Mark Mclean Email & Phone Number

Encinitas, CA, US

California, United States

Encinitas, California, United States

• Spearheaded the development and execution of omni channel marketing strategies,achieving consistent monthly, quarterly, and annual omnichannel revenue targets acrossonline, Amazon store, wholesale, and distributor.
• Create robust digital marketing strategy, managing agency partnerships to deliver customer acquisition, compelling content creation, SEO optimization, social media management, email marketing, paid advertising.
• Managed international distributor relationships, ensuring the alignment of brand values,successful market entries, and robust sales and marketing activation.
• Conducted ongoing assessments of market trends and consumer Conducted ongoing assessments of market trends and consumer demands, shaping new demands, shaping new product development strategies.product development.
• Oversaw the entire operational spectrum, from sourcing and manufacturing to logistics, Oversaw the entire operational spectrum, from sourcing and manufacturing to logistics, ensuring efficiency and adherence to brand.
• Delivered comprehensive reports to the Board of Directors, presenting insights into sales Delivered comprehensive reports to the Board of Directors, presenting insights into sales results, marketing ROI, and emerging.

Oceanside, California, United States

• Drove North American sales budget success through strategic management of sales,marketing, and operations functions, resulting in consistent achievement of monthly,quarterly, and annual revenue targets.
• Led, coached, and supported direct reports across marketing, sales, and operations,fostering a high performance team culture.
• Managed key customer and distributor relations, implementing regional channel andmarketing strategies.
• Collaborated with the Operations Team on demand planning and product forecasting,optimizing inventory levels for sustained market presence.
• Delivered detailed quarterly and annual reports to the Global team, offering insights intosales results, marketing ROI, and evolving market trends.

Oceanside, California, United States

• Activated global marketing strategies in direct domestic regions, ensuring successful andconsistent marketing activity within distributor markets.
• Collaborated with the Global Marketing team on the creation of an annual globalmarketing strategy.
• Drove brand awareness and sales support through successful activation of both globaland regional marketing initiatives, including product launches, social media management,events, and trade shows.
• Managed regional brand ambassadors, overseeing content creation, event appearances,social media strategies, and education programs.
• Responsible for regional media planning and buying, creating channel-specific trademarketing initiatives.

Greater San Diego Area

• Managed marketplace demand, ensuring sustainable revenue growth.
• Provided leadership, coaching, and direction to regional sales agents.
• Established annual and seasonal sales targets, developed regional key account plans, andoversaw special product development.
• Collaborated with the Merchandise Manager on regional key account plans and pricepositioning.
• Oversaw special product development (SMU) requests for key accounts and speed

Brisbane, Queensland, Australia

• Developed and executed global brand strategy, including Go To Market plans andcomprehensive brand guidelines.
• Oversaw digital marketing, encompassing audience targeting, content strategy, SEO, social media marketing, email marketing, paid advertising, conversion optimization, analytics, mobile optimization, and customer.
• Managed global brand ambassadors, collaborated with the NPD team on productdevelopment, and worked on direct-to-consumer sales.
• Created and distributed comprehensive go-to-market plans, equipping Trade Marketing Sales teams for successful product launches.
• Worked with the e-commerce team on all Direct-to-Consumer sales and digital marketing initiatives.

Brisbane, Australia

• Successfully created and executed a global marketing strategy and objectives for Z FlexSkateboards.
• Oversaw organic and paid social media initiatives for the brand and athletes, elevating brand visibility and interaction levels through curated content development and activation.
• Ideated, coordinated, and attended global events, including trade shows and brandactivations.
• Identified new market opportunities and implemented revenue diversification strategies.
• Worked closely with the NPD team on sourcing and developing new and innovativeproducts.
• Managed and reported on social media activity for the brand and athletes.

Gold Coast, Asutralia

• Solely responsible for sales of Vans and RVCA brands for Queensland and Northern NewSouth Wales.
• Consistently achieved and exceeded sales targets, demonstrating a deep understanding ofthe surf and skate retail market.
• Collaborated with marketing departments to align marketing and sales activities throughsuccessful trade marketing initiatives and activations.
• Implemented promotional strategies, staff incentives, and visual merchandising initiativesto maximize brand presence in stores.
• Worked closely with major accounts, sales, and design teams on product development andinnovation.
• Activated all territory-based events and marketing activities, contributing to enhancedbrand visibility and customer engagement.

Gold Coast, Australia

• Established and sold a commission-based sales agency representing U.S lifestyle apparel brands.
• Created network of brand fit accounts before selling the business.

Gold Coast, Australia

• As per above 7 Stones experience, punctuated by impactful international travel experiences.

• Exceeded ad sales targets for three separate action sports magazines, by growing commitments amongst existing advertisers and acquiring new brand fit advertisers I was able to increase issue size and circulation.
• Assisted with content planning and editing for major publications. Spearheaded content ideation and strategic asset planning for optimal audience appeal.

Bachelor'S Degree, Business, Marketing And Hr

High School Certificate, Op 7