Racine & Kenosha Branch Leader and mentor to small business owners providing strategic planning and marketing expertise, supporting start-ups and helping established businesses accelerate growth. Member of SE Wisconsin Executive Committee.

Advisory Council Member providing strategic planning and marketing expertise.

Consulting practice that helps family and PE owned businesses build their strategic plans to drive profitable growth by focusing on brand building, digital and social media marketing, sales, and product innovation. Experience in consumer durables, CPG, private equity, family business, B2B, healthcare, professional service, retail, and technology businesses. Types of engagements: Assessment and planning including strategic plans, product roadmaps, marketing communication plans, marketing staffing/skill development plans, and product launch plans Digital Brand Audit resulting in social media and digital marketing plan Advise and support CEO’s and CMO’s as they transition into new roles

Director and Membership Committee Chair

Perlick Corporation is the industry leader in bar equipment, beverage dispensing systems, brewery fittings, commercial refrigeration and luxury residential refrigeration. Family owned with 104 years of heritage, Perlick products are consistently named Best in Class, and are trusted by bars, restaurants, large venues, breweries and the finest homes around the world.Responsible for brand marketing, product management, and residential sales.

Beko Americas is the North American subsidiary of Arcelik, bringing the #1 European consumer appliance brand to the North American mass-premium market. Products include refrigerators, ranges, dishwashers, washing machines, dryers and small appliances. Arcelik is a global consumer durable goods company marketing 14 brands in over 140 countries. Arcelik is owned by The Koc Group, a Global Fortune 500 Company.

The Monogram Group, a full service agency founded in 1990, provides Strategy, Research, Branding, and Go-To-Market services with specialties in Digital and Social Media. With offices in Chicago, Charlotte, Milwaukee, and Shanghai, key practice areas include: Private Equity, Family Business, and International Business. Responsible for leading the Business Strategy Planning function, directing business development and P&L management for the Family Business Practice, and actively supporting Private Equity clients including PE Firms, Investment Bankers, and Portfolio Companies.

Strategic marketing leader for all Direct Supply business units, reporting to COO. Responsible for establishing the Customer Marketing function, building the strategic marketing plan, and directing all go-to-market activities. Accountable for delivering revenue and margin growth objectives. Leading the 130 member marketing organization as part of the three member Marketing Leadership Team. Member of Executive Work Group.

Led the private label business unit and brand management department including managing the P&L, driving brand equity growth, and directing the product development and launch process. Partnered with Direct Supply Manufacturing Inc. to drive product innovation and international growth. Member of Executive Work Group.

Directed the Furnishings Category and the cross-functional category team, responsible for revenue generation, product development, and new market development. Led the turnaround of the category. Directed the Interior Designer program.

Established and led a new corporate department responsible for the attraction and retention of candidates, associates, and consultants to support all of ManpowerGroup’s lines of business. Directed all candidate facing digital media, social media, public relations, and content marketing.

Directed strategy, business development, brand management, marketing services, interactive, channel marketing, licensing, and Life Fitness Academy departments with $22M budget. Led international marketing team of 54 people in nine locations. Member of Executive Committee.

Led strategy, product development, and marketing for seven operating units: 103 Retail Bowling Centers, Capital Equipment, Consumer Products, Aftermarket Products, Brunswick Billiards, Valley-Dynamo, and Home & Billiard retail chain. Member of Executive Committee.

Led strategy, product development, and marketing for Brunswick Billiards consumer and commercial, Valley-Dynamo consumer, commercial, and coin-op, and Brunswick Home & Billiard retail chain.

Part of the management team put in place to lead the North Castle Partners private equity investment. Developed the unified marketing organization for the three companies consolidated under the Enzymatic banner. Led marketing efforts to the health food and pharmacy markets. Responsibilities included Executive Committee member, P&L management, marketing strategy, and new product development. Also led the Creative Media and Consumer Services groups.

Led the $210 M Windex brand including P&L management, operating plans, marketing strategy, brand equity growth, advertising, and new product development.

Led the $120M Glade Candles business including P&L management, operating plans, marketing strategy, brand equity growth, and new product development.

Led the $28 M Glade Lasting Mist and $42 M Glade Carpet Powder businesses. Led ethnic marketing efforts for all SC Johnson Air Care brands.

Led the $100 M Care*Free Gum business including P&L management, operating plans, marketing strategy, brand equity growth, and new product development. Led the $50 M Global Military business including P&L management, market plans, and sales for Planters and Lifesavers. Held logistics and sales leadership positions of increasing responsibility including: Inventory Analyst, Senior Analyst, Deployment Planner, Senior Planner, Sales Supervisor, and Sales Analysis Manager.