Work with owners and staff to execute operations toward the mission, goals and vision.• Develop and lead the marketing strategy and direct the execution of various marketing activities.• Execute marketing strategies to grow the lead pipeline.• Plan, organize and execute various marketing events to create & increase engagement.• Measure the performance of all activities and campaigns, assess them against goals (ROI, ROE) and adjust strategy & activities to achieve them.

International non-profit that promotes public protection by developing internationally recognized credentials and examinations for prevention, substance use disorder treatment, and recovery professionals. Responsible for the day-to-day administration. 75 member certification and licensing board in 49 U.S. states and territories, four Native American regions, all branches of the U.S. military and 11 international regions.

INNOVATION DENTAL telecommuting from Little Rock, AR Responsible for business development, reporting to the owners.▪ Solicitation and retention of customers. ▪ Increasing and deepening customer engagement. ▪ Providing brand continuity. ▪ Broadening the brand geographically. ▪ Evaluate ROI of marketing, retention/solicitation. ▪ Evaluate product marketing, sales and customer on-boarding procedures.

15,000 member association representing early childhood professionals in AL, AR, FL, GA, KY, LA, MS, NC,OK, SC, TN,TX,VA, WV.

- Increased product and company exposure, ensured brand consistency across all lines of communication and drove revenue streams - Developed marketing plan, collateral materials and educational programs - Created and managed a two day trade show of 50 exhibitors, 350 attendees and 16 educational programs - Created promotional timelines, direct mail pieces, solicitation letters and seminars - Evaluated data, conversed with clients and prospects, negotiated with suppliers for promotion participation and worked with both printers and publications

- Provided leadership in attaining goals identified by the Board of Directors such as the mission and financial objectives - Was responsible for management, advocacy, strategic planning, growth of the organization and directing all operations, programs, staff and policies - Developed and implemented marketing programs and support materials to increase exhibitors and attendees at the trade show featuring: Three days, 2K attendees and 65+ clinics - Established relationships with various publications in an effort to broaden the marketing scope - Managed the development and marketing of revenue generating programs such as electronic directory, vaccination program, administration manuals, referral service, and videotape library - Handled on-site management of staff, exhibit service personnel, hotel employees and the audio visual department - Acted as liaison and secretary to all committees with direct report to the President and Board - Created a 28 page monthly newsletter that generated $100K - Developed the annual budget, was responsible for profit or loss and amassed $1M in reserves - Directed a staff of five and another three outsourced personnel - Produced and marketed videotapes that were filmed at the annual trade show - Created the event “Spring Training” in Philadelphia with 25 to 30 exhibitors and 20 clinics - Advised and oversaw the selection of event topics, speakers and venues then negotiated final contracts with suppliers and vendors while making appropriate decisions and vendor selections - Created, evaluated and recommended new directions, programs and policies that resulted in the growth of the association services, membership and income

- Handled memberships, new market development, public relations and the annual convention - Was responsible for growth and retention of membership, analyzing present and potential markets, developing and coordinating educational programs and publications - Increased membership by 12% and retained members at 98% - Made presentations to CEO’s and other top management, both domestically and internationally - Planned, budgeted and promoted the convention, seminars and special presentations - Increased attendance at the convention by 6% - Designed brochures and direct mail literature to sell convention and seminar attendance - Managed an executive staff of 11