Mark Jensen Email & Phone Number

Saint Paul, Mn, Us

Austin, Tx, Us

Lead a team of product marketing managers who manage a global portfolio of 40+ products. - Lead a cross-team initiative to develop positioning and messaging and a worldwide go-to-market strategy for artificial intelligence (Chat GPT, Azure Open AI) across all ERP platforms. Leading the execution of the GTM including digital, existing customer and new customer marketing plans. - Collaborated across marketing and product management to work with my team in the delivery of 15 refreshed and updated positioning and messaging documents for products, including ERP, Cloud BI, Document Management, AI, Workflow Automation, Configure/Price/Quote, eCommerce, and Shipping. - Lead all pricing evaluation and decision-making processes for the company including the management and facilitation of the executive pricing committee meeting. - Lead product evangelist for the portfolio participating in keynote and main stage presentations at customer, partner, and demand generation events to tell our product stories. - Led a cross-product team in developing go-to-market strategies to market and sell this portfolio of products worldwide. - Participate in industry analyst reviews with Gartner, Forrester, IDC, and other technology analyst firms. Participated in the execution of two Garter MQ processes where Epicor was designated a leader for ERP software both times. I've also participated in multiple Forrester Wave and IDC Marketscape reports. - Participated in the acquisition and onboarding of four companies. One for Business Intelligence, one for Financial Planning & Analysis software, one for PIM/Commerce software and one for inventory planning and optimization software. Lead the development and execution of the positioning and messaging and go-to-market strategies for all acquired companies.

Redmond, Washington, Us

Lead Security and Business Continuity projects across the Support Experiences Group to ensure Microsoft Support tools, data and risk mitigation meet company goals and customer expectations.

Dublin, Oh, Us

Lead all aspects of product strategy from ideation to launch to bring solutions to market. Lead evaluation and prioritization of investment opportunities to deliver solutions that solve market problems and drive company growth. Lead a team of product managers in engagement with internal and external customers to determine pervasiveness of problems and willingness to purchase. - Established strategy and processes for ideation, innovation review and decisioning, product planning, and product launch. Includes rhythm of business timeline, criteria for decision at each step, RACI charts, and templates of deliverables for each step. Led four product launches of company’s strategic applications. - Developed strategy for product marketing in the creation of positioning, messaging, content and launch activities for North America, UK, EU, and Middle East/Africa. - Established processes, criteria, and RACI for evaluating legacy and custom software to be productized for commercial sales, services, and support. - Conducted analysis and research on an opportunity to create a Quote Management tool for Microsoft Dynamics Business Central and Customer Experience. Received approval for the project, wrote the Epics and User Stories and worked with Development to kick-off creation of an MVP.

Austin, Tx, Us

Oversee all aspects of product management, business management, pricing, and strategy as a product team leader and strategic planner for nine products. Manage a global product strategy for an ERP portfolio worth over $180M, including performance management, business planning, product marketing, AR/PR, and team member development.Selected Contributions: - Drove an 18% portfolio revenue increase over the course of two years through strategic product improvements. - Successfully managed the timely launch of Prophet 21 on Microsoft Azure, including decisions regarding pricing, licensing, messaging, and Azure cost modeling. - Led a Buy/Build/Partner decision for two new areas of functionality for cross-portfolio needs. - Led UX/UI strategy, decisions, and execution for strategic, global product within portfolio. - Responsible for the Epicor ISV Program globally across all product portfolios, including strategy development, messaging, marketing, and business development. - For four months I led the Global Product Marketing team while the search for a new leader was in process. Today I continue to be heavily involved in product marketing activities, webinars, conferences, white papers, sales content, and product launch activities

Austin, Tx, Us

Managed over $160M in global product management programs for focused ERP applications, including mobile, eCommerce, and BI platforms. Drove systematic customer service improvements, collaborated with cross-functional teams in product enhancements and ideation, and process improvements. Assessed project priorities and led effective resource allocation.Selected Contributions: - Successfully led go-to-market strategies for a major web and mobile application launch. - Overhauled a $70M product line and realized a7% turnaround in revenues and 2% increase in customer satisfaction through multiple product initiatives. - Conceptualized and launched a new Voice of the Customer process, incorporating the VOC throughout all new product ideation.

Austin, Tx, Us

Responsible for product marketing for Epicor Distribution ERP applications, including strategic planning and implementation, product positioning, and content development (blogs, social media, sales training, and more).Selected Contributions: - Led development, roll-out, and communication of new positioning and messaging for the Distribution ERP portfolio, which consisted of three unique ERP products. Developed umbrella and individual product positioning and messaging for the portfolio. - Conceptualized and implemented a market strategy to identify new sub-verticals for a product portfolio and new markets - Spearheaded cloud transformations for distribution offerings and recommendations for changes in pricing, sales compensation, professional services, and support

Ballerup, Denmark, Dk

Managed performance and strategic planning for a product portfolio and a five-member team of product managers in multiple ERP, CRM, BI and Retail solutions. Excelled as the Subject Matter Expert (SME) for Dynamics GP, Power BI, Internet of Things, Sage Intacct, and Dynamics 365. Selected Contributions: - Drove 8% YoY growth and increased sales for internally developed products. - Championed successful go-to-market strategies for five products, including value proposition development, messaging, campaign design, and sales readiness and tool development. - Realized 5% YoY sales growth through development of an ISV alliance framework for vertical solutions and co-marketing activities with an emphasis on partner investments. - Conducted marketing needs analysis and conceptualized and implemented go-to-market strategies for Aviation, SMB Retail, Industrial Equipment Manufacturing, and Non-Profit. Directed sales demonstration processes, including product demonstrations, ISV relationships, and quote configurations.

Ballerup, Denmark, Dk

Led a 22-member team of consultants and subcontractors for Dynamics NAV, Sage Intacct, Salesforce, and iMIS solutions. Led consistent revenue growth, process improvements, and team member development to ensure customer satisfaction, on time and under budget results.Selected Contributions: - Realized a 12% improvement in monthly team utilization within three months and maintained an average of 72% utilization. - Drove 10% YoY growth for Dynamics NAV practice and increased monthly service billings by 20% through development of new processes for services delivery and support.Columbus A/S acquired InterDyn BMI ~2 months after I started with InterDyn BMI.

St Helier, Je

Responsible for product management, product marketing and product development for a portfolio worth $60M+, including performance management, business planning, and program development for a team spread across Minneapolis, MN and Noida, India. Established product management as a discipline and distinct operation, leading program development from the ground up at CPA Global.Led three global product launches, overseeing all product launch and product marketing activities. Drove innovations in quality assurance processes, systems and delivery mechanisms across the US and India locations which resulted in a 40% decrease in critical issues post go-live during the first year of implementation. Led the transition of 32 Developer team members across North America and India to an Agile development methodology and grew the Minneapolis team from 4 to 16 people.

Franklin, Tn, Us

Lead a team of product managers in the development of new products, market research, business case development, user story development and product launch activities. I led a cross-functional team to launch a new online learning and program management web platform, affecting 40k+ channel partners and 2M+ customers. Project delivered on time and 9% under budget. Led the development and delivery of the first new product in 20 years for the division. Established product management as a discipline and distinct operation for program development at Ramsey Solutions.

Assist multiple businesses with developing business and marketing strategies to drive growth, increase customer satisfaction, and open new markets. - Led a Dynamics Partner through the process to achieve Silver certification in Microsoft Partner program two weeks ahead of schedule. - Streamlined a Dynamics Partners Sales Discovery process, improving documentation and customer follow-up process which shorten process to 5 days from two weeks. - Developed marketing strategy and collateral for a Cloud ERP software company to enter a new market.

Nashville, Tn, Us

Lead an eleven person team based in Europe and North America responsible for supporting IT and telecommunications systems for 700 users+ throughout Europe, Japan, India, Australia, New Zealand, Latin America, and North America. Identified and corrected a number of critical organizational and technical issues that hampered effective operations; administered $3 million annual budget.Transformed an under-performing IT department by improving employee morale, facilitating communications among business units and technical staff, and implementing a prioritization process to ensure transparency as well as on-time, within-budget project deliveries. Developed crisis management strategies to address critical IT reliability issues involving telecommunications, server room power supply, and an enterprise financial management application. Assigned crisis-specific roles to all team members; established a communications framework. Efforts resulted in 30% less server outages after two quarters of implementation.Led the technology response to Nashville’s major flood in May 2010; restored manufacturing plant operations within 90 days, despite damages appraised at $17 million. Partnered with plant management, insurance company representatives, and executive insurance lead to replace, repair, and install equipment that included computers, telecommunications equipment, network switches, security posts, and plant-wide network cabling. All project-related tasks completed within 130 days post-flood.

Redmond, Washington, Us

Led a 10-person team based in Fargo, ND and Dublin, Ireland who managed Microsoft Business Solutions’ ecommerce systems, which were used by three global operations centers. Responsible for product enhancement and issues resolution process for all Microsoft Business Solutions IT applications; prioritized projects and spending for an annual operating budget of up to $5 million. Led the Release Management and UAT teams and processes for all Microsoft Business Solutions applications and quarterly IT releases achieving on time delivery in the last 4 quarters of my time in role.As a member of the global leadership team I oversaw a multi-year, multi-million dollar project consolidating three regional operations systems into a cloud-based order-to-cash ecommerce application built on Dynamics AX that: - Improved customer satisfaction by 3% to 5% per region - Reduced staffing in Operations Customer Service, Program Management, and Credit/Collections - Improved month-end financial and operations reporting through new applications and business process improvements to reduce processing time from 12 days to 5 days.

Redmond, Washington, Us

Lead a four-person team which worked with the Worldwide Partner Group to develop a Web-based business intelligence application. Annual budget of $2 million.Responsible for the team in planning, requirements gathering, analysis and release of: - A new global business intelligence and reporting platform for the Microsoft Partner Programs division, which resulted in savings of 25% first year to the divisions budget and increased the delivery of custom reports from 3 weeks to <1 week on average with no increase in headcount. - Oversaw a major update to Microsoft’s online Partner Learning Center, which included a new interface and support for 42 languages.

Redmond, Washington, Us

Lead a team in the delivery of customer and channel marketing messaging and collateral for Microsoft’s Dynamics ERP and CRM applications, which delivered ~40% of division revenues. Direct the development of product marketing collateral, channel programs, market and customer studies; participated in product and enhancement launches. My responsibilities included the administration of a $1 million annual product marketing budget. Responsible for Product Marketing and launch activities for four major product releases for Dynamics GP 8.0, Dynamics AX 4.0, Dynamics NAV 5.0 and Dynamics SL 5.0, with release cycles that averaged 10 months in length and often overlapped. Myself and team worked across marketing, legal, business development, finance, and engineering teams to drive the development and execution of GTM plans in coordination with product launches. Oversee the promotion of Dynamics ERP and CRM solutions to partners via: - A 13-city, day-long roadshow with breakout sessions. Presented at main stage and breakout sessions.

Redmond, Washington, Us

The Microsoft acquisition of Great Plains Software closed in April 2001. Responsible for the upper mid-market and small enterprise strategy for Dynamics ERP applications. I led a team of 4 people in development of product strategy, product marketing and go-to-market campaigns. Direct the processes for investment and prioritization of opportunities worldwide for the application.Led one major and one minor version product release meeting schedule and budget metrics. Product line exceeded revenue goals by 7% in first year under Microsoft brand. Administered $1M marketing budget annually within spending goals. Member of a business development team which analyzed ISV products for acquisition targets resulting in a $1M purchase of multiple products. Directed the integration of these products into core ERP application and product marketing efforts.Member of an executive acquisition team involved in the $1.4B acquisition of a major European competitor. As a part of this acquisition I led the upper mid-market evaluation team in determination of best product strategy for increasing market share.

Product Marketing Certified, Product Marketing, Core, Masters, Leadership

Master Of Science In Supply Chain Management, Logistics, Materials, And Supply Chain Management

Bachelor Of Business Administration - Bba