Defined annual marketing strategy and customer segments for the divisions of home fashions, fashion fixtures, tools, and hardware.Developed and aligned marketing campaigns through matrix of business units, e.g. credit, merchandising, services, store operations, trend & design, brand management, pricing & promotion, sales & operations planning, inventory management.Briefing, content review, legal compliance/claim accuracy, risk assessment, sales reporting, competitive monitoring, vendor/supplier management.

Management of integrated paid media support for 1700+ US stores branding, traffic, and sales initiatives. Channel support including digital display, online video, emerging 1:1 targeted opportunities, multicultural initiatives, traditional TV, addressable TV, traditional radio, streaming audio, mobile, sports partnerships, print, cinema, and content integrations. Established KPIs, benchmarking, data analysis, reporting.Core team leader in media mix & attribution modeling.Agency management, budget/forecast/contingency planning, daily/weekly competitive analysis, executive level presentations, bartering, consumer research, customer segmentation/targeting.Awarded Lowe's Top Contributor 2013 and 2014.

Supervisor of digital media planning for U.S. Air Force Recruiting Services (2006-07).Media planner and supervisor for AT&T traditional media (2002-06).

Developed national and local media plans for SC Johnson family of globally recognized CPG brands such as Raid, Ziploc, Edge, Pledge.