Mark Jacobs Email & Phone Number

Kansas City, Mo, Us

Worldwide, Oo

Senior Manager in the Deloitte Digital practice with a focus on helping Retail and Consumer oriented clients navigate digital disruption and grow in today's fast paced, constantly evolving business environment.

Dublin 2, Ie

Change Management Lead, VEDA (Video Enabling the Digital Agenda). Responsible for;- Development of communications strategies, plans, stakeholder impact analyses, training design / development and delivery, message planning and vehicle determination across 16 diverse work-streams (touching all employees globally across the organization) from development through piloting / implementation and transition to ongoing operations.- Thought leadership, assisting project leads and program management in the development of leadership / decision making and project management materials.- Driving and tracking change management activities across projects, developing and reviewing deliverables for each project, assisting project leads to manage relationships with stakeholders and facilitating meetings.Leadership of VCO (Value Creation Office) on a global, multi-year Salesforce.com implementation involving;- Project team management, PMO and technical / financial / ROI evaluation of all change and enhancement requests (250+), spanning client and delivery organizations up to Executive Steering Committee level, driving prioritization of delivery based on business benefits and value. - Management responsibility for overall project business case, tracking and reporting performance ongoing and addressing where necessary to ensure realization of +$150m projected client benefits and achievement of Accenture client / business development goals.

Lenexa, Kansas, Us

Developed and implemented turnaround plan and longer term corporate renovation strategy; instituted strategic planning and management process to choose, prioritize and implement actions aligned to addressing business issues / needs; significantly increased capability of existing sales and marketing team; drove focus on ROI and transparency of / accountability for results.- Addressed 24 month -30% revenue trend; reversed decline / stabilized revenue vs. previous year within 8 months, achieved significant and profitable year over year revenue growth within 12 months.- Led 10% cost take out and 20% headcount reduction to align costs with revenue and deliver organizational structure capable of delivering turnaround and growth.- Identified majority of sales and marketing investments had negative ROI; reduced number of programs by 95% to focus on those that drive revenue / have positive ROI, complimented by effective analysis and ongoing project management.- Drove company wide adoption of data driven segmentation approach / mentality to enable increased focus on effective execution of fewer activities, planned, targeted and implemented significantly better than before, with far greater resources and attention.- Led cross-functional teams to deliver NPD into new markets; instructed on world-class category management including ‘SMART’ plans based on actionable insights with compelling commercial propositions, calls to action and point of purchase visions.- Managed team of 15.

Northampton, Gb

- Developed, piloted and implemented global category strategy process to deliver clear three to five years plans tailored to key market / consumer / customer needs that addressed globally driven causes of diminished store productivity.- Implemented consistent annual planning processes across 63 markets that delivered high-quality integrated sales and marketing plans; enabled greater alignment between global, regional, local management; addressed local causes of diminished productivity.- Led quarterly sales and marketing performance / planning reviews for CMO and leadership teams of top 13 markets that drove increased operational discipline, executional excellence, improved communications, alignment and joint working.- Established (at close to zero cost) knowledge management system covering brand / operational marketing best practices, processes and training; leveraged across Avon, driving major performance, capability, efficiency and effectiveness improvements.

New York, Ny, Us

Notable Projects;- Detroit Public Schools, MI. Supervised financial management, budgeting and resource allocation in USA’s most challenged school district; developed solutions to close $500M long-term budget deficit and initiatives to bridge between available funds and operating expenses while maintaining / improving operational effectiveness and educational delivery.- For Profit Education Company, NY. Identified and remedied critical business model and operational issues threatening financial viability, competitiveness and success of online charter schools; led to recommendations on broader sales strategy and organizational structure and identification of large cost savings and business improvement / revenue maximization opportunities.

New York, Ny, Us

Notable Projects;- Office of Governor of WI / Bill & Melinda Gates Foundation, WI. Shaped states K-12 education policies into coherent reform strategy to secure $250M Federal funding; provided Governor with effective assessment criteria to evaluate and choose priorities and focus areas; took identified priorities and developed detailed budgets and execution plans validated by all stakeholders.- Maricopa County Community College District, AZ. Led multiple project workstreams; identified $45M of operational efficiency savings while at the same time identifying opportunities to improve student performance / satisfaction.

New York, Ny, Us

Notable Projects;– Large US Luxury Retailer. Led strategy workstream, planning expansion into new international markets and changes in licensed operating model and procedures for existing joint venture operations.– Large US Apparel Retailer. Managed benefits assessment, evaluating ROI on logistics and product planning investments; provided business cases for further planned investments.– Large US Computer Game / Console Retailer. Developed assortment planning, visual merchandising and space planning approaches to optimize store layouts and contribution of new vs. used items.

New York, Ny, Us

Majoring in Marketing, Operations Management, ManagementNotable Achievements– Deans List– Peer Advising (President)– Rugby Club (Vice President)– ‘The Bottom Line’ Newspaper (Senior Contributing Editor)

Worldwide, Oo

– Led work stream as part of a case team; strategy project for large pharmaceutical firm.

St Albans, Hertfordshire, Gb

– Authored five-year category strategy for UK retail trade; presented and sold in to all top retailers in every sales channel.– Planned/executed launch of twelve new ranges, delivering $38M year one sales; – Executed trade terms review and price increase to fill $10M profit gap. Managed team of four.

Cardiff, Gb

– Transformed impact of sales and marketing teams, ensuring that all NPD had effective presentations (compelling, consumer based, mutually beneficial business cases), sales tools and was integrated into customer joint business account plans.– Led 45% branded sales improvement that transformed $1.2M loss to $1M profit in six months.– Instituted more rigorous business, promotional, NPD launch and event planning processes.

Vevey, Ch

Led commercialization / re-commercialization and management of the businesses outside core confectionery categories (in response to changing consumer tastes and market trends) and tactical business opportunities; worked across sales, marketing, operations and technical functions and global manufacturing and supply chains; led investigations into potential acquisitions (from inception to offer to buy + integration), partnerships and new ventures; negotiated formal contracts; built relationships, processes, procedures and ongoing operational management organizations; managed P&L including control of advertising and promotional spend.– Drove entry into multiple new growth categories including sports nutrition, bulk ingredients, dollar stores, nutriceueticals, licensing, organic and fair trade, leveraging consumer insights and commercial, operational and financial business cases.– Launched successful preemptive response to Cadbury ‘me too’ of major profit driver; product / brand developed in 12 weeks start to finish (typical duration 18 months to 3 years); cost Cadbury $30M to defend against and protected our ‘crown jewel’ brand.– Four direct reports, $320M P&L revenue, $28M budgeted spend producing $20M profit across diverse portfolio of internal and external interests and business functions.

Vevey, Ch

Notable Contributions;– Re-commercialized UK cake business from $1M loss / 0.33% market share to immediate breakeven then $4M profit, 500% growth, 5% share and major overhead reclamation driver in 12 months via fundamental reassessment and re-invention.– Transformed UK bakery business performance via improved relationship management and removal of high number of ongoing operational issues and complaints; delivered 400% increase in revenue and creation of major new brand equity and profit driver.

Marshall, Minnesota, Us

One direct report. $6M budget (promotions, commercial terms management, product development), $32M revenue (20% of company), #2 and #3 accounts.Challenge - To secure long-term stability in business and relationships with key customers in very competitive categories through joint business management, branded and private label development and advanced business development activities.– Achieved sales growth of >100% three consecutive years in each of key accounts while simultaneously maintaining and improving net profitability, controlling advertising and promotional costs and strengthening long-term position customers.– Developed, negotiated, implemented and delivered annual joint business plans with Wal-Mart and Sainsbury’s to ensure end-to-end buy-in of key initiatives and guarantee delivery of revenue and profit targets.– Developed and implemented innovative promotional mechanics, tactics and vendor partnerships that reduced promotional spend and depth of discount while improving sales uplifts, availability, execution and long-term brand equity.– Led US division to be 1st private label supplier in US categories; leveraged best practices and learning’s from Europe’s retailer brand.

Marshall, Minnesota, Us

Challenge - To grow revenue, profit, brand/market share, profile and influence through collaborative activities with key customers.– Expanded Schwan’s trade marketing, insight and category management capability, resulting in recognition as #1 supplier and fastest growing brands and customers in category.– Spearheaded several successful major private label pitches and contract tenders, providing actionable customer/consumer insights to grow joint business, project managing from development to implementation.– Formulated and implemented tailored category plans within key retail customers, working internally and externally across the buying, marketing, supply chain, technical and product development functions and at a store management and operational level.– Identified and repaired major data integrity issue that was seriously affecting relationship with Asda / Wal-Mart.

Manchester, England, Gb

– Responsible for space planning, performance analysis, product selection and visual merchandising of fresh meat, produce, frozen foods, promotional and seasonal categories and the undertaking ad-hoc business improvement projects.– Developed and implemented a system and process to drastically reduce costs of planogram production, printing and posting, also improving in-store compliance and department productivity.– Completed graduate course 12 months early, promoted twice within 12 months.

London, Gb

– Managed teams of 4 to 40 people and ran each department within the store while working as a member of the store management team.– Completed structured training program and business improvement projects; awarded a graduate bursary, qualified as a Department Manager and offered a job after graduation.

Mba, Management, Operations Management, Marketing

Ba (Hons), Retail Marketing

A-Level, History, English, Economics, General Studies

Gcse, English Lang & Lit, Maths, Chemistry/Biology/Physics, History, German, Business, Design & Technology