There’s no art without craft.I create brands. Over the last 20 years I have built teams, led major projects for start-ups and multi-nationals, and have executed brand implementation across multiple platforms and touchpoints. I start with the essence of the brand then consider every possible interaction a person may have with it and make sure what I develop is simple, flawless, and memorable. I take great joy in the systems aspect of design but never at the expense of whimsy. I love what I do and there is no greater satisfaction than bringing to life what I create with my teams and clients. The opportunity to work with like-minded creative and business leaders is exactly what I seek.For the past 20+ (cough cough) years I have been helping my clients to go gourmet, pump gas, imbibe duty free, recognize donors, direct visitors, educate palates, capture memories, go green, play the odds, send season’s greetings, eat out and procrastinate going the gym. (there’s always tomorrow, yes?).I bring a wealth of experience with an understanding of environmental and commercial identity design, retail design strategies, multi-channel branding, brand asset management, wayfinding & signage, exhibit and interpretive graphics, donor recognition programs, design for print, and construction techniques of environmental brand programs.My client experience is as diverse as the spectrum of disciplines I work in and range from the small to the large (and everyone in-between); from architects and design firms, to institutions and corporations, to towns and cities, to independent organizations and individuals.Specialties: Commercial identity designRetail design strategiesMulti-channel brandingBrand asset managementWayfinding & signageExhibit and interpretive designDonor recognitionConstruction techniques of environmental programs.Print designSport apparel designGeneral graphic design