Managing the website experience by producing digital products and campaigns that help imbed digital at the heart of the organisation and build a sustainable future for the RNLI.This involves working with a variety of teams - internal, cross-functional and external - to deliver multiple projects and campaigns by interpreting requirements into digital solutions. This includes full end-to-end management of the whole project and campaign process from brief, scoping, discovery, implementation, analysis and optimisations for continual improvement. Building strong relationships with stakeholders and cross-functional teams is a big part of my role as well as exceptional communication, planning, organisation and prioritisation skills. Attention to detail, strategic thinking, driving innovation and focusing on commercial performance are also essential components in the role.Projects and campaigns range from continuous improvements in driving donations to improving the way we attract and retain volunteers and staff by delivering the best possible user experience. The role utilises skills in multiple digital platforms (including CMS delivery), CRO, agile methodology, project management, UX, campaign reporting and digital marketing.Achievements to date include: Exceeding donation targets in national appeals and new fundraising initiatives, improving ways of working and processes to make them more efficient and reduce resource wastage and improving user experience and performance for volunteers (in both recruitment and existing volunteer objectives).

Working within the general insurance performance marketing team on car, home, pet, travel and breakdown insurance products to strengthen web performance through efficient channel growth and management.Working as the channel lead on the programmatic display and affiliate channels; devising and implementing channel strategy, which helped to achieve YoY growth of 110% and 242% across car and home products in affiliates as well as delivering growth via a multi-funnel programmatic strategy across video and display.

Assisting the launch of a new website, the development of all digital marketing channels, developing the comms cycle and building the marketing strategy.

Responsible for online acquisition for the UK's leading retirement housebuilder. Involved the management of all paid and organic traffic into the website as well as online content strategy and social media.As well as the continuous analysis and optimisation of channels to ensure improvements to ROI, the role involved developing strategy and the scoping, execution, delivery & reporting of digital marketing campaigns which were often multi-channel.During my time I worked closely with the offline and regional marketing teams to champion an integrated campaign approach as well as working with the rest of the digital team to help drive CRO and the rest of the digital strategy.Achievements: Driving online acquisition across paid, organic and social to new heights, breaking online conversion volume records each and every year whilst also improving efficiency to ensure we get the best ROI. Creating an industry benchmark for online acquisition performance - an achievement recognised by Google in an industry peer review. Improvements of key performance drivers such as ad quality scores, conversion rates, page speeds as well as successfully removing negative results appearing on priority keywords from P1 SERPS via successful SEO and outreach strategies.Implementation of several high-impact campaigns across multiple channels that exceeded expectations of KPI's such as brand awareness, acquisitions and ROI. (see below examples).Roll-out of decentralised social media management platforms to regional teams to evolve our social media strategy and not only reach record followers, but also hit new heights in audience engagement, internal engagement and crucially, driving conversions via social media to achieve business objectives.- Highly commended in the Drum search awards 2018 for Best PPC consumer products/services campaign- Shortlisted in the European search awards 2018 for Best PPC campaign

Responsible for the acquisition of quality sales leads from online campaigns for the UK’s leading retirement housebuilder. This includes management of PPC & display channels, managing digital content (for SEO) and social media for a nationwide brand.

Working within the Acquisition and Retention team in the Gallagher Insurance Solutions division, I focused on the acquisition and retention of customers largely through digital campaigns (PPC, email, display, affiliates, social media etc) across a number of insurance brands within the Arthur J Gallagher group that included B2B such as Deacon and B2C such as Insure4Retirement. Large strides were made in laying strong foundations for successful digital acquisition during my time at AJG, including implementation of new tools to increase CRO, website development, social media initiation and testing multiple propositional campaigns in the market.

Focused on improving the on-line and offline customer marketing communications to Vitality (then known as PruHealth) members by developing the customer communications content as well as the implementation for key product launches at various customer touch points. Heavily involved in document and process management and developing these to achieve new levels of service and efficiency as well as the engagement and retention strategies of our larger corporate clients.

Working in the marketing department of LV’s Over 50’s Life Insurance products, which included both the LV and ASDA brands, I ran all press campaigns and assisted on DRTV campaigns. This involved detailed planning and analysis of all processes involved in implementing campaigns including; effective planning, managing budgets, managing print timings, creativity, innovation, copy-writing skills and knowledge of the marketplace.My key responsibilities in this role were:Campaign planning and implementation: from targeting customers, developing creative, planning campaigns with media buyers and print houses to analysis of mature campaigns. There is a constant cycle of these processes, which help to constantly improve learning’s for future campaigns.Regulation: ensuring all adverts comply with FSA regulations – this involves liaising with an in-house technical services team, constantly assessing principles of TCF as well as maintaining shelf life’s of adverts so that the business does not suffer an FSA breach.Relationship management: with different creative agencies, media buyers, corporate partners and suppliers to handle in this role, there is a strong need for effective communication when managing relationships as well as the ability to manage expectations and timings with others and negotiate.One skill I developed upon during my time in the role in particular was tenacity; I was commended many times for my attitude that never gave up when searching for a solution to overcome obstacles that can hinder business performance.Achievements:Consistently outperformed against targets due to effective campaign and creative management.