Mark Levin Email & Phone Number

Greater Chicago Area

Greater Chicago Area

The Right Profile (TRP) was a leader in talent assessment and development. TRP was active in multiple verticals, including sports, business and law and its assessments were used by NFL, MLB and NHL teams, AmLaw 250 firms and Fortune 500 companies alike. We helped organizations hire, develop and retain top performers.One of the co-founders of the company, I helped create and refine the methodologies, personnel and marketing that resulted in the growth of TRP from startup to a market leader in just seven years, including overall corporate strategy, pricing and business alliances. I developed go-to-market product and sales strategies and provided continuing counsel and guidance on day-to-day legal matters, including protection of intellectual property.I exited the company in 2020, selling my stake in the sports business and keeping all assessment assets related to TRP's Attorney Assessment work. More info at attorneyassessment.com.

Greater Chicago Area

• Oversaw a marketing team of six professionals who managed firm-wide marketing programs and strategic business initiatives while building the firm’s brand and defining its identity. • Supported firm business development efforts through practice management, coaching, pursuit strategies, pipeline management, advertising, social media, strategic sponsorships and other promotional activities.• Worked with the firm’s senior management to assess opportunities, develop go-to-market strategies, create business plans and longer-term priorities for individual practice groups and for the firm as a whole.• Drove the development and execution of business pursuit strategies, oversaw the firm’s response to RFP efforts and led pitch team preparations. • Designed and executed the firm's first client feedback program (Voice of Client) to monitor client satisfaction, service and relationships, diagnose any potentially unmet client needs and resolve any issues. Feedback from the program was integrated with attorney coaching, firm branding, positioning and messaging. • Directed all firm communications, including internal messaging, media outreach, PR and crisis management.• Led consultative coaching programs ranging from individual sessions to practice group workshops. • Integrated the previously separate competitive intelligence efforts of the firm’s library department into firm’s business development processes and best practices.• Redefined and rebranded NGE based on an intensive internal and external interview process to determine the firm’s key strengths and opportunities. Created the firm’s One Office. Worldwide. campaign.• Revamped CRM and other customer tracking systems to improve marketing communications to clients.

Chicago. Il

• One of four individuals that professionally managed the firm and set overall business strategy, goals and tactics for achieving those objectives. Drove alignment within firm’s Executive Committee and practice group leaders. Oversaw a team of marketing professionals and their interaction with the firm to help communicate the firm’s message to the market. • Redefined and built LP’s brand from regional to national, including the firm’s first ever inclusion in Chambers USA: America’s Leading Lawyers for Business, the National Law Journal’s 2009 Midsize Hot List and Law360’s list of the ten Most Innovative Managing Partners.• Designed and executed the firm’s first ever integrated marketing efforts, including bi-annual client feedback interviews to monitor client service, resolve any lingering issues and integrate positive branding messages into firm marketing. • Awarded six first place awards in six separate categories at the 2009 Legal Marketing Association (LMA) Chicago Your Honor Awards (YHA). Additionally, our Unusually Good advertising campaign took second place internationally.• Coached attorneys regarding business development efforts, including practice group and service area initiatives.• Planed and executed business development efforts through networking, advertising, internet presence, strategic sponsorships, social media, charitable giving and other promotional activities.

• Coached dozens of attorneys to expand their business networks, make rainmaking more authentic and ultimately grow their books of business. Conducted numerous partner retreats, workshops and seminars.• Defined target markets and created strategy and marketing messages for multiple law firms. Designed and facilitated multiple firm-wide cross-practice group thought leadership programs and initiatives.

Greater Chicago Area

• Responsible for finding and leveraging synergies within existing West Education Group (WEG) businesses, market research and competitive landscape assessments, proposing and building new businesses, and investigating ‘white space’ opportunities and partnerships, both domestically and internationally. Also responsible for integration, assimilation and cultural change of acquired companies.• Facilitated the successful creation and deployment of an annual strategy development process for all business units; worked with heads of business units and finance and internal teams to set goals and assess progress toward targets.• Drove innovation, reversed declining revenues in publishing, grew West’s presence in distance-learning and helped integrate BAR/BRI brand, personnel and culture within Thomson • Spearheaded task force that designed and implemented an Innovation Institute that identified high-potential talent within the organization and drove innovation, change, and employee empowerment • Pioneered a program in conjunction with Apple that increased security for BAR/BRI distance learning courses while increasing student satisfaction.• Leveraged platforms from other Thomson companies to create distance-learning options for BAR/BRI and patent bar review students by using streaming video, webcasts, and web-based study software• Represented West in drafting and negotiation of partnership, acquisitions and new media contracts

• Recognized with multiple President’s Club and Sales Awards including multiple Account Manager of the Year honors. Created and implemented numerous strategic business plans for account growth and retention, resulting in multiple year-over-year territory revenue increases of more than 30%.• Responsible for pricing and negotiating numerous special offer contracts ranging in value from $250,000 to $15.5 million. Oversaw all aspects of West relationships with high-revenue customer accounts.• Increased overall Thomson Legal performance by helping to design worldwide initiatives and compensation plans to provide an incentive for Account Managers to cooperate on global law firm accounts and leverage domestic pricing internationally.

Operated a small, part-time private law practice focusing on entertainment law, media and intellectual property. Represented rock bands, record labels and theater groups in recording, management and performance contracts.

Oversaw all company operations including talent scouting, band management, record contract negotiations, shopping of demos, marketing, booking, management of support staff and general business administration. Co-founded two Chicago-based record labels. Personally managed and promoted seven Midwestern acts that toured nationally and internationally.

Mba, Marketing, Media Management, Strategy & Entrepreneurship

Majors in Media Management, Marketing and Management & Strategy

Jd

Ba, Economics & French Studies

Certificate Program In Economics & Politcs