Mark Liew Email & Phone Number

Bangkok Metropolitan Area

- Social Media Governance: Set up of framework including policies, workflows and tools to securely manage company assets, which incorporate risk mitigation strategies from damage to brand or company reputation.- Digital Risk Protection: Implementation of 24/7 real-time social media monitoring to identify and remediate unauthorized creation of accounts, protect official accounts against security vulnerabilities, cyber attacks, account takeovers, and pre-emptively prevent compliance… Show more - Social Media Governance: Set up of framework including policies, workflows and tools to securely manage company assets, which incorporate risk mitigation strategies from damage to brand or company reputation.- Digital Risk Protection: Implementation of 24/7 real-time social media monitoring to identify and remediate unauthorized creation of accounts, protect official accounts against security vulnerabilities, cyber attacks, account takeovers, and pre-emptively prevent compliance violations against company or regulatory policies. - Social media account clean-up and takedown: Led enterprise-scale consolidation excercise involving >750 accounts across Facebook, Instagram, LinkedIn, X, YouTube, Threads, Vimeo, Slideshare, Pinterest.- Data-driven Digital and Social Media strategic consultancy Show less

Bangkok Metropolitan Area, Thailand

• Manage Amadeus social media strategy globally• Liaise with business areas to create compelling social media content • Provide consulting to company management on leveraging social media• Podcast production

Bangkok

• Created a comprehensive strategy defining programs that use social media marketing techniques to increase visibility, membership and traffic across all hotel brands• Increased brand awareness, engagement, driving traffic and encouraging service improvement• Managed social media presence including Facebook, Twitter, Google+, YouTube, Blogs, Instagram, Pinterest and other platforms• Created social media and blog content calendar• Optimised websites according to social media user… Show more • Created a comprehensive strategy defining programs that use social media marketing techniques to increase visibility, membership and traffic across all hotel brands• Increased brand awareness, engagement, driving traffic and encouraging service improvement• Managed social media presence including Facebook, Twitter, Google+, YouTube, Blogs, Instagram, Pinterest and other platforms• Created social media and blog content calendar• Optimised websites according to social media user habits, ensuring that social media widgets (e.g. Facebook Like, Sharing buttons) were up-to-date• Cultivated brand advocacy in social media spaces as well as identified and engaged brand advocates among our guests driving positive sentiment• Managed community platforms on brand websites; driving engagement, ensuring queries were responded to promptly• Implemented social media ads with the E-Marketing team optimising campaigns to meet campaign objectives• Built and maintained a working relationship with bloggers and other influencers and authorities• Oversaw and trained hotel level Social Media Managers to utilise the channels effectively on reaching out and engaging past, current and potential guests, whilst adhering to company guidelines• Provided assistance on reputation management with reviews, forums, blogs and other channels• Monitored effective benchmarks for measuring the impact of social media programmes• Analysed and reported on effectiveness of campaigns to maximise results• Reported insights gained from social media monitoring to Marketing to help them evolve their strategies in a timely fashion• Monitored competing hotels and hotel brands adapting our strategy as required• Measured impact of social media on the overall marketing efforts• Educated management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services Show less

Bangkok

• Creating, editing and proofreading content for all marketing collateral including advertisements, brochures and promotional flyers• Working directly with the Graphic Studio team to create and develop printed collateral that is creative and practical.• Ensure that all marketing collateral adheres to brand guidelines, both visually and in terms of tone of voice.• Managing the Graphic Studio’s workload to ensure all studio artwork is created accurately and in a timely manner.•… Show more • Creating, editing and proofreading content for all marketing collateral including advertisements, brochures and promotional flyers• Working directly with the Graphic Studio team to create and develop printed collateral that is creative and practical.• Ensure that all marketing collateral adheres to brand guidelines, both visually and in terms of tone of voice.• Managing the Graphic Studio’s workload to ensure all studio artwork is created accurately and in a timely manner.• Roll-out of new property collateral under tight deadlines. • Providing editorial support as required for other marketing, public relations and sales tasks.• Manage Graphic Studio's revenue streams, ensuring it's pricing strategy is competitive and up to date.• Liaising with hotels/resorts in the finalisation and requisite approvals for all artwork prior to production. Show less

London, United Kingdom

Ma, Marketing

Ba, Business Management

Education record