional, local and personalized advertising. Also, lead product strategy, definition, and development into commercial spaces, such as hospitality, education, digital signage, surveillance, onboard entertainment, and tele-health.Quickplay was acquired by AT&T Entertainment Group in 2016 and used to power the companies DirecTV Now OTT offer, while also managing B2B customers, such as Fox LatAm OTT, AT&T U-verse TVE, Rogers TVE and HOOQ SVOD. Quickplay Media provided managed services for the distribution of premium multi-screen video to IP-connected devices. In 2020, with PE backing from Highview Capital Partners buys Quickplay, a company specializing in distributing video content to connected devices, from AT&T Entertainment and Mobility. Quickplay end-to-end services were used to rapidly launch DirecTV Now and Watch TV, while and modular components aided in the launches of AT&T TV and HBO MAX.

Member of Group Function Technology with the objective of finding inflection points and driving the use of emerging technologies into the area of media, typically beyond current product scope. Focus areas include the evolution and trends in video for OVP/OTT, CTV, Cable and Advertising (looking into SSP's, exchanges, and DSP's). Other areas of interest included, cloud, CDN, IPTV, mobile video, OTA, hybrid, DRM, multiscreen, cDVR, broadcast & media managed services, recommendations, analytics, OSS/BSS & IoT.Member of CableLabs Real-time Event Signaling and Management (ESAM) working group, outlining API's for real-time processing and decision making to fill ad breaks.

Member of the Americas CTO office, supporting cable operators. Responsible for multiscreen video and advertising strategy for connected devices in MVPD’s.

Oversaw all marketing activities for the Vusion content delivery platform (SaaS) for end-to-end delivery of high definition video over the open Internet (OTT).

Responsibility for all aspects of marketing, inbound and outbound: redefined product capabilities and the corporate brand (from ICTV).

Initially led product management, but grew over time to include external marketing and partnerships at Terayon Communications Systems (the leading vendor of digital video networking and applications technology to the cable, satellite, broadcast and telco sectors) driving over 50% of BU revenue through partners and defining products and licensing models that drove over 300% total annual revenue growth, ultimately leading to the company's acquisition by Motorola.

Led product management for the MediaBase Video Server. Target markets included broadcast, archiving, training and distance learning. The success of the MediaBase Video Server led to a VC backed spin out into Kasenna, where I was a founder and Director of Product Marketing.

Etak was an independent US-based vendor of automotive navigation system equipment, digital maps, and mapping software. In its time, it was a pioneer in commercializing automotive navigation systems and digital mapping, technologies that have since entered the mainstream. My roles included Map Digitizer, Process Engineer, CD Producer (European navigation disks, partnered with Michelin and Sony, as well as a special project producing a map disk for the Americas Cup, seaming land maps with NOAA charts) and culminated in Product Management of a white-box product that was born as the original Yahoo! Maps.