HereNowCo Pty Ltd is a customer experience improvement company that specialises in driving growth through digitisation. We collaborate with businesses across various industries to enhance their customer experience and achieve ambitious growth targets. Our cross-functional team comprises experts in sales, marketing, technology, and industry-specific domains. With a solution-oriented mindset and a future-focused approach, we strive to deliver exceptional results for our clients.Key Points:Growth Focus: We are dedicated to ambitious growth, both organically and through strategic acquisitions. By continuously exploring opportunities and leveraging industry partnerships, we position ourselves as a leading player in the market.Technology and Media Partnerships: We collaborate with industry-leading technology providers and media platforms to leverage their expertise and resources. This allows us to deliver innovative solutions and maximise our clients' reach and impact.Recent Acquisition: HereNowCo has recently acquired Kui Parks kuiparks.com.au, the third-largest Caravan/Holiday Park Membership and Marketing program in Australia. This acquisition has significantly expanded our network, with over 65 parks across Australia and a membership base of 27,000+.Marketing and Promotion: Our core focus is on delivering effective marketing and promotion services for our member parks. This includes website development, strategic advice, and comprehensive support to enhance their online presence and attract more customers.

As the leader of the Senior Leadership Team (SLT) and reporting directly to the Managing Director, I held a pivotal role in driving cross-functional collaboration across Sales, Software Development, Creative, Service Delivery, and Operations. My focus was on spearheading digital transformation initiatives, including the implementation of SaaS products, custom development projects, and joint ventures.Key Achievements:- Achieved a remarkable 75% increase in sales revenue for proprietary SaaS software products.Successfully enhanced the average subscription value of new customers, resulting in a 50% increase.Project-managed various initiatives, including product and web development, system integrations, and client software development.- Introduced the organisation's first strategic planning framework, providing clear alignment and direction for the entire business.- Skillfully managed complex stakeholder relationships, collaborating with government entities and C-suite executives.- Improved business cash flow by generating new revenue streams and acquiring 130 new customers.- Leveraged existing networks to establish strategic relationships in the Brisbane marketplace, driving business growth.- Developed and executed a comprehensive recruitment plan and onboarding program, resulting in an impressive 90% staff retention rate.- Implemented quarterly staff engagement surveys, enabling senior leadership to make informed decisions that directly improved team engagement.- Spearheaded a cultural initiatives program that significantly increased staff engagement and retention.In this role, I demonstrated my ability to drive revenue growth, streamline operations, and foster a positive and engaging work environment. By leveraging my strategic mindset, stakeholder management skills, and cross-functional leadership capabilities, I successfully propelled the organisation towards achieving its business objectives.

As a key member of the executive team and reporting directly to the National Managing Director, I held a leadership position overseeing the SMB sales team in Queensland. With a team of 25 staff, including 4 direct reports, my role encompassed a wide range of responsibilities, including revenue generation, staff development, customer management, forecasting, and cost controls.Key Achievements:- Successfully managed a portfolio of 1600+ Small to Medium Business (SMB) customers, driving a 10% increase in revenue and maintaining an impressive 80% sales retention rate.- Demonstrated fiscal responsibility by implementing transformative changes that delivered cost initiatives, resulting in a 30% reduction in expenses while improving operational efficiencies.- Adopted a customer-centric approach, utilizing cross-platform solutions to effectively address customers' challenges and needs. Implemented the "Earning the Right" approach to acquire new customers.- Led revenue migration from single-channel customers to digital platforms, driving substantial customer growth and achieving a remarkable 130% digital revenue growth, amounting to $4 million.- Developed and nurtured a high-performance sales environment for the team of 25, establishing clear Key Performance Indicators (KPIs) and implementing a robust reward and recognition program.- Achieved high-velocity sales through strategic planning and the execution of quarterly go-to-market plans.In this role, I demonstrated my ability to drive revenue growth, enhance operational efficiency, and cultivate a high-performance sales culture. By leveraging my expertise in team leadership, revenue management, and customer-centric strategies, I successfully exceeded targets, improved customer retention, and optimised cost structures.

Relocating from Melbourne to join the team, I assumed a leadership role overseeing a diverse workforce of 89 full-time employees across sales, strategy and research, creative services, and operations. With a significant annual target of $93 million, I spearheaded initiatives to drive growth and optimise performance.Key Achievements:- Consistently surpassed local sales budgets for two consecutive years, exceeding targets by $2.5 million and $3.8 million respectively.- Identified and capitalised on untapped revenue streams in data, content, and video, resulting in the generation of $13 million within a span of two years.- Established and managed a rewards and recognition program to incentivize and retain high-performing individuals within the organisation.- Developed comprehensive Key Performance Indicators (KPIs) for more than 50 roles, categorising them into performance and general measure categories aligned with the overall business objectives.- Created a coaching framework for all staff, implementing monthly tracking and providing leadership coaching support to drive professional growth and development.- Achieved a remarkable 100% retention rate for sales high performers and maintained a low total regrettable churn rate of 6%.- Demonstrated effective senior stakeholder management skills and engaged with C-suite customers to foster strong business relationships.- Undertook a secondment as the General Manager of the Gold Coast Bulletin, successfully leading operations and driving business growth.- Ensured business profitability by implementing structural realignment initiatives aimed at achieving cost reduction targets.Throughout my tenure, I consistently delivered outstanding results by exceeding sales targets, diversifying revenue streams, and fostering a high-performance culture.

Senior Sales Leader at The Herald and Weekly Times Limited, a division of News Corp Australia, and member of the Melbourne executive management team. Accountable for driving team success with annual sales results of up to $90m. Implemented effective people and sales strategies to surpass revenue goals and foster a positive organisational culture.Key achievements:- Orchestrated and motivated a team of 64 professionals across sales and operations, consistently achieving solution-focused outcomes.- Formulated and executed the annual strategy, aligning business objectives with market trends and customer needs.- Fostered high-performing sales teams through continuous development and coaching initiatives.Conducted revenue forecasting and set targets at a granular level, optimizing product and channel performance.- Established and managed reward and recognition programs to incentivize and retain top talent.- Led the comprehensive business transformation for the Melbourne sales team, encompassing organisational restructuring, portfolio mapping, resource allocation, sales training, and the implementation of cultural initiatives. Led all people-related conversations during the transformation process.- Spearheaded new business acquisition programs, resulting in the acquisition of over 300 new customers and generating $9m in revenue over three years.- Pioneered a groundbreaking revenue share model through a joint venture with Catch of the Day Group, revolutionising advertising sales practices.- Demonstrated adeptness in senior stakeholder management and C-suite customer engagement, fostering valuable relationships and driving business growth.